Appalachian Gear Company Names Darby Communications Agency of Record

Agency to heighten awareness of innovative new All-Paca fabric perfect for the trail and beyond
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Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, proudly announces its partnership with fellow North Carolina-based business Darby Communications. Effective immediately, Darby Communications will be Appalachian Gear Company’s PR and Digital Marketing agency of record and will work continuously to spread awareness of their premium outdoor garments and accessories, as well as grow their social media and email marketing channels.

Appalachian Gear Company was founded in 2017 with a strong commitment to manufacturing all-natural, high quality performance fabrics right here in the United States. Their All-Paca shirts, fleece hoodies and beanies are crafted in North Carolina from 100% Alpaca fibers, without the use of synthetics. These patent-pending fabrics are lightweight, environmentally friendly and offer incredible breathability, moisture management and odor control, perfect for any active outdoor pursuit.

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“We are very excited to be working with Darby Communications,” says Appalachian Gear Company co-founder John Gage. “As our All-Paca products began to gain traction among expert users, we realized we needed the guidance of a company with a proven track record of dealing with innovation and emerging products, and Darby continually came up in our conversations throughout the industry. The Darby team instantly ‘got it,’ and we knew we were in the right place. With their help we will be able to continue to focus on what we do best: innovation with an eye toward sustainability and performance.”

“Appalachian Gear Company’s All-Paca collection is the first groundbreaking sustainable performance fabric to be introduced to the outdoor industry in decades,” says Darby Communications Vice President Angie Robinson. “We are proud to be their agency of record and will be instrumental in heightening the brand’s visibility and awareness of their innovative new performance clothing line, increasing their presence on social media and connecting the dots for strategic brand partnerships.”

To learn more about Appalachian Gear Company, visit appalachiangearcompany.com or contact Suzanne Hermann at suzanne@darbycommunications.com.

About Appalachian Gear Company


Appalachian Gear Company is an outdoor lifestyle company specializing in performance-based clothing and equipment manufactured in the United States. We combine 45 years in the textile industry with countless miles logged on trails across the country to introduce innovative and environmentally friendly products that provide performance and value. Our All-Paca garments are made from 100% Alpaca fiber and deliver unmatched breathability, comfort and performance with less impact on the environment than synthetics. We understand the importance of Getting Out and Staying Out, and believe time spent in the outdoors leads to a happier, healthier life.

Learn more at appalachiangearcompany.com.

About Darby Communications

An authority in public relations and digital marketing, Darby Communications is a boutique agency based in Asheville, NC, serving the outdoor, fitness and wellness industries through impactful content creation, media placement and digital media management. The firm’s clients include Astral, Aventura, Diamond Brand Gear, Ecōths, Feetures, Hyland’s, Industrial Revolution, Johnson Outdoors, LifeSaver, Nantahala-Pisgah Forest Partnership, RiverLink, Sierra Designs, Tailwind Nutrition, tenalach, and WildWater. For more information, visit darbycommunications.com

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