BOULDER, Colo. (August 22, 2019) — As brands seek ways to engage new, digital-native communities, Fjällräven, the Swedish heritage outdoor brand known for producing sustainable outerwear, apparel and gear since 1960, is using two digital trends—gamification and blockchain—to ...read more
LITTLETON, N.H. (August 21, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, is pleased to announce a partnership with Randy Newberg, America’s most dedicated public land hunter. With a lifetime of hunting experience, Newberg is a pre-eminent authority on ...read more
LITTLETON, N.H. (August 1, 2019) — Adventure® Medical Kits, the leading name in outdoor first aid, puts the power to stop bleeding in every consumer’s hands with the launch of new QuikClot® Gauze in Z-fold, available on Amazon and retailers nationwide beginning August 1, 2019. ...read more
PORTLAND, Ore. (July 25, 2019) — KEEN, Inc., (KEEN) and Newport Festivals Foundation have teamed up once again to create the Newport Revival partnership. For the second year in a row, KEEN designed a limited-edition Newport Revival sandal and will be donating half of the ...read more
SEATTLE (July 18, 2019) — Fjällräven, the Swedish heritage brand known for producing high-quality outerwear, apparel and gear since 1960, celebrates the grand opening of a new flagship brand center in Seattle’s downtown epicenter during the week of July 15, 2019. A global leader ...read more
BOULDER, Colo. (July 1, 2019) — As a tribute to the creativity and devotion kindled by the backpack first produced for Swedish schoolchildren in 1978, Fjällräven introduces the Kånken Art special edition for Summer 2019 on July 1. Kånken Art releases the first prints ever used on ...read more
BOULDER, Colo. (June 18, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, will exhibit its Spring 2020 line assortment at select regional shows across the country. In an effort to create products that advance the ...read more
LOUSIVILLE, Colo. (TK) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision ...read more
LOUSIVILLE, Colo. (TK) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S. - based manufacturer established in 1894, known for precision ...read more
BOULDER, Colo. (May 22, 2019) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces the opening of its first United States brand store in Boulder, Colorado. The Pearl Street Mall location will open to the public on May 25, ...read more
Ogden, Utah OGDEN, Utah (September 26, 2017) — The Suunto Spartan family grows today with the introduction of the new Spartan Sport Wrist HR Baro, a GPS multisport watch with wrist heart rate measurement and an air pressure sensor for more precise altitude readings. ...read more
Bradley, Sandes Snag Victories at the Iconic 100-Mile Endurance Race AUBURN, Calif. (June 26, 2017) — Salomon athletes Ryan Sandes and Cat Bradley won the 2017 Western States 100 Endurance Run Saturday, claiming victories in the men's and women’s divisions, respectively, after ...read more
