Sierra Designs Bolsters Team with Key New Hires

Four new team members will elevate the specialty brand
Publish date:

Boulder, Colo. - April 9, 2018 

Sierra Designs

Sierra Designs, the Colorado-based brand known for innovative outdoor products, continues its announced initiative to build a highly focused team in all disciplines with several recent hires. The new team members bring vast experience and expertise that will elevate the efforts of the brand across several key channels.

David Kauffmann joins Sierra Designs as Associate Product Manager, having transferred internally from Exxel’s Dealer Service Department. Prior to jumping on board at Exxel, Kauffmann held the role of Associate Product Manager - Coolers at the Coleman Company in Golden, Colorado. He will continue SD’s legacy in progressive product solutions in hardgoods categories.

Michael Gilbert has taken lead on Wholesale Distribution for SD, after managing retailer relationships as an in-house Territory Manager for both Kelty and Sierra Designs. Gilbert is complemented in markets outside the United States by International Sales Manager Roman Lopukh, who continues his role growing Sierra Designs globally. ¬

Sierra Designs is also bolstering its marketing team, announcing two additions to support global marketing efforts for the brand. Sophie Ballo recently joined the team as SD’s Social Media Manager, bringing extensive and well-rounded experience in digital marketing channels. She comes to SD following work as the Digital Community Specialist with Bell Helmets, and before that the North American Marketing Manager for Rapha Racing.

Finally, Ryan Bertrand is stepping in as the Sales and Marketing Coordinator. Bertrand held a similar position for Boulder-based Zeal Optics and will be supporting SD’s creative team in the production and global distribution of all brand marketing materials.

“This is a great time at Sierra Designs, and I couldn’t be more impressed with the skills each new contributor brings to our growing team,” said Sierra Designs VP/GM George Bryant. “This group sets an incredible foundation for us by focusing on growing consumer awareness of SD’s great products, building meaningful and supportive relationships with our dealers, and continuing our legacy in building specialty outdoor product.”

About Sierra Designs

Born in California and bred on the trail, Sierra Designs has been on a mission to redefine how people interact with the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that adventures should be within everyone’s reach, because it’s not only about the destination, it’s about the journey you take along the way. Find more information at


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