POC USA Appoints Backbone Media To Manage Public Relations Efforts

POC, known for its innovation and commitment to helmets and body armor protection for extreme sports, such as free skiing, racing, BMX and DH mountain biking has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts.
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May 12, 2008 (Portsmouth, N.H.) - POC, known for its innovation and commitment to helmets and body armor protection for extreme sports, such as free skiing, racing, BMX and DH mountain biking has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts.Backbone will oversee media communications and promotion of its current and future product lines.

"As we continue to grow, bringing Backbone on board to spearhead our PR efforts allows us to achieve our goal of further educating consumers about POC and expand our visibility," says Jarka Duba, CEO of POC USA. "We are excited to utilize Backbone's fresh perspective and creative ideas in managing our media relations."

Founded in Saltsjöbaden, Sweden 4 years ago and successfully branching into the US in 2006, POC offers premium helmets and body armor products. POC's core product line consists of helmets and back protection, while also incorporating other products, such as goggles, gloves, and apparel.

Backbone Media's Penn Newhard adds, "We are thrilled to represent such a strong brand and creative product line. It will be exciting to help POC expand its customer base."

POC is committed to pushing the limits of innovation and performance. Its mission is to save lives and reduce the risks of other types of injury that athletes may face. In the ‘08-‘09 season, POC will introduce its new Bug Series, developed to meet the demands of contemporary free skiers that are stretching the limits.

POC is also proud to have a team of top tier athletes testing and acting as ambassadors for their product line. The team includes Olympic gold medalist, Julia Mancuso, X-Games Super Pipe gold medalist, Tanner Hall, X-Games 13 BMX gold medalist and 2007 AST Dew Tour overall winner for BMX Park, Daniel Dhers, and X-Games Half Pipe gold medalist, Jon Olsson.

Check out the technology behind POC: http://www.youtube.com/watch?v=XUcjCG7C2bM

With a passion for new design, unsurpassed quality, and a staple of world-class athletes and events, POC has redefined the world of ski protective gear. For more information on POC, visit www.pocski.com

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