Arcade Belt Co. Partners With Hectic Ltd To Bring Fresh Take on Belts to Europe


OLYMPIC VALLEY, Calif. (January 10, 2017) — On the tailwind of a strong year in North America, Arcade Belt Co., maker of stylish, durable and innovative belts, has entered a partnership with European distributor Hectic Ltd. Sales in the United Kingdom began in December and will expand into Germany, France, Norway and Sweden in 2017.

“We’re looking forward to bringing the Arcade formula to Europe,” states Tristan Queen, co-founder of Arcade. “Hectic has created a great platform for establishing emerging brands into the European Union (EU), and presents Arcade an opportunity to tap into a deep level of expertise and knowledge of the European market.”

Since its 2010 launch, Arcade has built an enthusiastic fan base among active lifestyle consumers and action sports athletes in North America, carving out space at the top of a belt category that traditionally underperformed at specialty retail.

To complement sales in the EU, Arcade will build a family of collaborators and ambassadors to help tell the brand story. The Faces of Arcade ambassador roster currently includes X-Games Gold Medalist and snowboarder of the year Bode Merrill, professional skateboarder and Street League finalist Tom Asta and freeski pioneer Chris Benchetler

Founded by Peter Caldwell and Myles Hutchins in 2009, Hectic Ltd specializes in establishing distribution for emerging brands in Europe. Current partner brands include Stance, Raen, Poler, Firewire, and Deus.

About Arcade Belt Co.: Arcade continues to reinvent and lead the belt category with innovative design and a fresh take on a tired old product. Arcade focuses on better materials and smarter design to create the ultimate go anywhere, do anything, always comfortable belt.


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