Coronavirus: The worrisome virus has migrated to a ski chalet in Haute-Savoie, France, after skiers there were exposed to a man who recently visited Singapore. [Gear Junkie]

Moving on: Livestrong has undertaken a top-to-bottom rebrand, ditching the iconic yellow wristbands of years past and shifting the foundation’s image away from Lance Armstrong. [Sports Illustrated]

Test your smarts: Put your industry knowledge to work in part two of our four-part outdoor trivia series.

Unsubtle marketing: Kmart pushes camping chairs—hard.

Tragic accident: A man from New Jersey died on Vail Mountain last week after he slipped from the Skyline Express lift and hung from the chair with his coat wrapped around his neck. [CNN]

Speaking up: A former employee for a Yellowstone guide concessionaire picketed the company, Delaware North, over alleged mistreatment, including “low pay and volatile hours.” [Bozeman Daily Chronicle]

Tricky branding: The term “parka” is attractive to consumers, but that doesn’t mean every puffy jacket on the market deserves the moniker. [Outside Online]

New leadership: Julbo Eyewear has hired Rick Randall as the company’s new national sales manager.

Civic duty: Dozens of outdoor companies—including REI, Backpacker's Pantry, and Evo—have joined the Time to Vote movement, “a nonpartisan, business-led initiative to help ensure employees across America don't have to choose between voting and earning a paycheck.”

New looks: The North Face is going all in on streetwear with the new SS20 Black Series Collection. [Cool Hunting]


Fresh partnership: Sanita has teamed up with Vermont-based Press Forward PR for its media relations, product placement, and communications strategy.


Shadow of a person looking out at a red Mount Rainer at sunset.

Industry Buzz: Record-holding Everest climber dies, tragedy near Mount Rainier, The North Face teams up with Gucci, backcountry bong

Industry headlines: Intriguing reads from around the web Loss of a legend: Ang Rita Sherpa, the first man to climb Mount Everest 10 times, has died at 72. [CNN] Tragedy in Washington: A Seattle man died this week while hiking through white-out conditions in Mount Rainier National more

An open office space witt a large wood conference table in foreground, large floor to ceiling windows, lots of light, and casually dressed workers strolling about.

Industry Buzz: Durango mourns Ben Sontaag, LWCF, Toad&Co, REI, happiness, a stand-out gear shop, dehydrated food surge, and, of course, coronavirus

Will LCWF finally get permanent funding? He used to want to cut it from the budget, but now President Trump is calling for Congress to fully and permanently fund the Land and Water Conservation Fund, which uses oil and gas revenue to fund conservation projects. [The Hill] Tragedy more

Snowy mountains in front of a yellow sunset with bare trees in the foreground.

Industry Buzz: SOAR Act, new REI, crisis in Bangladesh, national park tragedy, Phil Powers, Columbia, OR Online education sessions

Industry headlines: Intriguing reads from around the web SOAR Act advances: A new bill that would simplify permitting for outdoor recreation on public lands has passed the U.S. House Committee on Natural Resources and moved to the floor of the House of Representatives. [America more


Industry Buzz: BLM resources, Birding while Black, PPE demand, Yellowstone virus testing, hurricane season

Industry headlines: Intriguing reads from around the web What you can do right now: This list of resources can help outdoor industry professionals educate themselves about Black Lives Matter and become better allies to those fighting for justice and inclusion. [The Trek] more


Industry Buzz: $2B sustainability fund, Rue Mapp, a record-breaking heliskier, outdoor industry leadership, GearJunkie's new head editor

Industry headlines: Intriguing reads from around the web $2 billion for sustainability: Amazon has announced the creation of a new Climate Pledge Fund to invest in sustainable technologies and work toward the ecommerce giant's goal of carbon neutrality by 2040. [TechCrunch] Rue more


Industry Buzz: Recreate Responsibly, Appalachian Trail hikers, adventure travel news, green snow in Antarctica

Industry headlines: Intriguing reads from around the web Stay safe this weekend: If you’re headed outside for Memorial Day weekend, follow this advice released by Outdoor Industry Association, REI, and other industry leaders as part of a new campaign, Recreate Responsibly. Who’s more


Industry Buzz: Climate advocacy, Yellowstone reopens, a brilliant DEI move, Outdoor Equality Index, REI opens new location

Industry headlines: Intriguing reads from around the web The long-term fight against climate change: With so much the attention being paid to the immediate effects of the pandemic, these outdoor athletes want us to remember that climate is still a looming threat. [Forbes] more

A wooded trail with green trees

Industry Buzz: Coronavirus news, Appalachian Trail, Colin O’Brady, Montane

Your guide to all coronavirus news: SNEWS has launched a page for ongoing coverage of the outbreak, updated daily. Check back for continual updates, news, recommendations, quotes from industry leaders, and more. Could Everest close? As concern over the coronavirus mounts, there's more


Industry Buzz: REI faces criticism, outdoor investments, VF's new retail experience, Nepal to permit climbers, Outerbike cancels events

Industry headlines: Intriguing reads from around the web REI workers speak out: The company is facing criticism over its handling of coronavirus cases as locations reopen across the country. [The New York Times] Invest in outdoor: “It’s hard to go wrong with the great outdoors more