Independently Owned Sunglass Company Partners With National High School Mountain Biking League Wheat Ridge, Colo., August 12, 2013 – Optic Nerve, the industry leader in performance-driven, price-conscious sunglasses and goggles, has officially penned a sponsorship agreement with ...read more
WHEAT RIDGE, Colo. – Optic Nerve, an independently owned and operated provider of premium sport and lifestyle sunglasses, is pleased to announce new 2014 technologies and product lines. From cutting-edge components to fashion-conscious designs, the goal of these new releases is ...read more
DENVER, CO. (April 13, 2011) – Optic Nerve, the Denver-based sport sunglass manufacturer, has signed on as the title sponsor of the 6th annual 24 Hours of ERock mountain bike race. The 24-hour relay race is part of the Elephant Rock Cycling Festival held near Castle Rock, ...read more
DENVER, CO. (April 5, 2011) – Denver-based sport sunglass manufacturer, Mountain Shades Inc., announced today they have entered into a three-year licensing agreement with Global athletic leader, New Balance. As a result of the partnership, Mountain Shades will be responsible ...read more
DENVER, CO (January 26, 2011) – SOS Outreach, a Colorado-based youth outdoor charity, will recognize Optic Nerve President Bill Cotton for his contributions and commitment to youth development in the outdoor industry. The annual SOS Social Responsibility Award, which is ...read more
DENVER, CO. (January 26, 2011) – Mountain Shades, Inc, the Denver-based sport sunglass manufacturer announced today the promotion of Gregory Niver to Optic Nerve Brand Manager, the premier brand in the company's optical portfolio. Niver will continue to serve in his current ...read more
DENVER, CO. (January 20, 2011) – Optic Nerve, the Denver-based sport sunglass manufacturer will introduce an expanded goggle line at the 2011 Outdoor Retailer show in Salt Lake City. As a result of the success of last year's goggle collection, the company has expanded their ...read more
DENVER, CO. (September 14, 2010) – Optic Nerve, the Denver-based sport sunglass manufacturer, will introduce three new performance eyewear pieces at the 2010 Interbike Trade Expo in Las Vegas, NV next week. Designed with cyclists in mind, Optic Nerve's new styles have an ...read more
DENVER, CO. – With two thirds of Eric Larsen's Save the Poles Expedition successfully completed, Optic Nerve, the Denver-based sport sunglass manufacturer, announced today, that it is increasing its support of the expedition. An equipment sponsor of Larsen from the outset of ...read more
DENVER, CO. (July 28, 2010) – Optic Nerve, the Denver-based sport sunglass manufacturer, will preview a new 2011 polarized eyewear collection at the 2010 Summer Outdoor Retailer show in Salt Lake City, UT next week. The collection will feature six new styles including two that ...read more
DENVER, CO. (January 14, 2010) – To support Adventurer/Activist Eric Larsen's Save the Poles initiative, Optic Nerve, the Denver-based sport sunglass manufacturer, will give a free pair of their eco-friendly FORESEE sunglasses to everyone who makes a donation of $20 or more to ...read more
Optic Nerve, the Denver-based sport sunglass manufacturer, has partnered with several Colorado-based winter sports companies to host a concert at the Ogden Theater on January 29, 2010. The concert, featuring hip-hop group, Living Legends, will take place during the Snowsports ...read more
DENVER, CO. (Summer, 2009) – Mountain Shades, Inc., the Denver-based manufacturer of Optic Nerve and M-Shades sunglasses, will introduce the Hydroglare collection of sunglasses at the Summer Outdoor Retailer show this month. Part of the M-Shades brand, Mountain Shades' ...read more
DENVER, CO. (July 14, 2009) – Optic Nerve, the Denver-based sport sunglass manufacturer, will debut a new collection of eco-friendly sunglasses at the Summer Outdoor Retailer show this July. The FORESEE Collection will consist of four polarized sunglass styles, constructed from ...read more
DENVER, CO. (May 12, 2009) – Optic Nerve, the Denver-based sport sunglass manufacturer, has signed on as the presenting sponsor of the GoFast! 24 Hours of ERock mountain bike race for the second year. The 24-hour relay race is part of the 22nd annual Elephant Rock Cycling ...read more
Contact:Dana PlussScream Agency303.893.8608 ext. 203dana@screamagency.com DENVER, COLO. (December 18, 2008) – It's 20 degrees with 42 inches of new snow this week in Colorado's High Country, and Optic Nerve is out testing more product – this time, goggles. The ...read more
NEWS RELEASEFor Immediate ReleaseContact:Lynsey GilchristScream Agency303.893.8608 ext. 208lynsey@screamagency.com Optic Nerve signs on as Save the Poles sponsorPolar Explorer Eric Larsen will take Optic Nerve sunglasses to the top, bottom and roof of the world in one yearDENVER, ...read more
