brown-folks-fishing-logo

LOS ANGELES (July 29, 2020) — Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle systemic barriers to entry and participation at all levels of the fishing industry. Joining the effort as the inaugural pledgee is The Orvis Company.

“Fishing has deep roots in the BIPOC community, yet our voices are vastly underrepresented,” says Tracy Nguyen-Chung, executive director of BFF. “We are proud to launch the Angling for All Pledge which establishes a commitment to equity and inclusion in the angling community. It is an opportunity for those within the fishing industry to cultivate the knowledge and understanding necessary to eliminate barriers and commit to radical and lasting change.”

The Pledge has been in development since late 2018 and is inspired by the work of Teresa Baker and the Outdoor CEO Diversity Pledge. It establishes a commitment to addressing racism and inequality throughout a pledgee’s internal culture, consumer-facing behaviors, and broader community. At its core is a curriculum developed by Brown Folks Fishing in partnership with Erica Nelson and Sydney Clark of REAL Consulting, an organization that works with clients to develop strategies for anti-racist organizational culture. The curriculum provides education and resources for brands and organizations to enhance equity and diversity across staff, executive teams, athletes, ambassadors, guides, and throughout the organization’s media and marketing.

“As Indigenous and Black women, our work at REAL builds upon our own experiences and perspectives, as well as those of other marginalized people,” says Erica Nelson of REAL Consulting. “The goal of the Angling for All curriculum is to identify issues of access and participation in the outdoors and provide the tools and resources necessary to move forward in solving these issues. Not all individuals or organizations are the same. We will work with businesses and professionals on an individual basis to establish a custom set of programming and initiatives that set participants on their own unique paths to eliminating barriers and creating change in the industry. Our workshops invite everyone, regardless of their background, to add to the narrative and ensure that it is continuously evolving and culturally relevant."

brown-folks-fishing-photo-1

As the inaugural pledgee, Orvis will work with REAL Consulting and Brown Folks Fishing to move through the pledge curriculum and create a plan of action upon completion.

“We are honored and grateful to have such a strong partnership with Tracy and the team at Brown Folks Fishing,” says Simon Perkins, Orvis president. “Their mission to build capacity, access, resources, visibility, and a solid community for anglers of color makes the sport stronger, and we are excited to sign the pledge as an acknowledgment of our commitment to this critical work. This is an opportunity for us to explore our own blind spots and unconscious biases and an important step forward in Orvis’s history of passion and commitment to access, inclusion, and stewardship in fly fishing.”

Those who successfully complete the Pledge will have the opportunity to be included in the BFF Directory, which features Brown Folks Fishing’s recommendations for guides, instructors, experiences, shops, brands, and organizations from across the industry committed to equity and inclusion. The Directory will be available publicly as an information resource to anglers.

Guides, instructors, outfitters, media platforms, organizations, brands, companies, and other professionals across the fishing industry are encouraged to apply. For more information and to apply to the Pledge, please visit: www.brownfolksfishing.com/pledge

###

ABOUT BROWN FOLKS FISHING

Brown Folks Fishing is a community-based organization founded in 2018 by and for Black, Indigenous, and People of Color (BIPOC) anglers. We cultivate community for BIPOC in fishing and its industry. BFF is a space to build together and a movement to expand access. We do our work through storytelling, grassroots organizing, events, and community-building.

Our work is as much about stoke as it is about our survival. We seek to reimagine fishing as a gateway to conservation. We reimagine because the framework of conservation as it exists is deeply rooted in white supremacy, erasure, and colonialism. We reclaim and lift up the narratives that Black and Brown people have with deep roots in fishing, and connection to land, water, and community. By reclaiming these roots, we can shift the narrative around who is, can, and should be on the water; whose full selves can be brought to the water.

www.brownfolksfishing.com

ABOUT REAL CONSULTING

REAL (Reconcile, Evolve, Advance, Lead) Consulting believes that anti-racist education involves a life-long commitment to the practice of seeking to understand ourselves, people, and our shared environment. REAL strives to build a customized durable foundation for clients at all points in their journey toward an anti-racist organizational culture. We reach this together by emphasizing personal reflection, interdisciplinary historical analysis, and compassion for people. Founded in 2018, Sydney Clark and Erica Nelson saw the need to weave our personal stories into our curriculum led with storytelling combined with executive leadership development, as this builds authenticity and trust toward a more equitable outdoor community.

https://www.consultreal.org/

ABOUT ORVIS COMPANY

Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. www.orvis.com

Related

Mountains at sunrise with a road running by and cars parked.

Industry Buzz: REI ranked best employer for women, Brown Folks Fishing, tariff exclusions, National Summit Day, new leaders at Hydro Flask

Industry headlines: Intriguing reads from around the web REI ranked best employer for women: Employees rated the retailer the best employer for women in the U.S. [Forbes] Brown Folks Fishing tackles racism: The group has released a new pledge, Angling for All, that “seeks to ...read more

tomasz-wozniak-V62UrdknDCA-unsplash

A new coalition is working to end racism in the running industry

This week, a new group called the Running Industry Diversity Coalition (RIDC) announced its formation—a step forward in ending systemic racism in the running industry and running community. Funded by grants from Brooks and HOKA ONE ONE, the coalition is led by by co-chairs ...read more

rygr_whitebox

rygr Grows With New Clients, Staff Additions

CARBONDALE, Colo. (Jan. 23, 2020) — Active lifestyle agency rygr announces new partnerships with a collection of leading outdoor brands, as well as five new hires as the Colorado-based firm enters its fifth year. rygr has enjoyed a slate of recent business development ...read more

Fish For Each Other Initiative Created To Support Fishing Industry

Delafield, Wis. – April 6, 2020 – Fish For Each Other, a website and subsequent social media campaign (#fishforeachother) aimed to support the fishing industry during the COVID-19 pandemic, launched today. Fishforeachother.com serves as a centralized hub, providing a way for ...read more

Terratrike and The Spoke Folks

TerraTrike shows support for local cycling community with donation to The Spoke Folks

GRAND RAPIDS, MICH. December 21, 2017  TerraTrike, a pioneering local recumbent tricycle company, has donated more than $3,000 worth of cycling accessories to The Spoke Folks, a non-profit bike cooperative based in Grand Rapids. “We love what The Spoke Folks stand for and what ...read more

More Than 2,500 Adults Pledge to Take Kids Outside

More than 2,500 members of The Outdoor Industry took a pledge during Outdoor Retailer Summer Market to take at least two children outside during the next year to experience any outdoor recreation activity. The pledge – which supports healthier children, communities and ...read more

KEEN Pledges Employee Time in Honor of Earth Day

KEEN Inc. — a leader in hybrid outdoor performance products, including footwear, socks and bags — has pledged to donate its employees’ time in honor of Earth Day, April 22. During the week of Earth Day, April 18 to 26, the outdoor company is donating 10-minute increments of ...read more

Adventure Ready Brands Logo

Tender Corporation Announces Adventure Ready Brands As New Name

LITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands in order to align more closely with the ...read more

3M Pledges $2.5 Million to Support Relief Efforts in Japan

ST. PAUL, Minn.--(BUSINESS WIRE)--3M announced today that it is pledging $2.5 million to support relief efforts in Japan following the devastating March 11 earthquake and tsunami. Support includes a $500,000 employee and retiree matching grant and up to $2 million in product ...read more