Suzanne Hermann
Sierra Designs Bolsters Team with Key New Hires
Boulder, Colo. - April 9, 2018 Sierra Designs, the Colorado-based brand known for innovative outdoor products, continues its announced initiative to build a highly focused team in all disciplines with several recent hires. The new team members bring vast experience and ...read more
Industrial Revolution Expands Sales Force with New Rep Group
Seattle, Wash. - March 1, 2018 Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has expanded its sales force once again with the addition of a new rep group. Colorado-based Granite Marketing Inc. will represent IR’s wholesale partners in the ...read more
Industrial Revolution President Leaving Company for Epic Sailing Adventure
Seattle, Wash. - Jan. 11, 2018 Industrial Revolution, the privately-held Seattle manufacturer of essential outdoor accessories, is proud to share that current president Graeme Esarey will be embarking on an incredible sailing adventure with his family. Esarey will be leaving ...read more
Industrial Revolution Welcomes New Marketing Team Members
Marketing coordinator & graphic designer join Seattle-based crew Seattle, Wash. - November 9, 2017 Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is ramping up its Marketing & Product Development team with two new additions. Marketing ...read more
George Bryant returns to the Exxel Outdoors family to lead innovative brand
Boulder, Colo. - November 1, 2017 Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to welcome veteran Exxel Outdoors team member George Bryant back as the brand’s new Vice President and General Manager. Bryant has a long history with ...read more
Industrial Revolution Expands Sales Force with Two New Rep Groups
Reps will service retailers in two key territories Seattle, Wash. - October 16, 2017 Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is excited to announce the addition of two stellar sales rep groups to its growing team. Wild Moon LLC and ...read more
Morakniv Rookie Puts Safety First
Seattle, Wash. - August 15, 2017 Budget-friendly blade designed to inspire next generation of wood carvers Morakniv®, creator of quality Swedish knives since 1891, is proud to offer a new option designed to safely inspire the next generation of carvers and crafters. The Morakniv ...read more
UCO Lights Up the Night with Revamped Headlamp Line for 2017
Versatile new models include rechargeable options, bold styles Seattle, WA - June 9, 2017 UCO is proving once again why it’s a leader in outdoor lighting with its newly revamped line of LED headlamps. With three bold new styles that offer impressive features, unmatched comfort ...read more
Sierra Designs Hits the Trail for Year Two with Packing It Out
Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to announce another year of partnership with Packing It Out, a team of activists working to raise awareness of litter conditions along America’s trails. Sierra Designs is expanding its ...read more
Industrial Revolution Welcomes New Sales Manager
Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is pleased to announce the addition of a new sales manager to its team. Aaron Olsen brings more than 20 years of outdoor sales experience to the position, with a strong focus on specialty retail. ...read more
Quality, Style, Affordability. Sierra Designs Has You Covered for Fall 2017.
Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is proud to unveil its stellar new apparel line for Fall/Winter 2017. This robust collection combines Sierra Designs’ forward-thinking design with the brand’s founding commitment to ...read more
Morakniv & UCO Gear to Unveil New Dave Canterbury Signature Product at SHOT Show
Morakniv, UCO Gear and The Pathfinder School are proud to unveil their new collaboration at the 2017 SHOT Show, the Bushcraft Survive & Thrive Kit: Dave Canterbury Collection. Canterbury is a renowned survival expert, founder of The Pathfinder School and New York Times ...read more
Morakniv Garberg Voted Best New Outdoor Fixed Blade Knife
Morakniv®, creator of quality Swedish knives since 1891, is proud to announce the Garberg has been named the Best New Outdoor Fixed Blade Knife of 2016 in the KnifeNews Dealers’ Choice Awards. The winners of the prestigious Dealers’ Choice Awards are determined by nearly two ...read more
Sierra Designs Offers Andrew Skurka Video Series
Sierra Designs, a forward-thinking outdoor brand that has been creating innovative products since 1965, is proud to share a new series of educational videos featuring renowned long-distance hiker Andrew Skurka. These videos offer practical advice for hikers, backpackers and ...read more
Darby Communications Recognized by SBTDC
Contact:Suzanne HermannDarby Communicationssuzanne@darbycommunications.com828.254.0914 o / 828.280.2701 c PR firm highlighted by state business advisory service for growth & success Asheville, NC – Darby Communications, an Asheville-based public relations firm representing ...read more
Sierra Designs Celebrates Life & Legacy of Co-Founder Bob Swanson
Sierra Designs is mourning the loss and celebrating the life of one of its original founders, Bob Swanson, who passed away last weekend. Swanson co-founded Sierra Designs in 1965 with George Marks, a friend and fellow outdoor enthusiast. The pair recognized the need for better ...read more
Packing It Out Team Completes Inspiring Mission
Another successful journey has come to a close for the Packing It Out team. Sierra Designs is a proud sponsor of the two-man crew, which removed more than 700 pounds of trash along the Pacific Crest Trail this year. The team, consisting of Seth “Cap” Orme and Paul “Spice” Twedt, ...read more
Industrial Revolution Named One of the Fastest-Growing Private Companies in U.S.
Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, has once again been recognized as one of the fastest-growing private companies in the country by Inc. magazine. For the 7th time, the prestigious Inc. 5000 list includes Industrial Revolution, ...read more
Packing It Out Team Inspires Colorado Cleanup
Inspired by the efforts of the Packing It Out team, two hikers attempting to pick up every piece of trash along the Pacific Coast Trail, members of the Exxel Outdoors Outdoor Performance Group took on a major cleanup effort of their own this week in Colorado. The group, which ...read more
Intova Introduces Budget-Friendly Waterproof Action Camera
Intova is proud to introduce a fun and affordable new addition to its line of high quality, waterproof action cameras. The Intova DUB is a new breed of go-anywhere video camera that allows users to capture incredible footage in and out of the water at a fraction of the price of ...read more
Light My Fire Add-a-Twist Receives Red Dot Award
Light My Fire, the Sweden-based manufacturer of unique outdoor accessories, has been recognized with a Red Dot Award for Product Design for its new Add-a-Twist backpack organizer. Every year manufacturers and designers from around the world submit their new products in the hope ...read more
UCO and Light My Fire Raise Over $2,600 for Big City Mountaineers
UCO and Light My Fire, makers of quality lighting, fire starting and camp kitchen accessories, are celebrating a successful fundraising effort at the Outdoor Retailer Summer Market this month, where they raised more than $2,600 to benefit Big City Mountaineers. The brands hosted ...read more
Sierra Designs Offers New Limited Edition Pack at ORSM
Sierra Designs is proving once again why it’s a can’t-miss stop during the Outdoor Retailer Summer Market this year. The innovative outdoor company is offering a brand new product at OR, the Flex Summit Sack, with sales benefitting The Conservation Alliance. Based on the ...read more
Sierra Designs Presents Andrew Skurka Clinics at ORSM
Sierra Designs is proud to offer several opportunities to meet National Geographic and Outside magazines’ “Adventurer of the Year” Andrew Skurka during the 2016 Outdoor Retailer Summer Market. Skurka, a renowned thru-hiker, has covered more than 30,000 miles in his 35 years, the ...read more
UCO Hundred Combines Fashion and Function
Heritage lighting brand UCO is expanding its collection of quality headlamps with a stylish new option. The Hundred combines the comfort customers expect from UCO with a fashionable variety of patterned headbands. This lamp offers a bold new look that is sure to turn heads. The ...read more
Sierra Designs Unveils Bold New 2017 Tents
Sierra Designs is proving once again why it is a leader in the industry by offering the most comfortable, livable and lightweight tents for the backcountry. Their bold new 2017 line pushes the boundaries of how spacious tents can be without adding extra weight. The Summer Moon 2 ...read more
Morakniv Eldris Wins Prestigious Award at Friedrichshafen
Morakniv®, creator of quality Swedish knives since 1891, has received a top honor at the OutDoor Friedrichshafen 2016 show in Germany. A jury unanimously picked the Morakniv Eldris for the prestigious Scandinavian Outdoor Award in the Hardware category. The Scandinavian Outdoor ...read more
Industrial Revolution Presents Dave Canterbury at ORSM
Industrial Revolution is proud to offer a series of educational clinics with renowned survival expert and Morakniv ambassador Dave Canterbury at the 2016 Outdoor Retailer Summer Market. Canterbury is the New York Times bestselling author of “Bushcraft 101” and founder of The ...read more
Morakniv Introduces Its Next Generation of Knives
Morakniv®, which has been creating quality Swedish knives since 1891, is proud to introduce a new generation of knives, expertly crafted to handle any outdoor task. The Eldris and Kansbol follow the Garberg in a new series named after places in and around Mora, Sweden that ...read more
