Julbo Announces OutsidePR as Public Relations Agency of Record

Author:
Publish date:
Updated on

Williston, Vt. — June 10, 2019 — Julbo Eyewear, the premium French eyewear brand, with its US headquarters located in Vermont’s Green Mountains, is excited to announce its partnership with OutsidePR as the brand’s public relations agency of record.

Julbo has been a leader in high-performance eyewear technology since its inception in 1888. Founded by Jules Beaud, the brand is a family-owned fifth-generation company, now owned and run by brothers, Christophe and Mathieu Beaud. Since then, the brand has built its reputation by providing the most innovative and advanced photochromic lens technology on the market. Julbo stands behind the product through the brand’s lifetime warranty.

“As Julbo continues to see significant growth and expansion within the US, we needed a PR partner to support the brand as it targets new markets and customers within the endurance and outdoor space,” says David Crothers, CEO of Julbo USA. “The agency’s diverse experience in cycling, lifestyle and outdoor will help us communicate and educate our product and technology appropriately.”

OutsidePR will work to grow and support the communications strategy and efforts for Julbo. The agency will emphasize its efforts on technology education and storytelling as well as broadening Julbo’s audience and amplifying the brand in the outdoor performance space.

“Julbo offers world-class lens technology and expertise in the bike, mountaineering and snow categories, says OutsidePR President Gordon Wright. “Partnering with Julbo is such a natural fit for our agency and we look forward to developing new strategic partnerships and expanding their reach to new audiences.”

For more information about Julbo, please visit https://www.julbo.com.

Please direct Julbo media inquiries to Outside PR Senior Account Executive Kelsey McGrew at kelsey@outsidepr.com

###

About Julbo

Julbo was founded in 1888 in the Chamonix Valley of France by Jules Beaud, the originator of the first glacier glasses. Today, Julbo is a leading manufacturer of photochromic sunglasses and snow sports goggles. Julbo is now based in the Jura Mountains where they design, test, and manufacture a large portion of its eyewear. Julbo USA, Inc. is headquartered in Williston, Vt. For more information please visit https://www.julbo.com/en_us/ or call 800-651-0833

About OutsidePR

OutsidePR, located in Sausalito, California, is one of the leading boutique endurance and active lifestyle public relations agencies in the country. We serve multi-national, leading brands with results-driven communications strategies and specialize in publicity, media planning, crisis communications, and social media. For more information, please visit https://www.outsidepr.com

Related