Julbo Announces OutsidePR as Public Relations Agency of Record - SNEWS

Julbo Announces OutsidePR as Public Relations Agency of Record

Author:
Publish date:

Williston, Vt. — June 10, 2019 — Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce its partnership with OutsidePR as the brand’s public relations agency of record.

Julbo has been a leader in high-performance eyewear technology since its inception in 1888. Founded by Jules Beaud, the brand is a family-owned fifth-generation company, now owned and run by brothers, Christophe and Mathieu Beaud. Since then, the brand has built its reputation by providing the most innovative and advanced photochromic lens technology on the market. Julbo stands behind the product through the brand’s lifetime warranty.

“As Julbo continues to see significant growth and expansion within the US, we needed a PR partner to support the brand as it targets new markets and customers within the endurance and outdoor space,” says David Crothers, CEO of Julbo USA. “The agency’s diverse experience in cycling, lifestyle and outdoor will help us communicate and educate our product and technology appropriately.”

OutsidePR will work to grow and support the communications strategy and efforts for Julbo. The agency will emphasize its efforts on technology education and storytelling as well as broadening Julbo’s audience and amplifying the brand in the outdoor performance space.

“Julbo offers world-class lens technology and expertise in the bike, mountaineering and snow categories, says OutsidePR President Gordon Wright. “Partnering with Julbo is such a natural fit for our agency and we look forward to developing new strategic partnerships and expanding their reach to new audiences.”

For more information about Julbo, please visit https://www.julbo.com.

Please direct Julbo media inquiries to Outside PR Senior Account Executive Kelsey McGrew at kelsey@outsidepr.com

###

About Julbo

Julbo was founded in 1888 in the Chamonix Valley of France by Jules Beaud, the originator of the first glacier glasses. Today, Julbo is a leading manufacturer of photochromic sunglasses and snow sports goggles. Julbo is now based in the Jura Mountains where they design, test, and manufacture a large portion of its eyewear. Julbo USA, Inc. is headquartered in Williston, Vt. For more information please visit https://www.julbo.com/en_us/ or call 800-651-0833

About OutsidePR

OutsidePR, located in Sausalito, California, is one of the leading boutique endurance and active lifestyle public relations agencies in the country. We serve multi-national, leading brands with results-driven communications strategies and specialize in publicity, media planning, crisis communications, and social media. For more information, please visit https://www.outsidepr.com

Related

JULBO ANNOUNCES EXCLUSIVE DIRTY KANZA EYEWEAR PARTNERSHIP

Williston, Vt. — April 19, 2019 — Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce its exclusive eyewear partnership with Garmin Dirty Kanza, produced by Life Time. “The Dirty Kanza is the ...read more

CamelBak Selects OutsidePR as Public Relations Agency of Record

PETALUMA, Calif. (May 7, 2019)– CamelBak, the global leader in award-winning personal hydration products, has named OutsidePR as its public relations agency of record. OutsidePR will manage CamelBak’s public relations and communications strategy in North America. “CamelBak has ...read more

One Eleven Watches Selects OutsidePR as Agency of Record

LAGUNA BEACH, Calif. (Nov. 6, 2018) – One Eleven, a leader in solar-powered timepieces, has partnered with OutsidePR to manage its public relations and communications strategy in North America. Launched in 2016 and rooted in a love for getting outside with purpose, One Eleven ...read more

Thousand Selects OutsidePR as Agency of Record

LOS ANGELES (March 30, 2020) -- Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy ...read more

Machines For Freedom Partners with OutsidePR as Agency of Record

SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel ...read more

Brompton Bicycle Selects OutsidePR as Agency of Record

NEW YORK (Oct. 1, 2020) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton's public relations and communications strategy in North ...read more

Julbo Expands Leadership Team; Welcomes Rick Randall As National Sales Manager

WILLISTON, Vt. (Feb. 18, 2020)– Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce Rick Randall as the company’s new national sales manager. Rick will work closely with the US and French sales and ...read more

DPS Names OutsidePR Agency of Record

Salt Lake City, Utah, (June 16, 2011) - Cutting-edge ski manufacturer DPS today announced OutsidePR as its agency of record. DPS, known for their high performance carbon fiber sandwich-construction skis, has retained the San Francisco-based agency to manage all public relations ...read more

OutsidePR Expands Account Team

Sausalito, Calif., August 14, 2019 – Bay Area-based public relations and sports marketing agency, OutsidePR, is pleased to announce the hiring of Michael Finn to its growing roster of communications specialists. As an Account Manager, Finn will contribute PR outreach and support ...read more