On April 27, 2019, Merrell sent 23 photographers and filmmakers all around the world to capture the global diversity that exists on the trail.
"The trail is a great unifier, and our goal with the One Trail project is simply to demonstrate that," says Strick Walker, CMO at Merrell. "We hope this global snapshot of a day on the trail will inspire others to get out there. We can all benefit from time spent in nature and the power of the trail."
The people featured in the video are not paid influencers or models, just real people who stopped to share a real moment about their experiences on the trail.
"No matter your language, religion, size, color--when we're on the trail, we share common ground. And recognizing that idea is pretty profound right now," says Co-Founder and Director at Camp4 Collective Tim Kemple.