TIMEX Unveils Commemorative Timepiece for 2009 ING New York City Ma...

Timex has unveiled the ING New York City Marathon Timex® Ironman® watch, a precision timing instrument designed exclusively for runners of the world’s premier road race.
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MIDDLEBURY, CT –Timex Group USA, Inc., a principal sponsor and the exclusive official timing partner of the ING New York City Marathon, today unveiled the ING New York City Marathon Timex® Ironman® watch, a precision timing instrument designed exclusively for runners of the world's premier road race.

"In addition to providing cutting-edge performance benefits, Timex Ironman timepieces have become a badge of honor among the endurance community,” said Heberto Calves, vice president of marketing at Timex. “The ING New York City Marathon Timex Ironman watch is intended to help the global but exclusive group of athletes who have run the world's most prestigious marathon – past and present – to celebrate their extraordinary achievement.”

The Timex timepiece is an adaptation of the powerful Timex Ironman 150-Lap watch, with the official ING New York City Marathon logo engraved into its stainless steel top ring.

The timepiece boasts an array of innovative training features, including a 100-hour chronograph displaying laps and split times in large digits, 150-lap memory to effortlessly recall performance after the workout, and a target time feature to provide real-time feedback during a workout based on preset goals. True to the performance level that elite athletes have come to expect of Timex Ironman, the durable piece is water-resistant to 100 meters, and boasts a co-molded dura-strength resin strap to improve fit.

The watch will be available for purchase at New York Road Runners' online store (www.nyrr.org) and its New York City headquarters, as well as at Timex.com and the Timex booth at the ING New York City Marathon Health and Fitness Expo from October 29 to October 31, 2009, for $89.95.

In 2008, Timex Group USA, Inc. signed on as a sponsor of the ING New York City Marathon through 2011, as part of the company's ongoing initiative to increase the awareness for its state-of-the-art sports and fashion products.

As part of the partnership, the Timex brand will again be woven into NYRR's multi-faceted marathon advertising campaign via print, online and out-of-home media. Timex will also be the presenting sponsor of the week-long Media Center at Tavern on the Green – home to over 750 credentialed media during marathon week. As the official timing partner, Timex will also be identified at a number of high profile activation points on race day, including on all clocks throughout the course.

Timex's presence in the fitness world has been evident for years via its sponsorship of the Ironman Triathlon event series. With a wide array of wellness and training timepieces priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle in a cost-effective manner.

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About Timex Sports Watches:
Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex has become part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world.

New York Road Runners
New York Road Runners, founded in 1958, is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners. Our youth programs provide running to 50,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities. For more information visit www.nyrr.org.

The ING New York City Marathon
The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing nearly 105,000 applicants. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and more than 300 million worldwide television viewers. As any one of the nearly 788,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit www.ingnycmarathon.org.

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