LONDON, England (July 11, 2018) - Responding to significant growth in the North American market, Tentsile expands its executive and sales teams. As the global leader and first to market with innovative Tree Tents, Tentsile announces the expansion of its Global Leadership and North American Sales Team.

“As we grow, we need to ensure we have the right teams in place,” said Alex Shirley-Smith, CEO and Founder of Tentsile. “We are putting the right people in roles specific to their strengths to respond to consumer interest while at the same time fully supporting our retail partners in North America and beyond.”

Joining the Tentsile executive team in the newly created role of Chief Operating Officer is Patricia Babka. Patricia will reside in the United States but manage operations globally. She has spent 30 years building a reputation as one of the active lifestyle industries leading executives and has held senior leadership and key accountability positions with Totes Isotoner, Acorn, Skins USA, Franklin Resource Group, Columbia and North Face. In this new role, she will build high-performance teams, define the business structure for profitability and build long-term strategic plans that focus on process and growth.

Additional promotions to the executive team include longtime Tentsile team member Robert Shirley-Smith as Global Operations Director, Jethro Shirley-Smith as Global Sales Director, and Kirstie Grego as Global Marketing Director.

Continued Shirley-Smith, “Building on our first five years of success we will continue to foster growth for our brand, engaging people in our mission to protect the World’s forests, and innovating with products that move the dial in the outdoor industry. One avenue to do this is ensuring we have a world-class sales organization to engage our retailers. We are excited to have put together the right team to enhance our execution at wholesale.”

Tentsile’s North American sales force will continue to establish and nurture relationships with retail partners. The teams will ensure partners have point of sale displays that bring the brand and its products to life at retail, and assist with sell-through to consumers. The sales teams include: Clayton Incorporated (Danny Clayton) in New England; Moraine Sales (Todd Fairbairn) in the Mid-Atlantic; Apogee Group (Lewis Bernard) in South Central; Treeline Sales (Ben Phillips) in the Southeast; Cairn Company (Scott Ohsman) in the Pacific Northwest; and Wingard Sales (Craig and Kristi Wingard) in California and Nevada.

About Tentsile:

Discover the future of camping with Tentsile, portable tree houses that combine the comfort and versatility of a hammock with the security and multi-person occupancy of a tent. Inspired by their love of trees and the Ewok village from Star Wars, Tentsile is the ideal low-impact portable shelter. The unique design allows groups of people to enjoy the experience of camping amongst the trees, suspended just above the ground for increased separation from insects, predators, damp or uneven terrain. For each tent they sell, Tentsile plants eighteen new trees with partner organizations WeForest and The Eden Project. Both of these international non-profits promote pioneering movements in large-scale sustainable reforestation and poverty alleviation initiatives. To date, Tentsile’s efforts have resulted in the planting of over 325,000 trees. Follow their #BecomeOneOfTheMillion campaign as they work towards a goal of over million trees planted by 2022.

Tentsile is an award-winning brand, a recipient of the 2015/2016 ISPO Brand New Award as well as the German Design Council’s gold award for ground-breaking design in the sports, outdoor activities and leisure field. Socialise with us @Tentsile on Facebook, Instagram and Twitter.

Related

Tentsile Introduces an Ecological Travel Experience

London, England (July 2, 2018) - Giving people the ability to travel ecologically throughout the world, Tentsile introduces Experience Camps. Tentsile Experience Camps are adventure destinations that allow the traveller to truly immerse themselves in nature and spend a night ...read more

Tentsile Recognized Once More as a Leader in Design Innovation

LONDON, England (August 12, 2018): Tentsile, a brand known for being the first to market with portable Tree Tents is once again acknowledged as a leader in design and innovation. During the July Outdoor Retailer Summer Market Show, the largest outdoor industry show in North ...read more

Tom Kahler, Print, Universe(28 of 28)

Tentsile, An Innovative and Award-Winning Brand Launches Unique Three-Element Shelter for Use on Land, Air and Water

LONDON, England (July 17, 2018): Tentsile, an award-winning brand known for being first to market with their innovative and portable Tree Tents, introduces the Tentsile Universe. This innovatively disruptive piece of design can be used on land, in the air suspended by trees and ...read more

Tentsile celebrates Arbor Day and shares announcement of reaching halfway mark as it aims to plants a million trees by 2021. Photo credit: Cam McLeod.

Tentsile Plans Half a Million Trees, Supports Global Reforestation Impact

LONDON, UK (April 26, 2019) - Tentsile, the award-winning brand known for its elevated and portable Tree Tents, launched the #BecomeOneOfTheMillion Campaign in 2017 with a dedicated mission to plant one million trees by 2021. On this Arbor Day 2019, Tentsile is excited to ...read more

Nite Ize Expands Executive Leadership Team for Future Growth

BOULDER (June 20, 2018) – Nite Ize, a leading manufacturer of innovative solution-based accessories, today expanded its senior management reflecting its strong momentum over recent years, while facilitating plans for future growth. Specifically, Nite Ize named Brenda Isaac vice ...read more

Tentsile Celebrates Fifth Birthday By Launching Five New Products in 2018

LONDON, England (July 16, 2018): Tentsile, a London-based brand known for being first to market with their innovative portable Tree Tents, launches five new products for Spring / Summer 2018. unique shelters were conceived as treehouses that can be set up anywhere – from camping, ...read more

Tentsile-StingraySunset

Tentsile Taps White Cloud Communication for PR

LONDON, England (January 17, 2019) - Tentsile, a London-based brand known for its first-to-market, innovative portable Tree Tents, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active ...read more

Mammut

Mammut Announces Transition in Leadership for North America

Williston, VT - March 27, 2018  Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, announces today a transition in its North American leadership, appointing Joe Prebich as managing director of Mammut North America. Bill Supple will transition from ...read more

CamelBak® Expands Leadership Team with Key Marketing Hire

PETALUMA, Calif. (Feb. 11, 2020)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Natasha Schroth as the brand’s new director of marketing. Natasha will manage global marketing strategy for CamelBak, spearheading the scale and growth within ...read more