Kara Armano

Media Contact: Kara Armano, Backbone [email protected](970) 963-4873 ext. 119 DAYTONA BEACH, Fla. (March 6th, 2017) – Costa Sunglasses, manufacturer of polarized sunglasses for all fishing pursuits, announces the release of a new lens for 2017. The Sunrise ...read more

Contact: Kara Armano, Backbone Media Email: [email protected] 970.963.4873 ext 119 DAYTONA BEACH, Fla. (January 4, 2017) -- Costa Sunglasses, manufacturer of polarized sunglasses for all fishing pursuits, announces the release of five new sunglasses to its Core ...read more

BAINBRIDGE ISLAND, Wash. (November 29, 2016) – Far Bank Enterprises is pleased to announce it has added Daniel Carrier to its sales team as the Eastern Territory Sales Manager. Carrier comes to Far Bank from the outdoor industry with sales experience at Superfeet, Timberland, ...read more

Contact:Kara Armano, Backbone [email protected] ext. 119 Bryn [email protected] ext. 123 DAYTONA BEACH, Fla. (October 31, 2016) – Costa del Mar, the leader in polarized sunglasses, today announces Backbone Media as its ...read more

DENVER (July 11, 2016) – Well-respected fly fishing and outdoor brand Fishpond continues to break barriers in design and function with its 2017 product introductions. Debuting July 13-15 at the International Fly Tackle Dealer show in Orlando at booth 433, Fishpond will bring its ...read more

BAINBRIDGE ISLAND, Wash. (March 23, 2016) – Sage, the industry-leading fly fishing brand, has promoted long-time marketing team member David Lantz to lead Sage’s marketing efforts as the brand’s marketing manager. “David has a keen understanding the Sage brand and extensive ...read more

CRESTED BUTTE, Colo. (March 14, 2016) – Eleven Experience and Salomon are partnering to offer both seasoned and aspiring trail runners an exclusive opportunity to run with world-class athletes and coaches in a world-class destination. Hosted at Eleven’s luxurious Scarp Ridge ...read more

CRESTED BUTTE, Colo. (February 29, 2016) – Eleven Experience, the world’s foremost provider of once-in-a-lifetime experiences, has teamed up with Backbone Media to target active lifestyle markets. Eleven owns and operates eight luxury properties across the globe including five ...read more

Bainbridge Island, Wash. (February 3, 2016) – Sage Manufacturing, the industry leading fly rod and reel manufacturer, and line, leader, tippet manufacturer, RIO Products, continued partnership with non-profit Casting for Recovery (CfR) and had an another amazing year in 2015. ...read more

Denver (November 17, 2015) – For fly fishing brand fishpond, helping save and protect watersheds is just as important as making great gear for anglers. The brand has been a long-time supporter of non-profit Save the Colorado, and this year they have donated over $3,700 for the ...read more

DENVER (October 6, 2015) – This summer, Fishpond, maker of fly fishing and outdoor adventure gear, partnered with footwear brand Chaco to raise money for Western Rivers Conservancy (WRC). A portion of the proceeds from the sales of two styles of limited edition fishpond-Chaco ...read more

DENVER (August 26, 2015) –Fishpond, pioneer in designing fly fishing and outdoor adventure packs, vests, gear bags, luggage, accessories, and more is proud to announce its recently earned certification as a B Corporation. This prestigious designation is a voluntary effort ...read more

BAINBRIDGE ISLAND, Wash. (May 20, 2015) – Sage Manufacturing, the industry leader in fly rods, reels, apparel, and accessories, bolsters its marketing team with the appointment of Catie Webster to the role of brand manager. Webster joins Sage from boutique backpack maker Mystery ...read more

ROCKFORD, Mich. (March 31, 2015) – Born on the water, adventure footwear brand Chaco partners with a variety of conservation organizations, outfitters, and brands to celebrate rivers in April. Chaco, the official footwear sponsor of O.A.R.S. outdoor adventure guides, is ...read more

Rockford, Mich. (January 13, 2015) – In what has become an annual tradition, Chaco named its sales agency of the year at its recent sales meeting with the donning of the official gecko green jacket in a nod to golf’s ultimate award at The Masters. Chaco selected Outdoor Sports ...read more

Rockford, Mich. (December 22, 2014) – Since 2013, Chaco has partnered with the American Camp Association (ACA) to enable young campers to explore the outdoors and reinforce the commitment to a lifetime of adventure. As part of its official sponsorship, Chaco made a $46,945 ...read more

Bainbridge Island, Wash. (October 21, 2014) – Redington, maker of performance fly rods, reels, waders, apparel and accessories, is pleased to announce the hire of Josh Prestin as Redington Brand Manager. An industry veteran, Prestin comes to Redington from Cabela’s where he was ...read more

Denver, Colo. (July 29, 2014) – Fishpond, Inc., creators of high quality fly-fishing and outdoor travel gear and accessories, add Crosby Beane to its respected sales team. Beane joins fishpond after a position as the sales manager with Pure Fishing, Hardy North America. Prior to ...read more

Rockford, Mich. (June 24, 2014) – Chaco,the market leader inperformance sandals, continues to evolve its product mix to include more closed-toe shoes for both water and trail, as well as expand its collection of premium leather and casual lifestyle sandals. For Spring 2015, Chaco ...read more

May 22, 2014 (Bainbridge Island, Wash.) – Redington, maker of performance fly rods, reels, waders, apparel, and accessories, is excited to announce its partnership with the 2014 GoPro Mountain Games as the official fly fishing sponsor of the event. Held annually in Vail, ...read more

