Orage Appoints Backbone Media To Manage Public Relations Efforts - SNEWS

Orage Appoints Backbone Media To Manage Public Relations Efforts

Orage, known for their ski apparel innovation through style, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts.
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(Burlington, Vt.) Orage, known for their ski apparel innovation through style, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Orage will partner with Backbone to oversee media communications and promotion of its current and future product lines.

Mike Nick, Non Trad Marketing and PR Manager of Orage comments “Bringing Backbone on board to spearhead our PR efforts will allow us to achieve our goals of further educating consumers about Orage. We are excited to utilize Backbone's fresh perspective and creative ideas in managing our media relations.”

Founded in Quebec, Canada fifteen years ago and successfully branching into the US in 1999, Orage offers one of the industries most innovative outerwear collections. Orage's brand is defined by their dedication to innovative styles that utilize original fabrics and product designs. Rounding out this season's offerings Orange unveils its 07-08 LIFESTYLE collection. A casual line up that allows skiers to remain rooted in the sport that drives them year round.

Backbone Media's founder Penn Newhard adds, “Orage's progressive designs and stylish innovation appeal to a broad range of core skiers and we will help them expand their brand message and move into wider markets.”

Orage is committed to pushing the limits of design and materials by creating unique, functional apparel that expresses the passion and dedication of what it means to be a skier. Orage's distinctive features and attention to detail are visible in their blends of alternative fabrics. With the function and fashion driving their designs Orage incorporates materials such as water repellant stretch twills, soybean fiber and the trademarked Pique Cocona.

With a passion for innovative design, unsurpassed quality, and a stable of world-class athletes and events, Orage has been re-defining the lifestyle of ski since 1989. www.orageski.com

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