TIMEX Launches Ironman® Downloadable HRM Collection

Timex today launched the Timex® Ironman® Race Trainer™ digital heart rate monitor series, for modern endurance athletes and fitness enthusiasts worldwide.
Author:
Updated:
Original:

MIDDLEBURY, CT, October 28, 2008 – Timex, a leader in outdoor and sports performance timepieces, today launched the Timex® Ironman® Race Trainer™ digital heart rate monitor series, a collection of technologically advanced training aids designed for modern endurance athletes and fitness enthusiasts worldwide.

The Timex Ironman Race Trainer series of digital heart rate monitors boasts two-way wireless data transfer via the Timex Data Xchanger USB device. A sleek polyurethane digital transmission chest sensor allows a user's body to sync with the HRM watch to yield precise fitness data over extended training periods. The Timex Ironman* Race Trainerâ„¢ digital heart rate monitor and the Timex Data Xchanger USB device, which utilize ANT+Sportâ„¢ wireless technology, work as a system to provide online training logs powered by TrainingPeaksâ„¢ software.

"The Timex® Ironman® Race Trainer™ digital heart rate monitor series is engineered for passionate athletes who seek the latest in modern training gear," said Heberto Calves, Vice President of Marketing at Timex. “The Timex Ironman brand continues its rich heritage of providing innovative training tools for the world's elite athletes."

The collection possesses an array of essential fitness functions, including a 10-workout memory and a five-segment variable-intensity interval timer. The Timex Data Xchanger USB device transmits zone and interval setup information among other workout and watch parameters.
The heart rate monitor is available in four watch styles, in both men's and women's sizes. It boasts a useful range of features, including:

 50-lap memory with average heart rate per lap
 chrono or interval workout review with average/peak heart rate, time spent in
 target heart rate zone, and calories burned
 automatic heart rate recovery with multiple pre-set durations
 100M water-resistance rating for enhanced watch durability

Timex Ironman Race Trainer digital heart rate monitor series will be available for purchase in November 2008 (full-size) and January 2009 (mid-size) at Timex.com for $150, as well as in sporting goods stores and sports specialty retailers nationwide. The Timex Data Xchanger USB device will be available for $100. The Timex Ironman Race Trainer Digital Heart Rate Monitor and Timex Data Xchanger USB are also available in a single kit for $220.

About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Timex, founded in 1854, has expanded to become Timex Group, with numerous brands and over 5,000 employees worldwide. One of the largest watch makers in the world, the Timex Group companies market global brands including Timex, Versace, Valentino, Salvatore Ferragamo, Guess, GC, Vincent Berard, Versus, TX, Marc Ecko, Nautica and Opex. Timex Group is privately held.

FOR MORE INFORMATION:

Catalyst
Danielle Bagdzinski
(212)300-2417
Cell:(973)985-5437
Timex@catalystpublicrelations.com

Catalyst
Rob Bronfeld
(212)300-2411
Cell: (516)815-1874
Timex@catalystpublicrelations.com

Related

TIMEX Unveils Heart Rate Monitor Collection

MIDDLEBURY, CT, October 28, 2008 – Timex, a leader in outdoor and sports performance timepieces, today unveiled the Timex® Ironman® Road Trainer™ digital heart rate monitor series, a line of advanced training products designed for endurance athletes and fitness enthusiasts ...read more

TIMEX Announces Launch of Race Trainer Pro Kit

Timex, a leader in outdoor and sports performance timepieces, has announced the launch of the Timex® Ironman® Race Trainer™ Pro Kit, an advanced digital heart rate system distinguished by its unique fit on the athlete's wrist. The watch's digital display rests comfortably on ...read more

TIMEX to Showcase Ironman Collections at OR Summer Market 2010

Timex, a leader in outdoor and sports performance timepieces, will showcase the Timex® Ironman® brand's newest precision instruments at Outdoor Retailer Summer Market 2010. The brand will showcase a wide variety of collections from its extensive portfolio, including: the ...read more

TIMEX Introduces Timex® Ironman* Wireless Fitness Tracker

TIMEX Introduces Timex® Ironman* Wireless Fitness Tracker Digital Transmitter and Watch System Calculates Calories, Distance, Steps and PaceMIDDLEBURY, CT, April 1, 2008 – Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex® Ironman* ...read more

TIMEX Brings GPS Training Down To Earth

Timex, a leader in outdoor and sports performance timepieces, today unveiled the Timex® Ironman® Global Trainer™ Bodylink® System, a GPS-enabled competitive training tool designed for passionate athletes worldwide. The all-in-one wrist device is Timex's latest innovation ...read more

TimexFitTracker.jpg

Timex Ironman Wireless Fitness Tracker

While advancements with electronics continue to race forward, pedometers, a.k.a. step counters or activity monitors, have made only short strides. Sure, they have been tweaked to include memory, radios or touch heart rate monitoring, but they basically remain little pods that ...read more

TIMEX Unveils Collections that Support Healthy Living

Timex, a leader in outdoor and sports performance timepieces, has added three collections to its expanding portfolio of fitness measurement timepieces. The Timex® Health Touch™ contact heart rate monitor, Timex® Health Tracker™, and Timex® Expedition® Trail Mate ...read more

Timex Ironman Speed + Distance System

Branded with Timex's popular Ironman licensee's name, the Speed + Distance System is for the exacting runner, cyclist, walker or anyone else moving who wants the answers to those always-debated, sometimes-burning questions: How fast and how far? Having tested systems in the past ...read more

TIMEX® Launches Retailer Training Initiative

SALT LAKE CITY, UT (Feb. 19, 2009) Timex, a leader in outdoor and sports performance timepieces, today announced a partnership with retail training network 3point5.com (http://www.3point5.com) that will enhance vendors' knowledge of the Timex® Ironman® and Timex® Expedition® ...read more