FitRankings, a universal fitness platform, partners with Darby Communications

Agency to share FitRanking’s commitment to redefining the virtual event experience
Publish date:
FitRankings-Logo (2)

FitRankings, the fitness industry’s first to market universal health platform, announces today its partnership with the innovative PR and digital marketing firm Darby Communications. As FitRankings’ PR agency of record, Darby Communications will amplify the brand’s mission to connect organizations and individuals to meaningful and engaging digital fitness experiences, increasing its media exposure across the active lifestyle and outdoor communities. Best known for connecting the world of fitness--any wearable, any app, any activity--under one platform, FitRankings delivers real-time community building with its partners and users.

Not all virtual challenges are created equal. Since 2015, FitRankings has worked with high profile brands, event producers, and national governing bodies to create unique virtual experiences that leverage the connected device landscape through its proprietary platform. With no upfront costs and the ability to launch fitness experiences and challenges as native content, FitRankings has partnered with some of the industry’s most iconic brands and organizations such as USA Triathlon, USA Cycling, Tough Mudder, Hoka One One, and Under Armour. They’ve also teamed up with Mizuno and Peachtree to host thousands of 10k runners via their online community. Additionally, in 2019 FitRankings partnered with USA Triathlon to create and deliver the first-ever virtual triathlon known to the sport.

The digital health and wellness landscape has exploded in popularity, with over 90% of adults in the U.S. possessing a health app or wearable. “We’re living in a world where individuals and organizations are becoming increasingly digital. FitRankings provides the turnkey technology needed for organizations, with health at their core, to connect with individuals and consumers in a meaningful way,” states FitRankings Founder and CEO Patrick Hitchins. “Darby Communications understands our unique value proposition and with their deep connections in the fitness and outdoor industries, they’ll help us expand our mission.”

“We are honored to be aligned with such a progressive and forward-thinking organization,” states agency founder Coral Darby. “With the isolation that many of us are feeling in today’s environment, there’s never been a more important time to build community. We’re thrilled to help Patrick and FitRankings bring more active people together.”

To learn more about FitRankings and its turnkey universal health platform, visit or contact

About FitRankings

Based in Austin, Texas, FitRankings is the fitness industry’s first to market universal health platform, connecting the world of fitness by unifying the fragmented wearable landscape--any wearable, any app, any activity--under one platform. FitRankings gives organizations the ability to leverage the world of connected health devices by providing turnkey technology, tools, and support to create meaningful digital fitness experiences and build scalable communities. FitRankings’ solutions give individuals the ability to connect their fitness data to causes, brands, and experiences they care about, inspiring activity and connecting it to action. Learn more about FitRankings at

About Darby Communications

Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients, working with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Feetures, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Nantahala Pisgah Forest Plan Partnership, Ombraz, Outdoor Economy Conference, Sierra Designs, Tarpestry, and Wildwater. Learn more at or follow on social @darbycomm.



Ignik Partners with Darby Communications

Ignik, maker of high quality, environmentally thoughtful heating products for the outdoors, is proud to announce its partnership with Darby Communications. The sustainability-focused startup is utilizing Darby Communications’ public relations expertise to launch its flagship more

Darby Communications, Status Forward Announce 2020 Stand Up Partners

Asheville, NC – January 16, 2020 – Darby Communications and Status Forward are proud to announce the recipients of their 2020 Stand Up Initiative. Launched by Darby Communications in 2016, the program has provided over 300 hours of pro bono services to select environmental more


Appalachian Gear Company Names Darby Communications Agency of Record

Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, proudly announces its partnership with fellow North Carolina-based business Darby Communications. Effective immediately, Darby Communications will be more

SU logos

Darby Communications & Status Forward Announce Socially-Driven 2021 Stand Up Initiative

Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits more

LifeSaver Appoints Darby Communications as Agency of Record

Colchester, UK - April 5, 2018  LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications will be more

Darby Communications Partners with Status Forward for Robust 2020 Stand Up Initiative Package

Darby Communications is proudly expanding its Stand Up Initiative in 2020 by partnering with local digital branding agency Status Forward. By joining forces, the two agencies will be able to offer a more robust pro bono package of services consisting of a six-month, 100-hour PR more

Stand Up Logo

Darby Communications is proud to announce selections for its 2019 Stand Up Initiative.

Asheville, NC – January 2, 2018 – Darby Communications, a boutique public relations firm specializing in the outdoor, fitness and wellness industries, is proud to announce selections for its 2019 Stand Up Initiative. Launched in 2017 with the goal of helping protect and preserve more

Primoprint Partners with Darby Communications

Charlotte, NC – January 7, 2020 – Primoprint, a leading design and print company, is proud to announce its partnership with Darby Communications. A female-owned and led business focused on empowering communities, Primoprint is utilizing Darby Communications’ expertise in public more

Meeting Their Match: BRANWYN Performance Innerwear Partners with Darby Communications

Portland, OR – Oct. 29, 2020 – BRANWYN, the groundbreaking sustainable performance innerwear brand made by women for women, is thrilled to announce its partnership with Darby Communications, a boutique PR & digital marketing agency out of Asheville, NC. As BRANWYN’s PR agency of more