TIMEX Unveils Heart Rate Monitor Collection - SNEWS

TIMEX Unveils Heart Rate Monitor Collection

Timex today unveiled the Timex® Ironman® Road Trainer™ digital heart rate monitor series, a line of advanced training products designed for endurance athletes and fitness enthusiasts worldwide.
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MIDDLEBURY, CT, October 28, 2008 – Timex, a leader in outdoor and sports performance timepieces, today unveiled the Timex® Ironman® Road Trainer™ digital heart rate monitor series, a line of advanced training products designed for endurance athletes and fitness enthusiasts worldwide.

“The Timex Ironman Road Trainer series of digital heart rate monitors utilize leading electronic design and watch styling to maximize consumer satisfaction," said Heberto Calves, Vice President of Marketing at Timex. “For decades, the Timex Ironman brand has provided innovative, durable training tools for the world's most dedicated athletes, and this series continues that tradition.”

The Timex Ironman Road Trainer collection possesses an array of vital fitness functions, including a 50-lap chrono with average heart rate per lap and a customizable training zone to complement five automatically set zones. It utilizes digital FM transmissions to eliminate signal cross-talk and to fight electronic interference.

The heart rate monitor is available in four styles, in both men's and women's sizes. In addition to the fitness functions above, the Timex Ironman Road Trainer collection also includes a useful range of features:

 time spent in target heart rate zone
 workout review with average/peak heart rate and calories burned
 automatic heart rate recovery with 1- or 2-minute duration
 countdown timer and daily alarm
 100M water-resistance rating for enhanced watch durability

The Timex Ironman Road Trainer digital heart rate monitor series will be available for purchase November 2008 at TimexIronman.com for $100, as well as in sporting goods stores and sports specialty retailers nationwide.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Timex, founded in 1854, has expanded to become Timex Group, with numerous brands and over 5,000 employees worldwide. One of the largest watch makers in the world, the Timex Group companies market global brands including Timex, Versace, Valentino, Salvatore Ferragamo, Guess, GC, Vincent Berard, Versus, TX, Marc Ecko, Nautica and Opex. Timex Group is privately held.

FOR MORE INFORMATION:
Catalyst
Danielle Bagdzinski
(212) 300-2417
Cell: (973)985-5437
Timex@catalystpublicrelations.com

Catalyst
Rob Bronfeld
(212)300-2411
Cell: (516)815-1874
Timex@catalystpublicrelations.com

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