OGDEN, Utah (Aug. 26, 2020) — Today, Salomon announces the launch of the #BeautyBag campaign, the brand’s second Beauty Box Instagram contest for active women, as the latest step in its ongoing initiative to support the growing community of women in the outdoors. To participate, women must post an outdoor-themed photo or video on Instagram that challenges the stereotypes typically associated with beauty.
Posts must be set to public with the tag @Salomon and hashtag #SalomonWMN, showing a creative, cliché-fighting interpretation of a popular, beauty-related hashtag in order to be considered. Captions should include the phrase “My Kind Of” + a popular hashtag, such as #nofilter, #morningroutine or #hairstyle before the contest ends on September 13. Ten lucky winners will receive a box filled with prizes hand-selected by the female employees of Salomon.
The box will include items for both everyday life and outdoor adventures, including a pair of Salomon’s coveted OUTline Prism GTX hiking shoe, the OUTnight 28+5 backpack and the Sight Crewneck sweatshirt. Salomon partnered with female-owned small businesses that share in its values of inclusivity and female empowerment for the additional prizes in the #BeautyBag. Participating brands include Kula Cloth, which promotes the Leave No Trace practices by normalizing the use of an intentionally-designed pee cloth, Rooted Woman, a non-toxic, ethical nail polish and treatment brand which seeks to re-empower the concept of self-care, and Sno Eternelle, an organic body oil brand.
“Our goal with #SalomonWMN is to empower women to embrace their own unique definition of beauty while fostering a more inclusive outdoor community,” says Becky Marcelliano, outdoor marketing manager for Salomon in North America. “After seeing the outpouring of excitement and participation from the first WMN campaign and Beauty Box contest this spring, we knew we’d spoken to the outdoor women’s community. For this #BeautyBag contest, we’re thrilled to continue supporting women by partnering with female-owned businesses as part of the prize package to support the incredible work that they’re doing and to share in their messages of inclusivity and community.”
Salomon’s first Beauty Box campaign launched in spring 2020 as part of the successful WMN Campaign, which seeks to break down harmful stereotypes and clichés that women face when recreating in the outdoors. The new campaign addresses and redefines the word “beauty” as a concept that extends beyond mainstream beauty standards in order to foster a more inclusive space, so that people of all sizes, colors, interests and levels can enjoy the outdoors as a community.
For more information, please visit: https://www.salomon.com/en-us/outdoor/salomon-wmn
About Salomon: Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.
Contact: Emily Banks
970-924-0704 ext: 103