Spyder Active Sports Inc., the world’s leading skiwear and mountain-based apparel brand, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Spyder will partner with Backbone to oversee media communications, social media and promotion of current and future products.
Laura Wisner, Spyder Senior Marketing Manager, comments, “Backbone is an ideal fit for Spyder as they have intuitive understanding of the snow sports market coupled with strong mainstream reach. We look forward to utilizing their experience and talents during this Olympic season and beyond.”
Spyder has a number of Winter 2009 and Olympic PR initiatives in which Backbone Media will publicize, including the reformulation of Spyder’s Olympic-bound race suit system, the Jamaica Ski Team sponsorship, and product technology news.
"Spyder is an all-time, iconic brand that offers terrific product, innovation, and style," said Backbone’s Penn Newhard. "We are excited to integrate with their dynamic team and work toward common goals in the upcoming year."
About Spyder Active Sports, Inc
Spyder revolutionized ski apparel in 1978 with a padded slalom sweater designed "for racing, by racers." Spyder products continue to dominate the race circuit and are the choice of the US Alpine and Canadian Alpine World Cup Ski Teams. Renown for integration of high-tech fabrication, function and fashion, Spyder is the world’s leading skiwear and mountain-based apparel brand. Based in Boulder, Colorado, Spyder products are distributed in over 50 countries worldwide.
In 2008 Spyder acquired Cloudveil Mountain Works, credited as starting the modern day soft shell revolution. Cloudveil draws inspiration from its home-base of Jackson, Wyoming, building innovative and functional apparel for the outdoor, snowsports, fly fishing and casual apparel markets. For more information, visit www.spyder.com and www.cloudveil.com