FitRankings, the fitness industry’s first to market universal health platform, announces today its partnership with the innovative PR and digital marketing firm Darby Communications. As FitRankings’ PR agency of record, Darby Communications will amplify the brand’s mission to connect organizations and individuals to meaningful and engaging digital fitness experiences, increasing its media exposure across the active lifestyle and outdoor communities. Best known for connecting the world of fitness--any wearable, any app, any activity--under one platform, FitRankings delivers real-time community building with its partners and users.
Not all virtual challenges are created equal. Since 2015, FitRankings has worked with high profile brands, event producers, and national governing bodies to create unique virtual experiences that leverage the connected device landscape through its proprietary platform. With no upfront costs and the ability to launch fitness experiences and challenges as native content, FitRankings has partnered with some of the industry’s most iconic brands and organizations such as USA Triathlon, USA Cycling, Tough Mudder, Hoka One One, and Under Armour. They’ve also teamed up with Mizuno and Peachtree to host thousands of 10k runners via their online community. Additionally, in 2019 FitRankings partnered with USA Triathlon to create and deliver the first-ever virtual triathlon known to the sport.
The digital health and wellness landscape has exploded in popularity, with over 90% of adults in the U.S. possessing a health app or wearable. “We’re living in a world where individuals and organizations are becoming increasingly digital. FitRankings provides the turnkey technology needed for organizations, with health at their core, to connect with individuals and consumers in a meaningful way,” states FitRankings Founder and CEO Patrick Hitchins. “Darby Communications understands our unique value proposition and with their deep connections in the fitness and outdoor industries, they’ll help us expand our mission.”
“We are honored to be aligned with such a progressive and forward-thinking organization,” states agency founder Coral Darby. “With the isolation that many of us are feeling in today’s environment, there’s never been a more important time to build community. We’re thrilled to help Patrick and FitRankings bring more active people together.”
Based in Austin, Texas, FitRankings is the fitness industry’s first to market universal health platform, connecting the world of fitness by unifying the fragmented wearable landscape--any wearable, any app, any activity--under one platform. FitRankings gives organizations the ability to leverage the world of connected health devices by providing turnkey technology, tools, and support to create meaningful digital fitness experiences and build scalable communities. FitRankings’ solutions give individuals the ability to connect their fitness data to causes, brands, and experiences they care about, inspiring activity and connecting it to action. Learn more about FitRankings at fitrankings.com.
About Darby Communications
Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients, working with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Feetures, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Nantahala Pisgah Forest Plan Partnership, Ombraz, Outdoor Economy Conference, Sierra Designs, Tarpestry, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.