Sam Coffey
Strafe Drives Fabric Innovation with Recon, Delivers Style and Function in 2018/19 Collection
ASPEN, Colo.- January 25, 2018 Strafe Outerwear, a technical apparel brand motivated by living life in the mountains, debuts its 2018/19 line at the Outdoor Retailer Snow Show in Denver, January 25-28. Featuring Recon, a proprietary, new waterproof/breathable stretch fabric, ...read more
Salomon Adds Drew Peterson to Mountain Collective Athlete Team
OGDEN, Utah - January 17, 2018 Today, Salomon announces the addition of Drew Petersen to the roster of elite athletes comprising the Mountain Collective, the brand’s freeski and outdoor sports team. Petersen is a professional skier and outdoor adventurer living in Salt Lake ...read more
Heli Selects rygr to Support Communications and Marketing Initiatives
NEW YORK, NY, December 12, 2017 Heli, an innovative adventure travel booking platform specializing in Helicopter skiing and watersport adventures, has named rygr, an integrated marketing firm, its agency of record. “We are thrilled to partner with rygr to communicate the Heli ...read more
Salomon S/LAB SHIFT MNC Binding Launches New Generation of Backcountry Skiing Capability
ANNECY, France- December 8, 2017 Seven years in the making, in close collaboration with some of the best freeskiers on the planet, Salomon unveils the S/LAB SHIFT MNC binding for the 2018/2019 season. The S/LAB SHIFT binding ushers in a new generation of backcountry skiing ...read more
Jessie Diggins Salomon TV Episode to Premiere at Yellowstone Ski Festival Presented by Salomon
OGDEN, Utah-November 20, 2017 Jessie Diggins, one of the United States’ top nordic skiers heading into the 2018 Winter Olympic Games, will be the star of the show at the Yellowstone Ski Festival this month. On November 24 in West Yellowstone, Montana, Salomon will host the world ...read more
Strafe and Powder Productions Partner to Unveil Second Season of Iconic Lifts Film Series
Stories of world’s most storied chairlifts are told in second season of the series ASPEN, Colo. (October 31, 2017) Strafe, a technical outerwear brand inspired by living life in the mountains, has partnered with Powder Productions to showcase the world’s most storied chairlifts ...read more
Mountain Hub Launches Interactive Tracking Playback in 3D Flyover
PARK CITY, Utah (Oct. 25, 2017) Mountain Hub, a community-fueled information-sharing platform for the outdoors, elevates outdoor adventure tracking and sharing with its new 3D Flyover feature. 3D Flyover allows users to interact with their own and other’s outings in the richest ...read more
Mountain Hub Unveils ‘Data for Good’ Initiative to Power Advocacy, Research and Citizen Science in the Outdoors
PARK CITY, Utah (Oct. 10, 2017) Contact: Sam Coffey sam.coffey@rygr.us 970-924-0704 ext. 144 Mountain Hub, a community-fueled information-sharing platform for the outdoors, unveils Data For Good, an initiative that enables the Mountain Hub community to affect positive change ...read more
Strafe Outerwear Debuts Fall 2017 Collection Featuring Polartec and eVent
Aspen, COLO. - September 12, 2017 Strafe Outerwear, a technical outerwear brand motivated by living life in the mountains, announces the availability of its 2017/18 apparel line dedicated to skiers and riders who push the limits in alpine pursuits. The collection draws ...read more
Mountain Hub Offers Crowd-sourced Information Platform for Outdoor Adventure
PARK CITY, Utah (July 31, 2017) Mountain Hub, a rapidly growing, community-fueled platform for the outdoors, today releases the next generation of its mobile and desktop app. The update for iOS and Android will improve Mountain Hub’s functionality by adding features including ...read more
Salomon Delivers Versatility in All-Mountain Frontside Collection for 2017-18
ANNECY, France (Jan. 23, 2017) — In an effort to help skiers take full advantage of everything the mountain has to offer, Salomon, a company with more than six decades of alpine ski equipment development experience, has created a collection of versatile, high-performance products ...read more
Arcade Belt Co. Partners With Hectic Ltd To Bring Fresh Take on Belts to Europe
OLYMPIC VALLEY, Calif. (January 10, 2017) — On the tailwind of a strong year in North America, Arcade Belt Co., maker of stylish, durable and innovative belts, has entered a partnership with European distributor Hectic Ltd. Sales in the United Kingdom began in December and will ...read more
Salomon Unveils New Adventure Touring Product Line
S/LAB X Alp Boots, skis and apparel developed in collaboration with top Salomon athletes ANNECY, France (January 3, 2017) — When the products in Salomon’s new adventure ski touring range reach retailers in the fall of 2017, they will already have been tested and validated in some ...read more
Strafe Ambassador Thayne Rich Wins Breakout Performance at 17th Annual Powder Awards
BRECKENRIDGE, Colorado (December 9, 2016) – Strafe Outerwear ambassador Thayne Rich accepted the “Breakout Performer” honor for his part in Level 1 Productions’ film, Pleasure, at the POWDER Awards on Thursday, December 8. Rich is a first-time winner at the POWDER Awards, the ...read more
Skateboard Pro Tom Asta joins the Faces of Arcade Team
OLYMPIC VALLEY, Calif. (November 10, 2016) — Arcade Belt Co., maker of durable and highly functional belts that are built with athletes in mind, is excited to announce the addition of Tom Asta to its roster of brand ambassadors. Asta, a contender on the Street League ...read more
