Polartec, LLC has selected Allon Cohne as its new North American Marketing Manager. Cohne will oversee the domestic marketing and communications for the PolartecÂ® brand.
Cohne comes to PolartecÂ® from Kirkwood Mountain Resort in Lake Tahoe, California where he was Director of Marketing and Sales and he helped to re-brand Kirkwood as a ski destination with the â€œRare Earthâ€ campaign. Cohne's marketing efforts were highlighted in 2007 when Kirkwood graced the cover of SKI Magazine's Resort Guide, a first for the resort. Prior to Kirkwood, Cohne spent five years as Brand Marketing Manager at Beaver Creek, Colorado. During his tenure, skier visits grew annually by six to eight percent.
Nate Simmons, Director of Marketing for PolartecÂ®, states, â€œAllon delivers directly relevant brand management experience with a track record of success. He will play a pivotal role in upcoming product launches and cooperative marketing support for Polartec's customers, the best clothing brands in the world.â€
Cohne and his wife Christine, both die-hard Red Sox fans, are excited about moving to the Boston area with their one-year-old son James.
"Polartec makes amazing fabrics, and is an icon in the outdoor industry," notes Cohne. "I've known this brand my entire life and I'm thrilled to be a part of it."
About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of PolartecÂ® performance fabrics. PolartecÂ® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best clothing brands in the world. In addition, PolartecÂ® fabrics are used extensively by all branches of the United States military including the Army, Navy, Marine Corps, Air Force, and Special Operations Forces. For more information, visit www.polartec.com