LOS ANGELES (July 29, 2020) — Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle ...read more
LITTLETON, N.H. (July 28, 2020) – The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier this month, Massachusetts reported the first EEE-positive mosquitoes–the earliest the ...read more
LITTLETON, N.H. (July 14, 2020) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that veteran sales leader Greg Solt has joined the ...read more
OGDEN, Utah (July 13, 2020) – Today, Salomon announces its new collection for spring 2021, which includes a number of new products and popular redesigns across the trail running, road running and hiking footwear categories. The line includes the revamped X Ultra 4, a fan-favorite ...read more
LOS ANGELES (July 7, 2020) – Today, Dakine announces the launch of Ohana Means Family, a nationwide campaign designed to recognize students, educators and families who have helped to foster community, and inspire learning amidst the heavy emotional and financial impacts caused ...read more
MANCHESTER, Vt. (July 1, 2020) — Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, introduces a new weekly summer camp platform offering lessons and activities for kids of all ages who are homebound by the COVID-19 pandemic. Orvis ...read more
LONGMONT, Colo. (June 30, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its Spring 2021 collection. Founded in 1980, ORTOVOX has long been a leader in the year-round ...read more
LONGMONT, Colo. (June 30, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment—announces the launch of its new collection for Spring 2021, delivering the comfort, durability and function that its products are known for with redesigned, modern aesthetics. The ...read more
LITTLETON, N.H. (June 18, 2020) – As mosquito, bee and insect season ramps up, U.S. News & World Report and Pharmacy Times® recognize After Bite® as the No. 1 brand recommended by pharmacists once again. For over 45 years, After Bite has delivered relief from itching, pain and ...read more
LOS ANGELES (June 17, 2020) — Front Runner Outfitters (Front Runner), the South African-based manufacturer known for building unmatched products for overlanding enthusiasts, announces a new brand platform aimed at making best-in-class equipment for off-road living available to ...read more
PORTLAND, Ore. (June 15, 2020) – Today, Rumpl, the category leader in technical blankets, announces the launch of an exclusive capsule collection of NASA products. The limited-edition line of insulated blankets and ponchos are available in honor of the 50 anniversary of the safe ...read more
PARK CITY, Utah (June 8, 2020) — Backcountry, the premier online specialty retailer of premium outdoor gear, accessories and apparel, announces today that its board of directors has named Melanie Cox chief executive officer, effective immediately. Additionally, Sarah Crockett ...read more
LITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands in order to align more closely with the ...read more
LOUISVILLE, Colo. (May 27, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, has partnered with The Shed to provide outdoor enthusiasts the ability to rent camp cooking equipment in the ...read more
OGDEN, Utah (May 27, 2020) –Today, Salomon announces a partnership with the Continental Divide Trail Coalition (CDTC) in which the outdoor brand will donate a portion of sales to the cause to support the trail community. As part of the giveback program, Salomon will donate $5 ...read more
MANCHESTER, Vt. (May 26, 2020) — Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is the third generation of the ...read more
LOS ANGELES (May 21, 2020) – Front Runner Outfitters, the South African-based adventure travel gear company, known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, releases two new rack options engineered specifically for the ...read more
LOS ANGELES (May 19, 2020) – Dakine is ramping up its mountain bike category for Spring 2020 with a series of high-performance gear and apparel launches that continue to progress the sport forward. Today, Dakine introduces the pedal-friendly Slayer Series, a mountain bike ...read more
LOUISVILLE, Colo. (May 19, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, has ...read more
AUSTIN, Texas (May 14, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, names rygr, an integrated marketing agency, its agency of record. rygr will lead public relations and affiliate marketing ...read more
OGDEN, Utah (May 6, 2020) — Today, Salomon announces the launch of the Beauty Box campaign, an Instagram contest for active women, as the latest step in the brand’s ongoing initiative to support the growing community of women in the outdoors. To participate, women are encouraged ...read more
LOS ANGELES (May 5, 2020) – Dakine introduces the Casey Brown Collection, a two-piece bike apparel and accessory line for female riders. The collection was designed in collaboration with professional mountain biker and Dakine athlete, Casey Brown. The line includes a long-sleeve ...read more
LOUISVILLE, Colo. (May 5, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, and Brunton, the U.S.-based manufacturer of precision outdoor navigation instruments established in 1894, ...read more
PARK CITY, Utah (May 4, 2020) – Today, Backcountry announces the launch of its 2020 Spring Pursuit Collection. The spring collection includes technical apparel and gear for men and women for mountain biking, climbing, camping, running/hiking, travel and daily wear. The brand has ...read more
LOUISVILLE, Colo. (April 29, 2020) – Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, announces Fjällräven as an industry leader within sustainability in Sweden. Choosing from over 1,400 brands, Swedish consumers voted for Fjällräven as the most ...read more
AUSTIN, Texas (April 22, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, delivers warm-weather performance and protection in its 2020 seasonal fishing collection, consisting of breathable ...read more
PARK CITY, Utah (April 21, 2020) – Today, specialty online retailer Backcountry announces that the company has partnered with Salt Lake City-based distillery, Distillery 36, to produce hand sanitizer for several northern Utah homeless outreach centers. The companies will produce ...read more
