
Industry Buzz: Missing hiker, Honey Stinger on national television, Tentsile, Scarpa, Smartwool, and more
Keep up by reading Industry Buzz. Here are today's top headlines:
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- Look who made the Today Show on Tuesday morning: Honey Stinger Cracker n' Nut Butter Bars, which we happen to be fairly addicted to at SNEWS. Here's why you need to try them.
- Not all public land is federally managed, and not all federally managed land is accessible to the public. In a new report, Outdoor Industry Association breaks down what are and what aren't public lands. Plus, learn about the differences between land designations.
- A hiker who disappeared on June 30 after summiting Mount Meeker in Rocky Mountain National Park is still missing. Investigators even used a drone to comb the landscape—22.5 square miles. The search continues.
- L.L.Bean is Philly-bound, where the team will show off its modular outdoor co-working space from July 17 to 19. The last stop (for now) is Madison, Wisconsin, from July 24 to 26.
- Responding to significant growth in North America, Tentsile is expanding its global leadership and North American sales team. Patricia Babka is the new chief operating officer, a newly created role that will help build high-performance teams. Additional promotions to the executive team include longtime Tentsile team member Robert Shirley-Smith as global operations director, Jethro Shirley-Smith as global sales director, and Kirstie Grego as global marketing director.
- It's a busy time for Smartwool's leadership team. After announcing a new president, Smartwool has named Sarah Mallicote as the company’s new chief financial officer. She will also sit on the Smartwool Leadership Team, as well as lead a financial team of three people.
- Scarpa North America has named Melanie Hood as the company’s marketing manager to lead in the Boulder, Colorado, office. Hood brings a wide range of experience in both marketing and sales to the role, along with a broad perspective from working both inside and outside of the outdoor marketplace.









