Polartec, LLC Names Simmons of Backbone Media to Manage Brand

Polartec, LLC has selected Nate Simmons of Carbondale, Colorado-based Backbone Media, as its new Director of Marketing.
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Polartec, LLC has selected Nate Simmons of Carbondale, Colorado-based Backbone Media, as its new Director of Marketing. Simmons will continue as a partner at Backbone Media and the agency will dedicate additional resources to manage the marketing and communications for the Polartec® and Polarfleece® family of brands.

Jon Adelman, Executive Vice President of Sales and Marketing for Polartec, states, “Nate has worked with our brand and our management team for many years and is the best suited candidate for the position. He knows our products and our customers intimately and will play an important role in driving our brands forward.”

Simmons will oversee the strategic marketing and branding plan for Polartec while Ian Anderson of Backbone Media will take over the day-to-day public relations and product placement functions. Greg Williams at Backbone will continue to manage the media planning for Polartec.

“We are deeply honored to have the opportunity to increase our role and influence on such a globally recognized, premium brand. Polartec has excellent growth opportunities in the coming years. We will have a number of new launches at both the trade and consumer levels that will underscore the innovation and quality we deliver to the global textile market,” comments Simmons.

About Polartec LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers to insulation to extreme weather protection and are utilized by the best clothing brands in the world. In addition, Polartec® fabrics are used extensively by all branches of the United States military including the Army, Navy, Marine Corps, Air Force, and Special Operations Forces. For more information, visit www.polartec.com.

About Backbone Media LLC
Backbone Media is a full-service public relations, media planning and marketing consulting agency based in Carbondale, Colorado. The firm specializes in the active lifestyle markets of snowsports, outdoor, hunting, fly fishing and “green” technology. For more information visit www.backbonemedia.net.

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