Walmart

[This is part three of a three-part series on 2020 gear trends. Read part one here and part two here.] Holly Phillips grew up in Ona, West Virginia, exploring the outdoors on fishing trips with her dad. The two would set out on a Friday evening, camp near a river, and start ...read more

Walmart made big news in the outdoor industry three years ago when it snapped up the cult-favorite specialty gear chain Moosejaw for $51 million. Back then, speculation abounded as to what the world's largest retailer (largest at the time; Amazon nabbed the title last spring) ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Now open: Embark, Ruffwear's coworking space in Bend, Oregon, opened last week. SNEWS in November 2017 talked to Ruffwear President Will Blount when the idea was ...read more

Any mountain biker can tell you that the clipless-versus-flat-pedals debate is the oldest and most heated in the community, and one that often turns casual conversation into childish warfare. An avid mountain biker and founder of Hustle Bike Labs, Craig Payne is no stranger to ...read more

The show floor at Outdoor Retailer Snow show was abuzz last week about The Voice, our new independent trade journal for the outdoor and snow sports industry. We tackled big, important, difficult topics, like REI's role and impact, sexual harassment and assault, trade shows, ...read more

Malcom Daly has been a self-described “floor warrior” at Neptune Mountaineering, in Boulder, Colorado, for years. And sometime back in January, he watched as an older couple—obviously old-school outdoor, in a hobnailboots sort of way—walked into the shop shortly after it ...read more

In the debut of our new trade journal, and in the following issues, you'll find stories that dig deep into important issues the outdoor industry faces. Not displaying properly? Read directly on ISSUU here Features The End of Elite: When Walmart marketed Black Diamond last ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Consumers can now trace back the supply chain footprint for 10 of VF Corporation's most iconic products, such as The North Face Women's Denali 2 Jacket. The ...read more

Not long after Patagonia CEO Rose Marcario wrote a blog post in June about the value in giving employees time off to vote—something she did in November 2016 and is doing again this year on Election Day—she started talking to other company executives on both sides of the political ...read more

As owners of local independent outdoor businesses and members of the national outdoor community, Grassroots Outdoor Alliance is committed to achieving the health and growth of the specialty outdoor industry by pursuing the high road of retail excellence. For more than 30 years, ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Just after midnight on Thursday, Alex Honnold free-soloed a skyscraper in New Jersey, but called it quits halfway through because he was uncomfortable with the ...read more

It’s safe to say American shoppers don’t go to Walmart looking for top-of-the line backpacks, winter expedition apparel, and mountaineering gear. But the big box discounter challenged that assumption with the launch of a premium outdoor store last week. “When’s the last time you ...read more

LEKI doesn't want to be associated with Walmart either. The skiing and trekking pole maker today announced that it has withdrawn its products from the big box discounter's premium outdoor store curated by Moosejaw. The brand is the fourth we've confirmed to drop out behind ...read more

The collaboration between Moosejaw and Walmart to create a premium outdoor store is the first of its kind. But since it launched last Monday, it's created quite a stir. Black Diamond claims they didn't know their products would be sold on Walmart.com. And LEKI, Deuter, and ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at [email protected] Huge OREC win! California joins seven other states with government recreation offices. The legislature passed a bill to create the Office of Sustainable Outdoor ...read more

Deuter and Katadyn announced that they will not participate in Walmart’s new premium outdoor store, three days after the big box discounter launched the site curated by Moosejaw. The 120-year-old backpack maker said in a press release that as part of a “trial arrangement,” Deuter ...read more

Starting today, you can buy a Deuter pack, LEKI trekking poles, and other high-priced gear through Walmart.com. Tapping Moosejaw's expertise, the discount department chain is introducing premium outdoor products to its customers. Nearly 50 brands—Craghoppers, Jack Wolfskin, ...read more