Primus Partners with The Shed Rental Service to Enter the Sharing Economy

The consumer goods rental service allows users to rent Primus cooking equipment in five curated kits for various outdoor cooking experiences
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LOUISVILLE, Colo. (May 27, 2020) — Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, has partnered with The Shed to provide outdoor enthusiasts the ability to rent camp cooking equipment in the Denver and Richmond, Va. metropolitan areas. Through the creative partnership, Primus will offer five different kits to The Shed’s users to rent for camping and outdoor cooking.

“With the sharing economy booming and more people looking for new ways to experience the outdoors, the decision to partner with The Shed was clear,” says Chris Clark, director of sales and marketing for Primus. “We want users that are interested in going camping or backpacking to have the opportunity to rent great cooking equipment. Our rental program provides users with access to the gear they need to get into the outdoors and The Shed is helping us to accomplish that with their full-service, customer-centric model.”

Kuchoma Lifestyle

Primus makes equipment suitable for different outdoor cooking experiences including car camping, backpacking, cooking a meal at a local park, or tailgating at a picnic area. Starting at $14 per day, the kits that Primus is offering through The Shed include a Camping Grill Kit, a Camping Stove Kit, a Backpacking Kit for Two, a Camp Furniture Kit, and a Camp Place Setting Kit to provide the critical pieces for a great outdoor meal. The Shed is the first rental marketplace that provides rental in all categories—from camping to carpet cleaners to tools—customers rent online and The Shed offers delivery or pick-up options including same day.

“Adding premium outdoor brands like Primus to our diverse inventory supports our mission to transform the rental experience with great brands across eight categories available for delivery or pick-up,” says Daniel Perrone, chief executive officer of The Shed. “We’re thrilled to have a comprehensive offering of Primus products that outdoor users of any level can appreciate.”

The rental economy continues to gain popularity in the retail landscape by offering consumers an alternative to the cost of ownership through a commitment-free and convenient use of consumer goods. Through the program with The Shed, Primus is able to reach the growing segment of the sharing economy with thoughtfully curated premium outdoor cooking kits.

“The assortment we’re offering through our rental program will allow people to rent everything they need—including the fuel—to cook a great meal in the outdoors and have it delivered directly to their door,” says Clark. “This concept is a way for us to enter an exciting and new channel for outdoor users and will allow us to provide added accessibility for entry to mid-level participants who don’t already own this type of gear.”

For more information on Primus, please direct media inquiries to Account Manager Eric Hockman at eric.hockman@rygr.us

About Primus

Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.

About The Shed

Based in Richmond, Va., The Shed is the first consumer goods rental platform where consumers can rent hundreds of items – from the expected to the unexpected – all from one place. The sharing economy is one of the fastest growing business sectors and is expected to reach $335 billion by 2025. The Shed plans to enter additional markets in 2020 as part of its mission to get the most out of the world’s stuff. For more information on The Shed, please visit www.ished.com.

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