May 20, 2014 (Bainbridge Island, Wash.) – Redington, maker of performance fly rods, reels, waders, apparel and accessories, is pleased to welcome four members to Team Redington. The diverse group of athlete-anglers combine a passion for fly fishing with adventurous outdoor ...read more

May 1, 2014 (Idaho Falls, Idaho) – RIO Products, industry-leading manufacturer of fly lines, leaders, and tippet material, continues to advance its popular trout series with the new Indicator II fly line. Designed to cast heavy indicator rigs with ease, the Indicator II has an ...read more

April 30, 2014 (Rockford, Mich.) –To commemorate its 25th anniversary and engage with consumers in a fun and memorable way, Chaco is hitting the road for a summer-long, nationwide journey dubbed the ‘Fit For Adventure’ Tour. Beginning in May and finishing in September, a ...read more

April 22, 2014 (Denver, Colo.) – Fishpond, Inc., creators of high quality fly-fishing and outdoor travel gear and accessories, adds Ben Hunting and Dave Gellatly, two seasoned sales reps, to its team to further expand the brand’s reach in strategic locations. “We pride ourselves ...read more

April 10, 2014 (Bainbridge Island, Wash.) – Last month Redington launched the redesign of its website – a key source of information for both veteran and beginner anglers, connecting them to the adventure and lifestyle surrounding the sport. The new site also debuts Redington’s ...read more

March 31, 2014 (Rockford, Mich.) Chaco, which launched its iconic sport sandals 25 years ago this month, is once again pioneering outdoor footwear designs with the unveiling of its Barefoot Z sandal. The new Barefoot Z is the lightest minimalist sport sandal ever created. “We ...read more

March 25, 2014 (Rockford, Mich.) – In April 1989, in a small town in the mountains of Colorado, a whitewater rafting guide who was fed up with his soggy sneakers began selling his homemade sport sandals to some of his clients and fellow guides. Twenty-five years later, Chaco ...read more

March 20, 2014 – Fishpond, Inc., creators of high quality fly fishing soft goods and outdoor accessories, is excited to announce the creation of its new brand ambassadors team. Twelve diverse team members from around the country will help expand the brand’s reach, create content ...read more

February 11, 2014 (Bainbridge Island, WA) – Far Bank Enterprises, a leader in the fly fishing industry, is pleased to announce that it has hired Tag Kleiner as its new Vice President of Marketing for Sage, Redington, and RIO Products. Kleiner joins Far Bank after 10 years as ...read more

January 16, 2013 (Rockford, Mich.) – Integrating social media into day-to-day business is more crucial than ever. So together Chaco and SmartWool will host Hashtag Happy Hour, bringing together the industry’s community managers, manufacturers, and retailers to mingle and discuss ...read more

January 15, 2014 (Rockford, Mich.) –For Fall 2014, Chaco continues its progression into a true four-season footwear brand with a diverse collection of light hiking boots, mountain lifestyle sneakers, and heritage-inspired Classic Z sandals. All new products feature Chaco’s ...read more

January 8, 2014 (Rockford, Mich.) – Outdoor and lifestyle footwear brand Chaco is pleased to welcome Josh Weichhand into the new role of product marketing associate. Weichhand will manage product marketing initiatives and strengthen the overall marketing team. Weichhand comes to ...read more

January 6, 2013 (Rockford, Mich.) – In the world of golf, the green jacket is a time-honored tradition and one of the sport’s most prized trophies. Just as greats like Jack Nicklaus, Arnold Palmer, and Tiger Woods have proudly worn the green jacket, so did the Sullivan - Bishop ...read more

December 18, 2013 (Bainbridge Island, WA) – Far Bank Enterprises, leader in the fly- fishing industry, appoints outdoor industry veteran Scott Forristall as Vice President of U.S. sales for Sage, Redington, and RIO Products. Forristall brings extensive leadership experience after ...read more

November 27, 2013 (Denver, Colo.) – Fishpond, inc., creators of high quality fly fishing and outdoor travel gear and accessories, reveals a new website to foster a stronger connection to its customers. Fly fishing enthusiasts and anyone with a passion for the outdoors will enjoy ...read more

November 21, 2013 (Rockford, Mich.) – Outdoor footwear brand Chaco has appointed Backbone Media to handle its public relations. Chaco has chosen, Backbone for its deep outdoor industry roots – the company is headquartered in Colorado and currently represents more than 50 brands ...read more

July 22, 2013 (Denver, Colo.) – Fishpond, creators of high quality fly-fishing and outdoor travel gear and accessories, is thrilled to acquire Nomad Nets and bring its founder and designer Kevin Best on board. Nomad Nets are made from a carbon fiber and fiberglass composite ...read more

July 8, 2013 (Bainbridge Island, Wash.) – Redington believes anglers should be comfortable even in the worst weather, so it partnered with Cocona© to create fabric to keep anglers warm and dry. This technology will be available in three new wader styles, a wading jacket and a ...read more

July 8, 2013 (Bainbridge Island, Wash.) – Redington understands that women are built differently than men, and for that matter, not all women’s body types are alike. With the new Siren Wader and Siren Wading Boot, Redington introduces updated fits and styles for more comfortable ...read more

July 8, 2013 (Bainbridge Island, Wash.) – Who ever said fly fishing wading boots had to look ugly? Next spring Redington will introduce a new line of wading boots that combine form and function. The new Redington wading boots include three options for men, one for women and one ...read more

July 8, 2013 (Bainbridge Island, Wash.) – After great success with the Sonic-Pro collection of waders, next spring Redington will offer three new premium waders with a host of technologies and features to make long days on the water more enjoyable. Redington’s Super Dry wader ...read more