rygr Grows With New Clients, Staff Additions

Backcountry, Dakine, Deuter, Ortovox and Orvis join brand portfolio of Colorado-based active lifestyle agency
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CARBONDALE, Colo. (Jan. 23, 2020) — Active lifestyle agency rygr announces new partnerships with a collection of leading outdoor brands, as well as five new hires as the Colorado-based firm enters its fifth year.

rygr has enjoyed a slate of recent business development successes, launching partnerships with Backcountry, Dakine, Deuter, Ortovox, and Orvis. This follows on the heels of collaborations with adventure blanket brand Rumpl, South African overlanding rack and gear manufacturer Front Runner, and performance workwear brand Truewerk, which all kicked off in the second half of 2019.

“We are proud to have built a world-class book of business across the softgoods, hardgoods, accessories, and retail categories since our founding in early 2016,” says Principal Brian Holcombe. “In addition to these new, exciting clients, we continue to enjoy success with our long-time partners such as Salomon, Suunto and Fjällräven. rygr continues to earn new business by executing on the fundamentals of good communications, putting in the work and trusting a proven process in terms of how we approach modern PR.”

Max Krapff

Max Krapff

In addition to expanding its client portfolio, since July 2019 rygr has added five team members, growing the agency’s staff to 15, including Account Manager Max Krapff, who arrived from Denver-based Pineapple Agency, where he partnered with brands such as Rivian and Under Armour on experiential marketing programs. Krapff serves as the account lead at rygr on brands that include Front Runner, Orvis and Truewerk.

“Max is one of the important additions we made to our team in the second half of 2019. An Oklahoma native, Max is passionate about angling, overlanding and the important work that takes place on jobsites across the country. His interests combined with his experience in field marketing make Max an ideal fit for his ecosystem of brands,” says Associate PR Director Greg Fitzsimmons. “In addition to Max, we’ve grown our stable of account coordinators with solid hires who are driving results for their clients and providing key support to our account management team.”

Additional new hires include account coordinators Maria Brickman, Canace Finley, Sarvary Koller, and Ryan Silven.

For a complete list of brand contacts, please visit https://rygr.us/clients.

For partnership inquiries, please contact Principal Brian Holcombe at brian.holcombe@rygr.us.

About rygr: rygr is a solutions-oriented marketing partner for the active lifestyle. We partner with leading passion brands to orchestrate 360° product and brand campaigns that build awareness and drive demand. rygr clients include traditional outdoor market leaders, mainstream fitness and lifestyle brands, scrappy startups, and mass consumer-packaged goods manufacturers. rygr values: Integrity, Craft, Empathy, Change, and Stewardship. Learn more at rygr.us.


Contact: Brian Holcombe
970-924-0704 ext. 102


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