Ian Anderson

(MONTEREY, Calif.) April 16, 2016—When it comes to racing mountain bikes, with or without some help from an electric motor, Christoph Sauser proved once again he’s one of the fastest riders in the world. Racing against over 100 riders in the inaugural Haibike eMTB Race powered by ...read more

(Carbondale, Colo.) Backbone Media, LLC, the country’s leading active lifestyle public relations and media agency, is pleased to announce the addition of Page Kelley as associate media director. Kelley joins Backbone from her previous position as senior media planner at Mindshare ...read more

(Vail, Colo.) As with all things in life, change is inevitable. Such is the case with the Vail Valley Foundation’s extremely popular Mountain Games. A new era for the event has begun as the Vail Valley Foundation and GoPro have agreed to a long-term partnership, placing GoPro as ...read more

January 21, 2013 (Salt Lake City, Utah)–Camp4 Collective, LLC, a premier active lifestyle media production agency, is acquiring Forge Motion Pictures, Inc., an award-winning film production company. "We are excited and honored to bring on Anson Fogel, founder of Forge Motion ...read more

For over 10 years the Teva Mountain Games, a project of the Vail Valley Foundation, has hosted some of the most progressive outdoor sports competitions in the world, from downriver stand up paddling races, to mountain bike freeride trials, to World Cup climbing competitions. This ...read more

(Lawrence, Mass.) National Geographic has nominated Polartec Challenge Grant recipients Jon Turk and Erik Boomer as 2012 "Adventurers of the Year” for completing the first circumnavigation of Ellesmere Island. In all, National Geographic recognized 10 teams and individuals for ...read more

Gregory, the industry leader in backpacks and adventure travel gear, announces the addition of several new pack series. The spring 2012 line includes an All Mountain series perfect for overnight trips, as well as an addition to the JetStream pack series extending this line of ...read more

(Vail, Colo.) - 2011 marks the 10-year anniversary of the Teva Mountain Games (TMG). What began as a regional, grassroots whitewater competition has transformed into the largest adventure sports festival in the country and serves as the unofficial kickoff to summer in the ...read more

(Vail, Colo.) – The tenth anniversary of the Teva Mountain Games (TMG) in Vail, June 2-5, is going to the dogs, literally. TMG, the nation’s largest mountain sports, art and lifestyle festival, is pleased to announce the Eukanuba Rocky Dog Trail Run presented by Ruff Wear – an ...read more

VAIL, Colorado–The Vail Valley Foundation announced today that registration is now open for the 10th installment of the Teva Mountain Games to be held June 2-5, 2011 in Vail, Colorado. The Games are the nation’s largest celebration of adventure sports, art, music and the mountain ...read more

(Goleta, Calif.) – To complement its new freeride shoes, the Links and the Pinner, Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK), is pleased to introduce its first freeride mountain bike team, as well as its inaugural sponsorship of the Kokanee Crankworx ...read more

Backbone Media continues to add to its fast-growing public relations team by welcoming Elinor Fish as its newest account manager. Prior to joining Backbone, Elinor worked as the managing editor at Trail Runner magazine. “Bringing Elinor to Backbone is a real coup for us,” ...read more

(Goleta, Calif.) – In the fall of 2011, Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK), will introduce its first bike shoe - the Links. Designed in collaboration with professional mountain biker Jeff Lenosky, the Links is a purpose-built freeride shoe loaded ...read more

(Lawrence, Mass.) – Polartec®, the leading worldwide manufacturer of performance fabrics, announces its support of the 2010 Audi Birds of Prey World Cup at Beaver Creek, December 3-5. In its first year sponsoring the international ski race, Polartec is part of the official World ...read more

(Saratoga Springs, NY) Catlike, the Spanish manufacturer of cutting edge cycling helmets, has entered into an exclusive distribution agreement with Serotta Sport. Starting this July, two Catlike helmet models, which fully comply with US helmet safety standards, will be available ...read more

(Saratoga Springs, NY) Serotta, the manufacturer of high performance bicycles for over 38 years, is now building its custom products in record time. With a new management team and a focus on operational efficiency, Serotta is delivering hand-crafted bicycle frames and forks, ...read more

(Goleta, Calif) – Teva®, (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) the iconic adventure brand founded by a grand canyon river guide, is pleased to announce its partnership with the U.S. Men's and Women's National Whitewater Raft Teams. Teva will be the title ...read more

Looking for the perfect summer getaway? Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) is giving away the experience of a lifetime at the ninth annual Teva Mountain Games, June 3–6, in Vail, Colo. The Teva House sweepstakes, featuring roundtrip tickets to ...read more

Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) congratulates its long-time athlete Rush Sturges on his first place win in Germany at the 13th Annual Rosenheim Kayaking Film Festival for his new movie “Dream Result.” The Rosenheim festival is the largest ...read more

