PARK CITY, Utah (April 8, 2020) – New York City has emerged as the global epicenter of the COVID-19 pandemic and with an estimated homeless population of 60,000, including many at-risk individuals, virus transmission is a critical concern for many of these housing-challenged ...read more
OGDEN, Utah (March 17, 2020) – Salomon ultrarunning athletes Courtney Dauwalter and Francois D’Haene today announced their race plans for the 2020 running season. The star athletes have recently taken the ultrarunning world by storm, each earning Ultrarunner of the Year ...read more
PORTLAND, Ore. (Feb. 25, 2020) – Rumpl, the Portland-based category leader in technical blankets, has collaborated with Portland’s renowned graphic designer Aaron Draplin to develop a limited, one-of-a-kind blanket collection that will launch in Portland on February 27, 2020. The ...read more
LONGMONT, Colo. (Feb. 12, 2020) — Deuter USA announces the promotion of Jonathan Degenhardt to Managing Director, Deuter USA, effective July 1, 2020. Degenhardt, who previously served as the U.S.-based senior marketing manager for Deuter and sister brand ORTOVOX, will transition ...read more
LOUISVILLE, Colo. (February 5, 2020) – Fjällräven, the Swedish heritage brand known for creating high-quality outerwear, apparel and gear since 1960, will celebrate the grand opening of a new 6,000-square-foot brand center in downtown Denver in Summer 2020. Located on the corner ...read more
Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North Carolina. Salomon will support the athletes through their training ...read more
DENVER, Colo. (February 4, 2020) — Salomon Sports, the global leader in trail running and winter sports equipment, was awarded an Innovation Award at the second annual Outdoor Retailer Innovation Awards for its recyclable running shoe concept. The Outdoor Retailer Innovation ...read more
LOUISVILLE, Colo. (Jan. 31, 2020) — Fenix Outdoor brands Primus and Brunton are proud to announce the promotion of Per Wååg to Global CEO of Primus AB and Brunton Outdoor, Inc., effective January 27, 2020. Wååg previously served as General Manager of Brunton Outdoor, Inc., the ...read more
LONGMONT, Colo. (Jan. TBD, 2020) – Deuter, a global leader in backpacks and outdoor equipment, announces the launch of its 100-percent Perfluorocarbon-free (PFC) Fall 2020 collection ahead of the Outdoor Retailer Snow Show in Denver, January 29–31. Deuter has long been an expert ...read more
LONGMONT, Colo. (Jan. 28, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40 anniversary with the launch of its new Fall 2020 collection. Founded in 1980, ORTOVOX has long been a leader in mountain ...read more
CARBONDALE, Colo. (Jan. 23, 2020) — Active lifestyle agency rygr announces new partnerships with a collection of leading outdoor brands, as well as five new hires as the Colorado-based firm enters its fifth year. rygr has enjoyed a slate of recent business development ...read more
PARK CITY, Utah (January 21, 2020) — Backcountry is proud to announce a new partnership with Olympic silver medalist, actor, and advocate Gus Kenworthy. This is the first athlete partnership Backcountry has formed as a gear and apparel brand building its own product. Kenworthy, ...read more
OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will be comprised of 50 ...read more
OGDEN, Utah (Jan. 22, 2020) – Salomon unveils the new, all-mountain Stance ski collection, built to provide skiers with an ideal blend of performance, stability and versatility for the 2020/21 season. The Stance ski collection—which includes the Stance 90, Stance 96 and Stance ...read more
LONGMONT, Colo. (Jan. 21, 2020) – Deuter, a global leader in backpacks and outdoor equipment, announces that it has completely eliminated perfluorocarbons (PFCs), the harmful chemicals that shed from traditional water repellents, from its product line, beginning in Spring 2020. ...read more
HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation of Suunto arrives with the reveal of the new Suunto 7, a premium smartwatch that combines Suunto’s versatile sports expertise with the helpful smart features from Wear OS by Google™. Powered by the Qualcomm® ...read more
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OGDEN, Utah (Dec. 11, 2019) — Salomon Nordic unveils the new S/LAB Select Program, a new retailer re-order program that will provide North American retailers with quick access to hand-picked World Cup skis. In addition, Salomon appoints Josh Korn to the newly created position of ...read more
LOUISVILLE, Colo. (Nov. 20, 2019) – Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, will prove its commitment to getting people outside on Black Friday this year. On November 29, Fjällräven will give away ...read more
LOUISVILLE, Colo. (Nov. 14, 2019) — Brunton Outdoor Inc., the U.S.-based manufacturer established in 1894 and known for precision outdoor navigation instruments, celebrates its 125-year anniversary in 2019. To celebrate, Brunton announces the addition of a professional-grade ...read more
PORTLAND, Ore. (Nov. 13, 2019) – Rumpl, the leader in technical blankets, announces the launch of its latest product, the Rumpl x Loki Dog Bed, on Kickstarter. While typical dog beds are bulky and don’t stand up to the wear-and-tear of the elements, the Rumpl x Loki Dog Bed ...read more
