Smartwool

Smartwool-sponsored ultra-endurance athlete running in the desert with sun shining over mesas on the horizon.

Ultra-endurance runner Rob Krar, sponsored by Smartwool. 

Founded in 1990, Smartwool is a global maker of apparel, accessories, socks and slippers. Headquartered in Steamboat Springs, Colorado, Smartwool LLC operates as a subsidiary of V.F. Corporation, which also owns Altra, Icebreaker, Timberland and The North Face.

Smartwool has established a reputation for giving back to the community. For Black Friday 2018, the company made news by pledging donations to nonprofits Protect Our Winters and SOS Outreach. Likewise, Smartwool employees expressed their advocacy by donating to Colorado families experiencing food insecurity, members of the military serving overseas, and underserved youth around the country.