LAGUNA BEACH, Calif. (Nov. 6, 2018) – One Eleven, a global leader in solar-powered timepieces, has partnered with OutsidePR to manage its public relations and communications strategy in North America.
Launched in 2016 and rooted in a love for getting outside with purpose, One Eleven timepieces function with a high-quality, solar panel face that continually charges the watch battery in both natural and artificial light for up to 10 years. The solar-powered movement of every One Eleven watch eliminates the need to continuously replace a watch battery, which reduces toxic waste that goes back into the planet.
“Our mission at One Eleven is rooted in bringing style, premium quality and a commitment to sustainability in everything we make and do,” said Ben Classen, director of brand strategy for One Eleven. “OutsidePR’s vast expertise in the active lifestyle and fashion markets will allow us to tell our product and brand stories to a wide range of individuals as we look toward another year of growth in 2019.”
Driven by sustainability, every One Eleven watch is crafted using reclaimed materials and minimal-waste manufacturing and production processes. The brand’s new signature watch, the SWII, is constructed of 85 percent reclaimed materials including recycled plastic water bottles and castor bean oil waste. One Eleven is also a partner of 1% for the Planet, the global network of businesses, nonprofits and individuals working together for a healthy global ecosystem.
“One Eleven presents a captivating brand story of innovation, eco-friendly style and inspiring individuals to get outside and enjoy nature,” said Gordon Wright, OutsidePR’s president and founder. “We live and share One Eleven’s passion for sustainably minded adventure and we are eager to reach new One Eleven fans through our strategic partnership.”
Please direct One Eleven media inquiries to PR Account Director Massimo Alpian at firstname.lastname@example.org.
About One Eleven
Launched in 2016, the heart of every One Eleven timepiece starts with a high-quality, solar-powered movement that continually charges in both natural and artificial light. Eliminating the need to continuously replace watch batteries, One Eleven reduces the toxic waste that goes back into our planet. One Eleven watches are crafted using reclaimed materials and minimal-waste manufacturing, packaging, and production processes. Each product is designed to travel light and often, and is crafted by a team of individuals that see nature as an endless source of inspiration. It was this simple idea that led to the creation of One Eleven, a product for like-minded individuals to come together and share their love of adventure. For more information about One Eleven, visit 111watches.com.