Keep up by reading Industry Buzz. Here are today's top headlines:
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- Just after midnight on Thursday, Alex Honnold free-soloed a skyscraper in New Jersey, but called it quits halfway through because he was uncomfortable with the route and looking into people's living rooms. The climber has been on the road to show off Free Solo, the latest film about him.
- ICYMI: Eoin Comerford, CEO of Moosejaw and general manager of outdoor at Walmart e-commerce, responded to the concerns over the Walmart premium outdoor store on Friday. He said he was surprised "by the vehemence of attacks by some of our industry’s leading retailers and the threats to drop brands that participated."
- Want to spend a few days in Breckenridge, Colorado, for an innovation and marketing camp? CampSight, a gathering and confab for innovative marketers and brands, launches Sept. 23 in partnership with the Breck Film Fest, Breck Create, Denver Startup Week, and Something Independent. Hundreds are expected to attend, with presenters from Meow Wolf, Esquire Magazine, Mammoth Lakes Tourism, Airstream, Carhatt, SmartWool, Outdoor Industry Association, and Active Interest Media, among others.
- A teen from Israel fell 800 feet to his death while attempting to take a selfie on a cliff during his visit to Yosemite National Park.
- An area in Yellowstone National Park—Inspiration Point at the Grand Canyon of the Yellowstone River—reopened earlier this month after a two-year rehabilitation project created an expanded viewing area that is safer and more accessible.
- Worth reading: Gregg Deal, Indigenous activist and avid cyclist, wrote a first-person piece about Apache Bicycles' offensive campaign, why it's cultural appropriation, and how the outdoor and cycling industries can do better.
- With the recent announcement of Alterra Mountain Company’s intent to purchase Crystal Mountain Resort in Washington, Frank DeBerry, currently of Snowshoe Mountain, will be named president and COO of the destination upon the closing of the transaction.
- Communications agency Purple Orange hired Patrick Chadwick to its Jackson Hole office. Chadwick will provide additional depth and expertise in the area of SEO and strategic content development to the agency’s progressive approach to brand communications in the digital age.