SUGOI Enters Into Licensing Agreement with Timex Licensing Corporation

SUGOI and Timex have entered into a license agreement for the design, manufacture and distribution of sports apparel under the Timex brand name.

SUGOI Performance Apparel, a division of Dorel Industries Inc. (TSX: DII.B, DII.A), and Timex Group, a leader in outdoor and sports performance timepieces, today announced they have entered into a license agreement for the design, manufacture and distribution of sports apparel under the Timex brand name. Sugoi will launch a line of Timex performance apparel designed for everyday athletes nationwide.

“We have chosen to partner with SUGOI because of their well-established relationships with key retailers, their strategic marketing approach and their proven track-record in designing and manufacturing the highest quality sports apparel,” said Adam Gurian, President of Timex Group USA, Inc.

The Timex Apparel collection, which bears vibrant colors and artistically incorporates iconic Timex design themes, will be available at Apparel styles, which range from $40 - $130, include:

• Cycling jersey for men and women
• Cycling bib short with advanced chamois technology for men
• Cycling short with advanced chamois technology for women
• Tri tank and short for men and women
• Technical running tee for men and women
• Running tank for women
• Compression socks

The partnership also names SUGOI as the official apparel provider of the Timex Multisport Team, a dynamic group of amateur and professional athletes from the U.S, Australia, Ukraine, Portugal, Mexico, Czech Republic, Canada and the United Kingdom who serve as brand ambassadors for Timex and associated sponsors at hundreds of events around the world.
The 2009 Timex Multisport Team will compete in a variety of multisport events including Ironman and Xterra races, as well as running events including the Flora London Marathon and the ING New York City Marathon.

SUGOI joins a stable of other top sponsors for Timex Mulitsport Team, including Trek Bicycles and PowerBar.

SUGOI has, for over 20 years, made incredible apparel for endurance athletes. In fact, the Japanese word SUGOI means “incredible” -- and our passion for developing these products stems from our own athletic experiences. Using the finest materials available -– from our family of proprietary synthetic fabrics to enzymatically-washed Australian Merino wool -- our vision is to inspire confidence through incredible athletic products. Our products reflect the wide range of activities common among our athletes: running shorts, tights and tops that address a range of weather, from scorching to freezing. Biking apparel that regulates winter chill and summer heat. Triathlon products that function as an extension of your body. In every garment, we apply a native-grown Canadian textile expertise to carry you to your athletic best.

About Dorel Industries
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2.2 billion company with 4700 employees, facilities in eighteen countries, and sales worldwide.

About Timex Licensing Corporation
Timex Licensing Corporation, a subsidiary of Timex Group USA, Inc., is responsible for the licensing of Timex Groups' trademarks and brands, including Timex, Timex Expedition, Timex Kids and Indiglo, for a variety of products including watch straps and bands, opticial eyewear, alarm clocks, indoor and outdoor thermometers and thermostats.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex has become part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world.


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