January 15, 2010 (Lawrence, Mass. & Seoul, Korea) â€“ Polartec, LLC, the world's premier manufacturer of performance fabrics, has entered into an exclusive global distribution agreement with Finetex EnE, Inc., a leading manufacturer of filtration materials, to bring to market a revolutionary collection of highly water resistant and highly breathable soft shell fabrics under the PolartecÂ® Power ShieldÂ® Pro brand name.
â€œThis is a partnership that will forever change the landscape of technical outerwear,â€ states Polartec executive vice president of sales and marketing, Jon Adelman. â€œFinetex's expertise in filtration membranes and Polartec's development partnerships with the best clothing brands in the world has enabled us to create the ultimate soft shell fabrics that offer a rare combination of high water resistance (5000mm) and measurable air permeability (2CFM or 8 l/m2/second).â€
Finetex has developed a unique microporous membrane technology, which combined with Polartec's lamination expertise, results in a fabric package that is highly wind and water resistant, yet allows a two-way air exchange for rapid moisture vapor transfer.
â€œWe're thrilled to extend our partnership with Polartec, LLC which is recognized and trusted by consumers worldwide as a brand of quality and performance,â€ notes JC Park, president and CEO of Finetex. â€œOur technology will have a huge impact on the comfort and performance consumers can expect in the field.â€
Donald Cho, EVP and chief marketing officer, Finetex, stated, â€œPolartec is well known for successful product launches with new fabrics that forever changed the way we dress for the outdoors. Polartec Power Shield Pro with Finetex technology is a game changer with unlimited potential. Our collaboration enables Polartec not only to expand their product line, the fabric is the most innovative introduction into this category the market has ever seen.â€
For more information contact Ian Anderson at Backbone Media firstname.lastname@example.org or 970-963-4873.
About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of PolartecÂ® performance fabrics. PolartecÂ® products range from lightweight wicking base layers to insulation to extreme weather protection and are utilized by the best clothing brands in the world. In addition, PolartecÂ® fabrics are used extensively by all branches of the United States military including the Army, Navy, Marine Corps, Air Force, and Special Operations Forces.
About Finetex EnE, Inc.
Finetex EnE, Inc. is the result of a merger between Finetex Technology Global LTD and EnE Systems now based in Seoul Korea. The company focuses on energy efficient technology for mid to large-scale HVAC systems, solar energy installations, and the production of nano-scale fibers and non-woven structures that can be manufactured on a mass scale.