Mavis Fitzgerald
SmartWool Celebrates 100K Facebook Fans and Launches First Ever Crowd-Sourced Van Tour
July 15, 2013 (Steamboat Springs, Colo.) – On July 8, 2013, SmartWool surpassed a 100,000 Facebook fans on the ubiquitous social-networking site. In response – and less than 10 days later – SmartWool is launching the first ever, 100% crowd-sourced van tour on July 17. “After ...read more
MIPS AB Appoints Backbone Media to Handle Communications
May 2, 2012 (Stockholm, SWE) – MIPS AB, a leader in helmet safety technology, has hired Backbone Media to manage its public relations and communications. Backbone Media, an agency specializing in the active lifestyle marketplace, will handle media communications and promotion ...read more
SmartWool Extends Partnership with USSA
The U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding, has extended its partnership with ski sock manufacturer SmartWool, for an additional eight years, as its official sock provider. As a part of the partnership ...read more
SmartWool Breaks Trail with its Spring 2012 Collection
Hit the trail this spring with the new SmartWool Trail Collection, a technical apparel line engineered specifically for life on the trail, no matter where it may be. The Smartwool Trail Collection features smart trail-worthy details in fit and function while maximizing the ...read more
SmartWool Promotes Amy Beck to Vice President of U.S. Sales
In an effort to support its growing U.S. business while continuing to provide the unsurpassed customer service in the outdoor industry, SmartWool LLC recently announced the internal promotion of Amy Beck to vice president of sales for the U.S. market. Beck will oversee all facets ...read more
SmartWool Advocacy Fund Recipients 2011
SmartWool advocacy was born out of our commitment to give back to communities in which our customers and employees live work and play. The SmartWool Advocacy Fund allows the SmartWool team to bring this commitment to life by supporting organizations that ensure future generations ...read more
SmartWool® Adds Smarts to its 2011 Spring Performance Sock Line
As the original pioneers of Merino wool in the outdoor industry, Smartwool continues to pair their mastery of Merino fibers with innovative designs. The 2011 Performance sock collection is the newest testament to that revolutionary combination. Taking cues from the latest ...read more
SmartWool Appoints Backbone Media To Manage Public Relations
April 14, 2009 (Steamboat Springs, Colo), SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. SmartWool will partner with ...read more
Veramonte Winery Announces Everest Award Winners
Proving an ideal fit with the outdoor community, Veramonte Winery was a the premier sponsor of the Everest Awards at the Teva Mountain Games. Dubbed the “Oscars†of the outdoors, the Everest Awards are given to top athletes who excel in their sports. For the second ...read more