The North Face Kishtwar Jacket Awarded Gear of the Year

Polartec Power Shield Pro leads breathable, water resistant softshell technology
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The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Polartec, LLC, the developer, manufacturer and marketer of Polartec performance fabrics today announce The North Face Kishtwar Jacket was awarded “Gear of the Year” by Outside magazine. The Kishtwar is crafted of ground-breaking Polartec Power Shield Pro, which delivers the best combination of weather protection and breathability ever offered in a single fabric.

"The Kishtwar just might be the ultimate soft shell. It's made with a brand-new fabric from Polartec that somehow manages to be impressively breathable but also remarkably tough, windproof, and water-resistant,'" said Sam Moulton, Buyer's Guide Editor at Outside magazine. "Add it all up and you've got a versatile soft shell for everything from backcountry skiing to cool-weather hiking."

The holy grail of softshell jackets, the Kishtwar Jacket is designed for highly aerobic endeavors in foul weather. Polartec Power Shield Pro allows a high rate of air permeability that significantly improves moisture transport compared to softshells that do not allow airflow, while offering superior water resistance. The hydrophobic, microporous, polyurethane membrane stops water from penetrating while still allowing airflow. The Kishtwar features high abrasion resistance, four-way stretch and non-restrictive fit.

“The Kishtwar is a revolutionary solution to adventurers who, until now, often had to choose between breathability and protection,” said Philip Hamilton, Vice President of Product for The North Face. “Working closely with longtime partner Polartec, we were able to create a solution. We are honored the Kishtwar stood out during Outside's intensive testing process.”

“Serious outdoor athletes and guides have been asking for a fabric like Polartec Power Shield Pro for years,” said Nate Simmons, Global Director of Marketing for Polartec. “Recent breakthroughs in membrane technology have finally made this combination of water resistance and air permeability possible. The North Face created an all-business jacket with the Kishtwar that will answer the needs of the most demanding users.”

Outside magazine's Buyer's Guide features the latest and greatest of outdoor product and gear, as the ultimate guide for outdoor enthusiasts. Outside's testing team looked at more than 50 of the best new jackets, and put a dozen through the paces on a wide variety of conditions, activity and terrain, including a mountain climb in Iceland, a trek to Mount Everest Base Camp in Nepal, and an adventure race in Patagonia.

The North Face Kishtwar Jacket was also awarded “Gear of the Year” by National Geographic Adventure. http://on.natgeo.com/9ellZK

For more than 40 years The North Face athlete team has defined the limits of what is humanly possible, and continually works with The North Face Research Design and Development teams, creating innovative designs that push new technologies and inspire cutting-edge products.

Watch the Kishtwar in action – video: http://tnfvideo.com/video/kishtwar-jacket/
For more information on Polartec, visit www.polartec.com
For more information on The North Face, check out www.thenorthface.com
Visit Outside magazine at www.outsideonline.com

About The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

About Polartec, LLC
Polartec, LLC is the developer, manufacturer and marketer of Polartec performance fabrics. Polartec products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best clothing brands in the world. In addition, Polartec fabrics are used extensively by all branches of the United States military including the Army, Navy, Marine Corps, Air Force, and Special Operations Forces.



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