Coronavirus: The worrisome virus has migrated to a ski chalet in Haute-Savoie, France, after skiers there were exposed to a man who recently visited Singapore. [Gear Junkie]
Moving on: Livestrong has undertaken a top-to-bottom rebrand, ditching the iconic yellow wristbands of years past and shifting the foundation’s image away from Lance Armstrong. [Sports Illustrated]
Test your smarts: Put your industry knowledge to work in part two of our four-part outdoor trivia series.
Unsubtle marketing: Kmart pushes camping chairs—hard.
Tragic accident: A man from New Jersey died on Vail Mountain last week after he slipped from the Skyline Express lift and hung from the chair with his coat wrapped around his neck. [CNN]
Speaking up: A former employee for a Yellowstone guide concessionaire picketed the company, Delaware North, over alleged mistreatment, including “low pay and volatile hours.” [Bozeman Daily Chronicle]
Tricky branding: The term “parka” is attractive to consumers, but that doesn’t mean every puffy jacket on the market deserves the moniker. [Outside Online]
New leadership: Julbo Eyewear has hired Rick Randall as the company’s new national sales manager.
Civic duty: Dozens of outdoor companies—including REI, Backpacker's Pantry, and Evo—have joined the Time to Vote movement, “a nonpartisan, business-led initiative to help ensure employees across America don't have to choose between voting and earning a paycheck.”
New looks: The North Face is going all in on streetwear with the new SS20 Black Series Collection. [Cool Hunting]
Fresh partnership: Sanita has teamed up with Vermont-based Press Forward PR for its media relations, product placement, and communications strategy.
