Sierra Designs Hits the Road to Encourage Everyone to “Think Outside”

Author:
Publish date:

Road trip targets hundreds of retail stores in 11 Western states

Boulder, Colo. - June 1, 2017

Sierra Designs, the Colorado-based brand known for innovative outdoor products, is hitting the road to encourage people to “think outside.” The Think Outside Tour for tech reps launched this month and will run through the end of August. Sierra Designs team member Troy Haas is behind the wheel, living and working out of a custom vehicle he tailored himself to truly embrace #vanlife during the tour. Haas will take on an ambitious schedule of retail stops, festivals and events along the West Coast to offer demonstrations and retail employee training around Sierra Designs’ latest products.

original_3444a36ff40a27a10b364b4992ac9c60

“This tour gives us an incredible opportunity to have facetime with a huge number of retailers and consumers,” says Sierra Designs senior director Stephen Barnes. “Not only will we gain valuable insight and feedback from the people buying and selling our gear, we also get to inspire the ‘Think Outside’ lifestyle along the way.”

The Think Outside Tour kicked off at Sierra Designs’ headquarters in Boulder, Colorado, and will include hundreds of stops in 11 Western states. In addition to retail visits, the tour will hit several events including PCT Days in Cascade Locks, Oregon, the Outdoor Project Block Party in Bend, Oregon and a Yosemite backpacking trip with Shoestring Adventures. The tour will also highlight sister brands Kelty and Ultimate Direction, and feature additional products from tour sponsors Engle Coolers, Goal Zero and Nite Ize.

You can check out highlights and updates from the tour on Sierra Designs’ Facebook and Instagram.

About Sierra Designs

Sierra Designs was born in the outdoors in 1965 with a keen interest in the world of backpacking and camping. Today, our crew of outdoor enthusiasts and seasoned explorers are on a mission to fundamentally define how we adventure outside. We create outdoor equipment and apparel driven by function & design to keep you happy. Because to us, even the worst day outside beats a day inside. Find more information at www.sierradesigns.com.

Related

sierradesigns0168_resized

Sierra Designs Brings Manufacturing Home

Sierra Designs: the name says it all. Inspired by the Sierra Nevada mountains more than 50 years ago, the renowned outdoor brand proudly announces a new program that brings manufacturing home. The California Collection is a return to Sierra Designs’ roots that emphasizes local ...read more

Meteor_4

Sierra Designs Introduces S19 Tents and Sleeping Bags

Sierra Designs has provided incredible design and functionality at attainable prices for decades, and that remains a top priority as they look ahead to Spring ’19. The brand’s new tents and sleeping bags offer some of the best cost-to-weight value in the industry, without ...read more

Sierra Designs Unveils F19 Insulated Collection

January 8, 2019 - Boulder, CO - Sierra Designs wants everyone to Think Outside. That means having the right gear and apparel year-round. With a range of highly versatile, extremely attainable new insulated pieces for Fall 2019, Sierra Designs is making it easy to get after it in ...read more

Sierra Designs Takes Top Honor from Backpacker Magazine at ORSM18

August 2, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is thrilled to add another prestigious award to its collection. During last week’s Outdoor Retailer show in Denver, the Backpacker team presented a 2018 Editor’s Choice ...read more

Sierra Designs Successfully Settles Intellectual Property Dispute

January 14, 2019 - Boulder, CO - Sierra Designs is proud to announce the successful resolution of a challenge in German court to their intellectual property, regarding their innovative zipperless sleeping bag. The Backcountry Bed is confirmed as the true pioneer in zipperless ...read more

New SD Logo_high res 2016

Sierra Designs Unpacks New Insulated Apparel for Fall ‘20

Known for the competitive cost-to-weight value of their award-winning camping equipment and apparel, Sierra Designs is excited to announce an expansion of their insulated apparel collection. Come Fall 2020, the heritage brand will welcome three new jacket styles, rounding out the ...read more

New SD Logo_high res 2016_resized

Sierra Designs Hits the Trail for Year Two with Packing It Out

Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to announce another year of partnership with Packing It Out, a team of activists working to raise awareness of litter conditions along America’s trails. Sierra Designs is expanding its ...read more

Backpacker Magazine Announces Launch of 16th Annual Get Out More Tour

Boulder, Colo. – April 12, 2016 – Backpacker Magazine, the authority on outdoor adventure, announces the launch of its 16th annual Get Out More Tour, a grassroots initiative to inspire and educate Americans about the skills and equipment they need to explore the great outdoors. ...read more

Colton_Jacobs-2566_resized

Ignik Wins Innovation Award at Outdoor Retailer + Snow Show

Ignik, an emerging brand committed to improving the sustainability of outdoor heating products, proudly announces it was named an Innovation Award winner at the recent Outdoor Retailer + Snow Show in Denver, CO. Ignik was honored for its flagship product, the Gas Growler, which ...read more