UCO Introduces Grown-Up Outdoor Lighting Collection
45 years after its Original Candle Lantern hit the market, heritage lighting brand UCO is proud to introduce a grown-up collection of outdoor lighting accessories. These versatile lanterns represent a new elevated standard in outdoor lighting. The result is a collection of ...read more
Sierra Designs Introduces New Skurka Collection
Sierra Designs continues to push ahead and inspire new adventures with a limited edition collection developed with National Geographic and Outside magazines’ “Adventurer of the Year,” Andrew Skurka. At just 35 years old, Skurka has hiked more than 30,000 miles – the equivalent of ...read more
Intova Introduces New Marine Grade Action Cameras
Intova continues its tradition of creating innovative products for every adventure with the addition of two new marine grade action cameras. The X2 and HD2 both offer high quality video and photo capabilities in a rugged and compact package. These cameras are the first in their ...read more
UCO Announces Revolutionary Strikable Fire Starter
UCO, the Washington manufacturer of essential outdoor lighting accessories, has developed a greener way to light a fire. UCO’s SweetFire is an innovative new strikable fire starter made from a sugarcane by-product called bagasse. This incredible material produces fewer greenhouse ...read more
Intova Announces Sponsorship of Race to Alaska
Intova, a leading manufacturer of waterproof action cameras and accessories, is proud to announce its sponsorship of the Race to Alaska (R2AK), the longest human and wind-powered boat race in North America. The 750-mile race takes competitors along the rugged Inside Passage from ...read more
Sierra Designs Unveils Reinvigorated Brand Strategy
Sierra Designs, a heritage outdoor brand that has been creating groundbreaking products for more than 50 years, is pushing ahead with a reinvigorated brand identity and powerhouse management team. Eric Greene, formerly Kelty’s general manager, has taken the reins as GM and ...read more
Sierra Designs Welcomes New Product Development Team Member
Sierra Designs, a heritage outdoor brand with more than 50 years of experience creating groundbreaking products, is proud to announce the newest member of its New Product Development and Innovation team, Stephen Barnes. Barnes is a longtime veteran of the outdoor industry who ...read more
UCO Announces Sponsorship of National Parks Tour
UCO, a Washington manufacturer of innovative lighting and fire starting accessories, is proud to announce its sponsorship of the Our Vie Adventures national park road trip. The Our Vie team consists of newlyweds Cees and Madison Hofman and their cat, Vladimir the Kitten. They are ...read more
Industrial Revolution President Embarks on Retail "Go and See" Tour
The senior management team at Industrial Revolution, the privately-held Washington manufacturer and distributor of essential outdoor accessories, is undertaking a unique journey to better understand the current sales environment of their retailers. Graeme Esarey, President of ...read more
Industrial Revolution Announces New Marketing Coordinator
Seattle, WA – May 2, 2016 – Industrial Revolution, the privately-held Washington manufacturer and distributor of outdoor accessories, is pleased to announce the expansion of their team with the hiring of a new Marketing Coordinator. Addison Nanney will be joining the company’s ...read more
Sierra Designs Announces Partnership with Packing It Out
Sierra Designs, a heritage outdoor brand with more than 50 years of experience creating innovative products, is proud to announce its partnership with the Packing It Out team, a group of thru-hikers raising awareness of litter conditions along America’s trails. Packing It Out’s ...read more