OGDEN, Utah (May 6, 2020) — Today, Salomon announces the launch of the Beauty Box campaign, an Instagram contest for active women, as the latest step in the brand’s ongoing initiative to support the growing community of women in the outdoors. To participate, women are encouraged to post an outdoor-themed photo or video on Instagram that challenges the stereotypes typically associated with beauty.
Posts must be set to public with the tag @Salomon and hashtag #SalomonWMN, showing a creative, cliché-fighting interpretation of a popular, beauty-related hashtag, such as #nofilter, #morningroutine and #hairstyle before the contest ends on May 24. Ten lucky winners will receive a Beauty Box filled with prizes hand-chosen by the female employees of Salomon. The box will include items for both everyday life and your outdoor adventures, including a pair of the coveted Vaya Mid GTX®, Salomon’s women’s-specific hiking boot.
“When we launched our women’s initiative in 2019, WMN, we found that the women’s outdoor community is hungry to reimagine age-old stereotypes and come together as a cohesive group,” says Becky Marcelliano, outdoor marketing manager for Salomon in North America. “I think we often feel that women’s-specific marketing puts us in boxes and tells us we must choose one identity and stick to it, while Salomon’s approach aims to do the opposite. We’re encouraging people to embrace their own, unique definitions of beauty in order to feel empowered in these outdoor spaces we share. While we’re super excited to see the content that comes out of this contest, we also acknowledge that we need to stay safe in light of COVID-19. We hope that this comes as a fun opportunity to dive into the camera rolls, reminisce and get excited to return to play.”
The Beauty Box Contest comes on the heels of Salomon’s hugely successful WMN Campaign, which sought to break down harmful stereotypes and clichés that women face when recreating in the outdoors. The new campaign addresses and redefines the word “beauty” as a concept that extends beyond harmful beauty standards in order to foster a more inclusive space, so that people of all shapes, colors, interests, sizes and walks-of-life can enjoy the outdoors as a community.
For more information, please visit: https://www.salomon.com/en-us/outdoor/salomon-wmn
About Salomon: Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.
Contact: Emily Banks
970-924-0704 ext: 103