Over the past year, the running industry and the national news media have been abuzz debating the merits of barefoot running and minimalist shoes. Newton Running, a pioneer in the ‘natural running revolution' hopes to shed some light on the debate with a national series of free ...read more

The 19th annual Polartec® Challenge Grant recipients have been announced. A total of $20,000 will be awarded to four separate expeditions in 2010: a climbing attempt in Pakistan, a 10,000-kilometer bike ride along the Silk Route, a quest for endless skiing and the continuation ...read more

January 15, 2010 (Lawrence, Mass. & Seoul, Korea) – Polartec, LLC, the world's premier manufacturer of performance fabrics, has entered into an exclusive global distribution agreement with Finetex EnE, Inc., a leading manufacturer of filtration materials, to bring to market a ...read more

Lawrence, Mass. / Greensboro, N.C.) – Polartec, LLC and Unifi, Inc. (NYSE: UFI) announce a new partnership introducing performance fabrics made with REPREVE 100. REPREVE 100 is made from 100 percent post-consumer waste (clear plastic water bottles). Polartec and Unifi have been ...read more

(Goleta, Calif.)– Leading outdoor footwear brand, Teva®(a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has retained Backbone Media to manage its public relations. Backbone will support Teva’s media communications, product placement, branded content and social media ...read more

SOLE, the manufacturer of premium footbeds, socks and sandals, announces its partnership with ReCORK America™, a US-based wine cork recycling program sponsored by Amorim of Portugal, the world’s largest producer of natural cork. SOLE will use a blend of recycled cork wine bottle ...read more

For almost twenty years, the International Polartec® Challenge Grant has supported expeditions and adventures to every corner of the Earth. Applications for the $10,000 grant are now available for 2010 expeditions. “Since 1991, Polartec has assisted over 100 expeditions around ...read more

This fall SOLE, the manufacturer of premium footbeds, socks and sandals, launches an innovative new technology to help its retail partners efficiently maintain product inventory and maximize sales. SOLE's new Radio Frequency Identification (RFID) system will track inventory in ...read more

For years, firefighters, EMS, utility workers and members of the armed forces have endured flame resistant apparel that is bulky, uncomfortable and even dangerous as performance deteriorates over time. This summer, Polartec® offers a new solution with the introduction of a total ...read more

Polartec, LLC, the developer, manufacturer and marketer of Polartec® performance fabrics, announces the creation of a new athlete advisory board. The diverse, international group of world-class climbers, skiers, alpinists, cyclists, adventure racers and multi-sport athletes will ...read more

SOLE, the maker of performance footbeds, socks and sandals, received an honorable mention in I.D. Magazine's 2009 Annual Design Review in the 'Consumer Products' category. I.D. Magazine selected the SOLE Sport Flips for this award based on the product's comfort, fit and ...read more

Polartec, LLC, the developer, manufacturer and marketer of Polartec® performance fabrics, announces the North American APEX Design Award winners for 2009. This prestigious award goes to the best-of-the-best Polartec® based garments that will be available to consumers in fall ...read more

After seven years of relying upon an internal sales team, last year SOLE hired a network of regional sales agencies to represent its product line of premier orthopedic footbeds, socks and sandals in North America. In the six months since adding the new sales force, SOLE has ...read more

Newton Running, the revolutionary Boulder, Colorado running shoe company, announces that it will make significant donations in 2009 to fight both prostate cancer and global poverty. This year, Newton will donate one percent of its gross profits to Athletes for a Cure, a program ...read more

Two years ago, SOLE, the maker of premier orthopedic footbeds, socks and sandals, teamed up with renowned mountaineer Ed Viesturs to create an innovative cause-marketing program in support of Big City Mountaineers. Today, SOLE and Viesturs are pleased to announce their program ...read more

Newton Running announces the appointment of Stephen Gartside as the company's president. Gartside will run the day-to-day global operations of Newton Running and work closely with Newton's founders, Danny Abshire and Jerry Lee.“Newton Running is poised for explosive success and ...read more

The North Face®, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Polartec®, the creators of the highest performance textiles available, announce the launch of their ‘Eco Champion' program. The ...read more

Polartec, LLC, the manufacturer of Polartec® performance fabrics, and Kenyon Consumer Products, LLC, recently inked a deal to offer a new line of fabric care products. Polartec® POWER CARE™, is a complete line of fabric treatments formulated specifically for Polartec® ...read more

The annual Polartec® Challenge Grant award recipients have been announced. A total of $14,000 will be granted to three separate expeditions in 2009: a climbing and cultural expedition to Namibia, a trip to Everest to focus attention on the impact of climate change on Sherpa ...read more