Industry headlines: Intriguing reads from around the web

Loss of a legend: Ang Rita Sherpa, the first man to climb Mount Everest 10 times, has died at 72. [CNN]

Tragedy in Washington: A Seattle man died this week while hiking through white-out conditions in Mount Rainier National Park. [The Seattle Times]

The North Face x Gucci: The stalwart outdoor brand is working on a collaboration with the fashion brand that’s sure to generate some strong opinions across the industry. [GQ]

Virtual campfire conference: The Association of Outdoor Recreation and Education will host its annual gathering online this year, October 26-30.

Backcountry bong: This ultralight water pipe built for backpacking is making waves on the internet. [Gear Patrol]

The emojis say it all: Research from Twitter during the pandemic shows a 93 percent jump in use of the camping emoji (🏕) in tweets. There was also a 24 percent increase in tweets about national parks.

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Battle to save MEC: Outraged members of the Canadian co-op have raised more than $100K to prevent a pending acquisition deal. Former REI CEO Jerry Stritzke weighed in on the issue.

Patagonia names new CEO: The company has announced that Ryan Gellert will step in as chief executive.

REI goes carbon neutral: The retailer has achieved the climate neutrality goal it set for itself in 2006. But it's not done yet.

Build a better social campaign: The creator of a popular travel blog offers advice for companies hoping to diversify and deepen their influencer campaigns.