Strafe and Powder Tell Stories of World’s Most Iconic Chairlifts in New Film Series
ASPEN, Colo. (November 9, 2016) — In collaboration with Powder Productions, Strafe, a technical outerwear brand inspired by living life in the mountains, showcases the world’s most treasured chairlifts in its four-part Iconic Lifts series, which launches online today. “This ...read more
Arcade Belt Co. Backs Climate Change Action with White Friday Initiative
OLYMPIC VALLEY, Calif. (November 3, 2016) — This season, holiday shoppers can help fight for action on climate change policy when they shop for stylish, durable and highly functional belts from Arcade Belt Co. During its third annual White Friday promotion, Nov. 25-28, Arcade ...read more
Strafe Appoints rygr Public Relations Agency of Record
ASPEN, Colo. (June 28, 2016) — Strafe, a technical apparel brand inspired by the pursuit of mountain adventure , partners with integrated marketing agency rygr to lead the brand’s public relations initiatives. “Strafe is growing at a tremendous rate right now,” says Pete Gaston, ...read more
Arcade Belt Co. Partners with rygr for Public Relations, Marketing Support
OLYMPIC VALLEY, Calif. (June 20, 2016) — Arcade Belt Co., maker of stylish, durable and highly functional belts, appoints rygr, an integrated marketing agency, to manage its public relations and consult on marketing strategy in the United States. “As Arcade continues to grow, we ...read more
Vibram FiveFingers Celebrates 10 Years, Sponsors Boston Cotopaxi Questival Event
May 19, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is sponsoring the Cotopaxi Questival Adventure Race – Boston, to celebrate its10th anniversary. “We are ...read more
World-class Athletes and Guides Help Avatech Build a Global Mountain Safety Network
Avatech, an outdoor technology company focused on developing a breakthrough mountain safety platform, announces a cast of backcountry experts as ambassadors for the 2015-16 ski season. The Avatech ambassador roster comprises seven leading professional backcountry athletes and ...read more
Avatech Expands Crowdsourced Snow Safety Platform in France with Key Partnerships
PARK CITY, Utah (October 1, 2015) – Avatech, a technology company developing the first global, crowdsourced platform for mountain safety information, will partner with two key French snow safety organizations for the 2015/16 winter season. The national association for snow and ...read more
Ironclad Partners with Vibram® to Debut Innovative Industrial Gloves at National Safety Conference
September 25, 2015 (CONCORD, Mass.) – Vibram®, the worldwide leader in high-performance rubber soles for footwear, creator of FiveFingers® and other premium outdoor products, in partnership with Ironclad Performance Wear®, announces the launch of the Ironclad Industrial Impact ...read more
Veteran Guide and Educator Lel Tone Joins Heli-Ski US As Educational Director
Heli-ski guide and snow safety expert to oversee content for educational programs PARK CITY, Utah (July 20, 2015) — Heli-Ski US (HSUS), a Utah nonprofit corporation whose members represent the best helicopter skiing operators in the United States, names prolific heli-ski guide ...read more
Vibram Announces New Hires To Support Continued Growth
June 23, 2015 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles, FiveFingers® and premium golf discs, is pleased to announce two new hires on its sales and marketing team to support the brand’s continued growth. Michael O’Brien and Lindsay Chapman, both ...read more
Avatech Expands Product and Marketing Teams, Opens New European and U.S. Facilities
PARK CITY, Utah (June 5, 2015) – New facilities on two continents and a number of key hires mark an active June for Avatech, a technology company developing the first global, crowd-sourced platform for mountain safety information. In addition to its new Park City headquarters, ...read more
Vibram CEO Antonio Dus Resigns, Marco Bramani Steps In
CONCORD, Mass.—April 28, 2015, Vibram®, the world's leading high-performance soling brand, today announced that CEO Antonio Dus has resigned. Vibram president and chairman of the board Marco Bramani, the grandson of founder Vitale Bramani, will take over as interim CEO. “The ...read more
Opedix Unveils New CORE-Tec 2.0 Shorts for Enhanced Core Stability
VAIL, Colorado (March 26, 2015) — Opedix, maker of kinetic health gear for performance, recovery and rehabilitation announces the introduction of the CORE-Tec 2.0 Short as the latest addition to their line of kinetic health gear. Following the launch of the DUAL-Tec 2.0 and ...read more
AvaTech Earns Best of What’s New 2014 Award by Popular Science
-SP1 and AvaNet awarded for breakthrough technology and data platform- November 12, 2014 (Park City, UT):AvaTech, a new technology company focused on developing breakthrough, proactive snow safety solutions earned the Best of What’s New 2014 award by Popular Science for its SP1 ...read more
AvaTech Announces Strategic Partners for Fall 2014 Launch
AvaTech, a new technology company focused on developing breakthrough, proactive snow safety solutions, announces the American Institute for Avalanche Research and Education (AIARE), Forest Service National Avalanche Center, Heli-Ski U.S. Association and Matchstick Productions ...read more