Stellar Transmedia Appoints Backbone To Manage Public Relations

Stellar Transmedia, LLC, a comprehensive multi-media company specializing in the outdoor industry, has retained Backbone Media to direct its public relations outreach.
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November 14, 2006 (Boulder, Colo.) –Stellar Transmedia, LLC (Stellar), a comprehensive multi-media company specializing in the outdoor industry, has retained Backbone Media to direct its public relations outreach. Backbone Media will help generate exposure for Stellar's wide variety of publishing, interactive and business-to-business services.

“Stellar offers a unique combination of original content and cutting-edge technology to the outdoor industry,” states Philip Drake, president and co-founder of Stellar. “We've got a cadre of exciting new projects planned and we're enthusiastic that Backbone Media's strong background in the outdoor industry will help Stellar build upon its success to offer more clients our unique services.”

Stellar is a multi-media company covering the lifestyle of action sports, active travel and the environment, unifying common cultural threads under one umbrella to service both public and corporate clients. Stellar's destination website, Stellarmag.com launched in June 2005, using proprietary technology to combine outdoor and action sport news with original content, personal publishing and a social networking community.

In January 2006, Stellar worked with Mammut to publish a coffee table book about a Colorado to Alaska ski adventure entitled THE POWDER ROAD, coupled with an award-winning webumentary. On the heels of that success, Stellar partnered with Patagonia on BEND TO BAJA: A Biofuel Powered Surfing and Climbing Road Trip (November 2006, Stellar Transmedia, $29.95). In the book, author and photographer Jeff Johnson documents the journey of a crew of world-renowned surfers and Patagonia ambassadors on a three-month West Coast road trip in a bio-diesel truck. Stellar also launched the website BendtoBaja.com to compliment the book with editorial, art and photo excerpts from the trip.

Stellar's business-to-business division provides a complete range of services for companies in the outdoor industry including co-branded sites, co-branded content, technology licensing/private label opportunities and design services. Stellar will launch its integrated public and private online hub for the outdoor industry, OutYo.com, in early 2007.


For more information on Stellar Transmedia, contact Philip Drake at (720) 308-6999, email philip@stellartransmedia.com or visit stellartransmedia.com.

About Backbone Media:
Backbone Media is a full service media buying and public relations firm. For more information, visit backbonemedia.net.

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