OGDEN, Utah (April 20, 2020) — Today, Salomon, the four-season mountain brand, announces that it will shift from prototyping gear in its Annecy, France headquarters to developing reusable, non-medical grade face masks to fight the spread of COVID-19. The Annecy Design Center ...read more
MANCHESTER, Vermont (April 10, 2020) — Orvis, the Vermont-based outdoor retailer, is working together with local partners near its Roanoke, Virginia, fulfillment center to manufacture masks for the homeless in response to the COVID-19 pandemic. Demand has increased for ...read more
PARK CITY, Utah (April 8, 2020) – New York City has emerged as the global epicenter of the COVID-19 pandemic and with an estimated homeless population of 60,000, including many at-risk individuals, virus transmission is a critical concern for many of these housing-challenged ...read more
OGDEN, Utah (March 17, 2020) – Salomon ultrarunning athletes Courtney Dauwalter and Francois D’Haene today announced their race plans for the 2020 running season. The star athletes have recently taken the ultrarunning world by storm, each earning Ultrarunner of the Year ...read more
PORTLAND, Ore. (Feb. 25, 2020) – Rumpl, the Portland-based category leader in technical blankets, has collaborated with Portland’s renowned graphic designer Aaron Draplin to develop a limited, one-of-a-kind blanket collection that will launch in Portland on February 27, 2020. The ...read more
LONGMONT, Colo. (Feb. 12, 2020) — Deuter USA announces the promotion of Jonathan Degenhardt to Managing Director, Deuter USA, effective July 1, 2020. Degenhardt, who previously served as the U.S.-based senior marketing manager for Deuter and sister brand ORTOVOX, will transition ...read more
LOUISVILLE, Colo. (February 5, 2020) – Fjällräven, the Swedish heritage brand known for creating high-quality outerwear, apparel and gear since 1960, will celebrate the grand opening of a new 6,000-square-foot brand center in downtown Denver in Summer 2020. Located on the corner ...read more
Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North Carolina. Salomon will support the athletes through their training ...read more
DENVER, Colo. (February 4, 2020) — Salomon Sports, the global leader in trail running and winter sports equipment, was awarded an Innovation Award at the second annual Outdoor Retailer Innovation Awards for its recyclable running shoe concept. The Outdoor Retailer Innovation ...read more
LOUISVILLE, Colo. (Jan. 31, 2020) — Fenix Outdoor brands Primus and Brunton are proud to announce the promotion of Per Wååg to Global CEO of Primus AB and Brunton Outdoor, Inc., effective January 27, 2020. Wååg previously served as General Manager of Brunton Outdoor, Inc., the ...read more
LONGMONT, Colo. (Jan. TBD, 2020) – Deuter, a global leader in backpacks and outdoor equipment, announces the launch of its 100-percent Perfluorocarbon-free (PFC) Fall 2020 collection ahead of the Outdoor Retailer Snow Show in Denver, January 29–31. Deuter has long been an expert ...read more
LONGMONT, Colo. (Jan. 28, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40 anniversary with the launch of its new Fall 2020 collection. Founded in 1980, ORTOVOX has long been a leader in mountain ...read more
CARBONDALE, Colo. (Jan. 23, 2020) — Active lifestyle agency rygr announces new partnerships with a collection of leading outdoor brands, as well as five new hires as the Colorado-based firm enters its fifth year. rygr has enjoyed a slate of recent business development ...read more
PARK CITY, Utah (January 21, 2020) — Backcountry is proud to announce a new partnership with Olympic silver medalist, actor, and advocate Gus Kenworthy. This is the first athlete partnership Backcountry has formed as a gear and apparel brand building its own product. Kenworthy, ...read more
OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will be comprised of 50 ...read more
OGDEN, Utah (Jan. 22, 2020) – Salomon unveils the new, all-mountain Stance ski collection, built to provide skiers with an ideal blend of performance, stability and versatility for the 2020/21 season. The Stance ski collection—which includes the Stance 90, Stance 96 and Stance ...read more
LONGMONT, Colo. (Jan. 21, 2020) – Deuter, a global leader in backpacks and outdoor equipment, announces that it has completely eliminated perfluorocarbons (PFCs), the harmful chemicals that shed from traditional water repellents, from its product line, beginning in Spring 2020. ...read more
HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation of Suunto arrives with the reveal of the new Suunto 7, a premium smartwatch that combines Suunto’s versatile sports expertise with the helpful smart features from Wear OS by Google™. Powered by the Qualcomm® ...read more
![IMG_0039[1]](https://www.snewsnet.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_faces:center%2Cq_auto:good%2Cw_620/MTY4OTU0NTE5OTM2MzEzMTU1/img_00391.jpg)
OGDEN, Utah (Dec. 11, 2019) — Salomon Nordic unveils the new S/LAB Select Program, a new retailer re-order program that will provide North American retailers with quick access to hand-picked World Cup skis. In addition, Salomon appoints Josh Korn to the newly created position of ...read more
LOUISVILLE, Colo. (Nov. 20, 2019) – Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, will prove its commitment to getting people outside on Black Friday this year. On November 29, Fjällräven will give away ...read more
LOUISVILLE, Colo. (Nov. 14, 2019) — Brunton Outdoor Inc., the U.S.-based manufacturer established in 1894 and known for precision outdoor navigation instruments, celebrates its 125-year anniversary in 2019. To celebrate, Brunton announces the addition of a professional-grade ...read more
PORTLAND, Ore. (Nov. 13, 2019) – Rumpl, the leader in technical blankets, announces the launch of its latest product, the Rumpl x Loki Dog Bed, on Kickstarter. While typical dog beds are bulky and don’t stand up to the wear-and-tear of the elements, the Rumpl x Loki Dog Bed ...read more
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and ...read more
