Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is proud to unveil its stellar new apparel line for Fall/Winter 2017. This robust collection combines Sierra Designs’ forward-thinking design with the brand’s founding commitment to creating high quality, functional gear at prices everyone can afford. Of the 13 new pieces coming out this fall, 8 will retail for less than $100.
“This line really takes us back to our roots as a company,” says Stephen Barnes, Senior Director at Sierra Designs. “Sierra Designs was founded around the concept of quality gear that pushes ahead of the pack while remaining affordable, and this collection perfectly captures that spirit.”
The new line features 3 collections: Heritage, Insulated and Rainwear. Each group offers unique features and style that transitions from trail to town, with prices ranging from $29 to $169. Key pieces are highlighted below.
The new 60/40 Parka (pictured left) is the modern reimagining of the most iconic apparel piece in Sierra Designs’ history. This latest rendering includes double layer construction of the hood, shoulders, sleeves and body with an Era 60/40 shell (60% cotton, 40% nylon) + DWR finish. A Taffeta drip liner will protect you from the elements, along with a full zipper and snap storm flap. Two chest cargo pockets and two hand warmer pockets offer plenty of space for all your essentials, while the branded leather patch detail on the sleeve adds a stylish and nostalgic touch. MSRP: $109
The insulated line gives customers the option of going with Sierra Designs’ patented DriDown or synthetic down fills in both hoodie and jacket styles.
The Tuolumne Jacket (pictured right) is the lowest priced tech-based synthetic down jacket on the market at just $99. The Tuolumne features FireBall synthetic down with a 40D Shadow Rip polyester shell. A drop tail design offers extended coverage and warmth, while soft bound interior seams increase comfort on the go. This jacket also features interior kangaroo pockets, as well as two zippered hand pockets that can stow the garment.
The Whitney Hoodie offers style and warmth with 800 Fill DriDown insulation, along with an insulated yoke and zippered chest pocket. Like the Tuolumne, the Whitney Hoodie features two zippered hand pockets and an inside kangaroo pocket, and the hoodie stows into the zippered pocket. MSRP: $169. The Sierra Jacket offers all the insulation and features as the Whitney, without a hood. MSRP: $159
The Neah Bay Jacket (pictured left) is a modern update to the popular Hurricane Jacket, constructed of a unique new material that offers mechanical stretch so the jacket moves with you. The Neah Bay is highly breathable while remaining waterproof and lightweight, and offers a softer handfeel than traditional hard shells for superior comfort. Other key features include fully waterproof taped seams, two zippered front pockets, a drop tail design for extended coverage and an adjustable hood and cuffs to seal out the elements. MSRP: $89
Sierra Designs’ new collection will be available September 1, 2017. For more information, please contact firstname.lastname@example.org.
About Sierra Designs
Sierra Designs was born in 1965 with a pioneering spirit into the world of backpacking and camping. Today, our crew of outdoor enthusiasts and seasoned explorers are on a mission to fundamentally redefine how we venture in the backcountry. We create outdoor equipment and apparel driven by technology and fearless approaches to keep adventurers miles from anything ordinary. Find more information at www.sierradesigns.com.