Mountain Shades Inc. Announces Licensing Agreement with New Balance

Denver-based sport sunglass manufacturer, Mountain Shades Inc., announced today they have entered into a three-year licensing agreement with Global athletic leader, New Balance.

DENVER, CO. (April 5, 2011) – Denver-based sport sunglass manufacturer, Mountain Shades Inc., announced today they have entered into a three-year licensing agreement with Global athletic leader, New Balance. As a result of the partnership, Mountain Shades will be responsible for developing the company's new line of running-specific sunglasses, New Balance Sun, in the U.S. market through 2013. Mountain Shades brings over 25 years of experience in the sunglass industry to the partnership, with both the Optic Nerve and M-Shades brands in their portfolio.

“Mountain Shades is a leader in the sport specialty sunglass category,” says John Cullen, general manager of global licensing and brand extension for New Balance. “Their expertise in designing and delivering high quality, value-driven eyewear for active individuals is the perfect fit for New Balance Sun.”

Mountain Shades' initial launch of sunglasses for New Balance will be comprised of five sport styles, including one dedicated to Susan G. Komen for the Cure®. New Balance will donate 5 percent of the suggested retail price to Komen for the Cure®. Mountain Shades will continue to expand the collection over the duration of the contract.

“We are honored and excited to partner with New Balance to help them bring an innovative line of sunglasses to market that represents the quality they are renowned for,” says Mountain Shades, Inc. president, Bill Cotton.

The collection, available in spring 2011, will range in price from $69 to $89 and will be available online at as well as specialty running and outdoor retailers and New Balance concept stores nationwide.

For more information on New Balance Sun, visit

For more information on Mountain Shades, Inc., visit or call (303) 462-0444.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit

About Mountain Shades Inc. and New Balance Sun
For over 25 years, Mountain Shades Inc. has been a leader in the sport sunglass industry. Countless years, months, days and hours have been spent on the trails and mountains of Colorado testing our products to deliver only the finest sunglasses on the market.

It all comes down to what our company stands for - intelligence, awareness, and style. Intelligence in the way we build our glasses; with only the finest, durable frame material and highest quality lenses. Awareness in the way we run our company and the non-profit youth organizations we associate ourselves with. And as for style, we like to let our product line speak for itself.

We have worked hard to create dynamic products that exceed the quality of our competition and we have also worked hard to create a company that we have been able to stand behind for over a quarter of a century.

Protecting your eyes or protecting the environment -we take them both seriously. In September 2008 Mountain Shades built our new facility and incorporated a 9.92 kW DC solar collection system into it. We are solar powered and return our extra energy to the Colorado grid. We're putting our 300+ days of Colorado sunshine to work for us, so we can give back to Mother Earth and enjoy all the outdoor activities she has to offer for generations to come.



New Balance Announces License Agreement with Highgear

CONTACT:Kristen Sullivan, New Balance Athletic Shoe, Inc.617.746.2421, Kristen.sullivan@newbalance.comCoral Darby, Highgear USA828.681.0335, cdarby@highgear.comNew Balance Announces License Agreement For Sports Monitors With HIGHGEAR® Boston, MA – November 10, 2006 – New more

Mountain Shades Inc. & Optic Nerve Announce Staff Changes

Mountain Shades Inc. & Optic Nerve Announce Staff ChangesEdgewater, CO – October 1, 2007 - Optic Nerve, the Colorado-based sport sunglass manufacturer and its parent company, Mountain Shades, Inc., announced today the promotion of three employees and the addition of three new more

M-Shades Introduces Hydroglare Collection at Summer OR

DENVER, CO. (Summer, 2009) – Mountain Shades, Inc., the Denver-based manufacturer of Optic Nerve and M-Shades sunglasses, will introduce the Hydroglare collection of sunglasses at the Summer Outdoor Retailer show this month. Part of the M-Shades brand, Mountain Shades' more

Optic Nerve Announces New Brand Manager & Staff Additions

DENVER, CO. (January 26, 2011) – Mountain Shades, Inc, the Denver-based sport sunglass manufacturer announced today the promotion of Gregory Niver to Optic Nerve Brand Manager, the premier brand in the company's optical portfolio. Niver will continue to serve in his current more

SUGOI Enters Into Licensing Agreement with Timex Licensing Corporation

SUGOI Performance Apparel, a division of Dorel Industries Inc. (TSX: DII.B, DII.A), and Timex Group, a leader in outdoor and sports performance timepieces, today announced they have entered into a license agreement for the design, manufacture and distribution of sports apparel more


Superfeet Secures New Balance License Agreement

FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people more


Outdoor: Movin’ & Shakin’ – Gregory’s new VP, Mountain Shades teams with New Balance, Backpacker nominated, and more

Got any news or tips about somebody, some product or some company doing some moving or shaking? Let us know so we can slip it into our occasional Movin' & Shakin' updates. Just email People Gregory Mountain Products ( in Salt Lake City, more

Optic Nerve/Mountain Shades Opens New Office

Optic Nerve and Mountain Shade sunglasses, creators of mid-tier, high-performance optics today announced it will move its current Edgewater headquarters to Wheat Ridge as a result of sustainable growth and development. The new Optic Nerve/Mountain Shades office, over triple the more

Crocs Inc. Seeks Growth Opportunities in Brand Licensing

NIWOT, Colo.--Crocs, Inc. (NASDAQ: CROX) today announced its expansion into licensing, providing opportunities for the Crocs brand to extend beyond footwear. The company has signed licensing agreements with key global and regional manufacturers for products ranging from apparel more