RYGR

OGDEN, Utah (Jan. 27, 2021) — Salomon, the global leader in winter sports equipment, today announces the implementation of new, more sustainable design ambitions across its entire winter sports category. This more responsible approach to creating winter sports equipment—including ...read more

PARK CITY, Utah (Jan. 20, 2020) – Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake ...read more

TUKWILA, Wash. (Dec. 29, 2020) — Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the ...read more

OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in ...read more

MANCHESTER, Vt. (Dec. 21, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announces today that Reenie Benziger has been named chief product officer, effective January 11, 2021. In this ...read more

PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as ...read more

LOUISVILLE, Colo. (Dec. 8, 2020) — “Årets julklapp” is a common Swedish term translated to English which means, “this year’s Christmas present,” and is predicted each year by the Swedish Retail Institute (HUI). With a pandemic that easily spreads indoors, COVID encouraged Swedes ...read more

LOUISVILLE, Colo. (Nov. 23, 2020) – Since 1960, Fjällräven has produced sustainable top-quality outdoor equipment known for its craftsmanship, timeless styling and durability allowing more people to comfortably spend time in nature. Inspiring people to walk with nature has ...read more

HELSINKI, Finland (November 16, 2020) – Suunto, the global leader in sports watches, dive computers and precision instruments, blends style and function in time for the holidays with the release of limited edition Suunto 7 and Suunto 3, featuring the first-of-its-kind, fully ...read more

TUKWILA, Wash. (Nov. 12, 2020) — One of the most demanding and creative minds in U.S. skiing history is turning his attention to one of the most elusive materials challenges in ski development. Five-time Olympic medalist Bode Miller has teamed with aerospace engineer, Chase ...read more

LOS ANGELES (Nov. 3, 2020) – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company, known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, releases a roof rack option specifically for the new Land ...read more

LOUISVILLE, Colo. (Nov. 3, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, is excited to announce the launch of its Klunken bottle collection, a series of insulated and non-insulated stainless-steel drinking bottles sized ...read more

LONGMONT, Colo. (Oct. 28, 2020) — Deuter, the global leader in technical backpacks, announces an exclusive partnership with Arrive Outdoors, the popular outdoor gear rental and experience company. As Deuter's exclusive vendor for rental, consumers can now rent Deuter backpacks ...read more

LONGMONT, Colo. (Oct. 27, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment for mountain pursuits—announces their continued partnership with Banff Centre Mountain Film and Book Festival (BMFBF.) Deuter has been the exclusive backpack sponsor for the ...read more

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure ...read more

New York, NY (Oct. 19, 2020) – Klarna, the leading global payments provider and shopping service, today announced that it has partnered with Backcountry.com, the premier online specialty retailer of outdoor gear, to offer customers flexible buy now, pay later solutions. ...read more

LONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the backcountry and to provide the ...read more

PARK CITY, Utah (Oct. 14, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education ...read more

LOUISVILLE, Colo. (September 30, 2020) — Today, Fjällräven introduces Fjällräven Classic TV USA, an immersive trekking experience from the point of view of a hiker, streamed on their newly launched Fjällräven Classic TV channel via YouTube. Taking the place of the Fjällräven ...read more

LONGMONT, Colo. (September 22, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces a partnership with Elevated Adventures LLC, an agency led by Joel Anderson, to lead sales efforts in the Northwest. As ORTOVOX celebrates ...read more

OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and at select live events in September, ...read more

OGDEN, Utah (Sept. 16, 2020) – Today, Salomon and REI announce a new series of virtual book club events with Salomon athletes and authors Jessie Diggins, Rickey Gates, Emelie Forsberg and Meredith Erickson. Once a month, consumers will be invited to read the monthly book and ...read more

HELSINKI, Finland (Sept. 14, 2020) – Suunto, the global leader in sports watches, dive computers and precision instruments, releases a software update that will bring a host of new features to its award-winning Suunto 7 smartwatch and mobile app. While the Suunto 7 gets an ...read more

OGDEN, Utah (Aug. 26, 2020) — Today, Salomon announces the launch of the #BeautyBag campaign, the brand’s second Beauty Box Instagram contest for active women, as the latest step in its ongoing initiative to support the growing community of women in the outdoors. To participate, ...read more

LOS ANGELES (July 29, 2020) — Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle ...read more

LITTLETON, N.H. (July 28, 2020) – The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier this month, Massachusetts reported the first EEE-positive mosquitoes–the earliest the ...read more

OGDEN, Utah (July 13, 2020) – Today, Salomon announces its new collection for spring 2021, which includes a number of new products and popular redesigns across the trail running, road running and hiking footwear categories. The line includes the revamped X Ultra 4, a fan-favorite ...read more

LOS ANGELES (July 7, 2020) – Today, Dakine announces the launch of Ohana Means Family, a nationwide campaign designed to recognize students, educators and families who have helped to foster community, and inspire learning amidst the heavy emotional and financial impacts caused ...read more

LONGMONT, Colo. (June 30, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its Spring 2021 collection. Founded in 1980, ORTOVOX has long been a leader in the year-round ...read more

LONGMONT, Colo. (June 30, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment—announces the launch of its new collection for Spring 2021, delivering the comfort, durability and function that its products are known for with redesigned, modern aesthetics. The ...read more

LOS ANGELES (June 17, 2020) — Front Runner Outfitters (Front Runner), the South African-based manufacturer known for building unmatched products for overlanding enthusiasts, announces a new brand platform aimed at making best-in-class equipment for off-road living available to ...read more

PORTLAND, Ore. (June 15, 2020) – Today, Rumpl, the category leader in technical blankets, announces the launch of an exclusive capsule collection of NASA products. The limited-edition line of insulated blankets and ponchos are available in honor of the 50 anniversary of the safe ...read more

PARK CITY, Utah (June 8, 2020) — Backcountry, the premier online specialty retailer of premium outdoor gear, accessories and apparel, announces today that its board of directors has named Melanie Cox chief executive officer, effective immediately. Additionally, Sarah Crockett ...read more

LITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands in order to align more closely with the ...read more

LOUISVILLE, Colo. (May 27, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, has partnered with The Shed to provide outdoor enthusiasts the ability to rent camp cooking equipment in the ...read more

MANCHESTER, Vt. (May 26, 2020) — Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is the third generation of the ...read more

LOS ANGELES (May 21, 2020) – Front Runner Outfitters, the South African-based adventure travel gear company, known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, releases two new rack options engineered specifically for the ...read more

LOS ANGELES (May 19, 2020) – Dakine is ramping up its mountain bike category for Spring 2020 with a series of high-performance gear and apparel launches that continue to progress the sport forward. Today, Dakine introduces the pedal-friendly Slayer Series, a mountain bike ...read more