Heli Selects rygr to Support Communications and Marketing Initiatives

For Immediate Release
Publish date:

NEW YORK, NY, December 12, 2017 

Heli Logo

Heli, an innovative adventure travel booking platform specializing in Helicopter skiing and watersport adventures, has named rygr, an integrated marketing firm, its agency of record.

“We are thrilled to partner with rygr to communicate the Heli story and bolster the recent momentum the brand has seen,” says Andy Culp, founder and CEO of Heli. “The team at rygr is comprised of authentic representatives within the outdoor and ski industries, which aligns perfectly with the Heli team and our brand ethos. We are confident in their ability to extend our marketing efforts and help us reach new customers.”

Heli was founded by two friends with a deep level of experience in e-commerce and sales strategy, matched with a passion for backcountry skiing and adventure. Co-founders Culp and Brock Strasbourger previously worked in emerging markets trading for the Royal Bank of Scotland and Barclays Capital, respectively. Culp is a former sales team member for Canadian Mountain Holidays (CMH), the world’s largest heli-skiing and heli-hiking operator. Strasbourger is the vice president of digital media at OTG Management, a hospitality company that offers technology, culinary and retail experiences in airport terminals.

Since its 2015 founding, Heli has created one of the most integrated adventure travel mediums available to consumers and operators.

“Heli delivers a best-in-class e-commerce solution to its operator partners and a beautiful, intuitive interface for adventure travelers looking to book their next vacation,” says Brian Holcombe, principal at rygr. “Heli elevates the discovery process for its customers and adds value with detailed backend analytics and direct marketing tools for operators. The emergence of digital booking platforms is not a recent phenomenon, but Heli’s unique offering to consumers and outfitters is a significant move forward for the adventure travel segment.”

rygr is an integrated marketing agency for passion brands, which partners with leading active lifestyle companies to orchestrate omni-channel product and brand campaigns. Based in Carbondale, Colorado, rygr partners with market-leading companies and upstart brands to execute 360-degree campaigns that create buzz and drive demand in today’s fragmented media environment.

About Heli: A company built by adventurers, for adventurers, Heli connects the adventure community with the best operators in the world to facilitate world-class travel to backcountry ski, kite and surf destinations. https://heli.life/home

About rygr: rygr (pronounced rig-or) is a new media agency for today’s new media world. We partner with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between paid, earned and owned media. rygr is a Backbone Group company. www.rygr.us

Contact: Sam Coffey


970-924-0704 ext. 144


Sam Coffey 


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