September 25, 2020: Outdoor Industry News - SNEWS

Industry headlines: Intriguing reads from around the web

Loss of a legend: Ang Rita Sherpa, the first man to climb Mount Everest 10 times, has died at 72. [CNN]

Tragedy in Washington: A Seattle man died this week while hiking through white-out conditions in Mount Rainier National Park. [The Seattle Times]

The North Face x Gucci: The stalwart outdoor brand is working on a collaboration with the fashion brand that’s sure to generate some strong opinions across the industry. [GQ]

Virtual campfire conference: The Association of Outdoor Recreation and Education will host its annual gathering online this year, October 26-30.

Backcountry bong: This ultralight water pipe built for backpacking is making waves on the internet. [Gear Patrol]

The emojis say it all: Research from Twitter during the pandemic shows a 93 percent jump in use of the camping emoji (🏕) in tweets. There was also a 24 percent increase in tweets about national parks.

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Battle to save MEC: Outraged members of the Canadian co-op have raised more than $100K to prevent a pending acquisition deal. Former REI CEO Jerry Stritzke weighed in on the issue.

Patagonia names new CEO: The company has announced that Ryan Gellert will step in as chief executive.

REI goes carbon neutral: The retailer has achieved the climate neutrality goal it set for itself in 2006. But it's not done yet.

Build a better social campaign: The creator of a popular travel blog offers advice for companies hoping to diversify and deepen their influencer campaigns.


A mountain lion sitting on a brown rock looking sinister.

Industry Buzz: Shop owners take a stand against hate, a lawsuit that might change Everest travel, man stalked by mountain lion, the value of reps, Zappos/L.L.Bean partnership

Industry headlines: Intriguing reads from around the web Taking a stand: Sunlight Sports in Cody, Wyoming, posted an admirable and unequivocal message on Facebook this week. Customers who exhibit intolerant, hateful behavior will no longer be welcome in the store, the owners more