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and ...read more
LITTLETON, N.H. (October 22, 2019) —Tender Corporation (Tender), which sells a range of best-in-class branded consumer products including After Bite®, Adventure® Medical Kits and Ben’s®, announces the acquisition of RapidPure® water purification systems. Available in a range of ...read more
LITTLETON, N.H. (Oct. 1, 2019) — Communities across the Northeast and Upper Midwest regions of the United States are on high alert with cases of the deadly Eastern Equine Encephalitis (EEE) on the rise. According to media reports, more than 25 human cases of the virus, which is ...read more
LOUISVILLE, Colo. (Sept. 30, 2019) – Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, joins the United Nations Fashion Industry Charter for Climate Action. Involvement in the charter will allow Fjällräven to ...read more
SILVERTON, Color. (September 26, 2019) – The Hardrock Hundred Mile Endurance Run is proud to announce a three-year partnership with Suunto, a global leader in sports precision instruments. With the announcement, Suunto becomes a Diamond Level Partner as well as the exclusive ...read more
BOULDER, Colo. (September 16, 2019) — Nature enthusiasts seeking to learn wilderness skills joined a community of nearly 220 backpackers of all skill levels trekking more than 30 miles through the Colorado Rockies September 6–8 on Fjällräven Classic USA. Following the fourth ...read more
PORTLAND, Ore. (Sept. 12, 2019) — Rumpl, the leader in technical blankets, has named rygr, an integrated marketing agency, its public relations agency of record, effective September 1, 2019. Since launching its first Kickstarter campaign in 2013, Rumpl has established itself as ...read more
Ogden, UTAH (September 9, 2019) – Salomon’s new S/PRO ski boot receives the 2020 Gear of the Year Award from SKI Magazine, thanks to its unrivaled comfort and performance. To deliver the all-new, lightweight S/PRO, the Salomon alpine ski boot design team utilized consumer ...read more
DENVER (Sept. 3, 2019) — Truewerk, the performance workwear brand tailored to modern professional trades and industrial athletes, has named rygr, an integrated marketing agency, its agency of record. rygr will lead public relations efforts for Truewerk, effective June 1, 2019. ...read more
BOULDER, Colo. (August 22, 2019) — As brands seek ways to engage new, digital-native communities, Fjällräven, the Swedish heritage outdoor brand known for producing sustainable outerwear, apparel and gear since 1960, is using two digital trends—gamification and blockchain—to ...read more
LITTLETON, N.H. (August 21, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, is pleased to announce a partnership with Randy Newberg, America’s most dedicated public land hunter. With a lifetime of hunting experience, Newberg is a pre-eminent authority on ...read more
LITTLETON, N.H. (August 1, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, puts the power to stop bleeding in every consumer’s hands with the launch of new QuikClot® Gauze in Z-fold, available on Amazon and retailers nationwide beginning August 1, 2019. ...read more
PORTLAND, Ore. (July 25, 2019) — KEEN, Inc., (KEEN) and Newport Festivals Foundation have teamed up once again to create the Newport Revival partnership. For the second year in a row, KEEN designed a limited-edition Newport Revival sandal and will be donating half of the ...read more
SEATTLE (July 18, 2019) — Fjällräven, the Swedish heritage brand known for producing high-quality outerwear, apparel and gear since 1960, celebrates the grand opening of a new flagship brand center in Seattle’s downtown epicenter during the week of July 15, 2019. A global leader ...read more
BOULDER, Colo. (July 1, 2019) — As a tribute to the creativity and devotion kindled by the backpack first produced for Swedish schoolchildren in 1978, Fjällräven introduces the Kånken Art special edition for Summer 2019 on July 1. Kånken Art releases the first prints ever used on ...read more
BOULDER, Colo. (June 18, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, will exhibit its Spring 2020 line assortment at select regional shows across the country. In an effort to create products that advance the ...read more
LOUISVILLE, Colo. (June 17, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for ...read more
LOUISVILLE, Colo. (June 17, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S. - based manufacturer established in 1894, known for ...read more
BOULDER, Colo. (May 22, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces the opening of its first United States brand store in Boulder, Colorado. The Pearl Street Mall location will open to the public on May 25, ...read more
Ogden, Utah OGDEN, Utah (September 26, 2017) — The Suunto Spartan family grows today with the introduction of the new Spartan Sport Wrist HR Baro, a GPS multisport watch with wrist heart rate measurement and an air pressure sensor for more precise altitude readings. ...read more
Bradley, Sandes Snag Victories at the Iconic 100-Mile Endurance Race AUBURN, Calif. (June 26, 2017) — Salomon athletes Ryan Sandes and Cat Bradley won the 2017 Western States 100 Endurance Run Saturday, claiming victories in the men's and women’s divisions, respectively, after ...read more
