Chaco Plans Cross-Country Brand Experience Tour - SNEWS

Chaco Plans Cross-Country Brand Experience Tour

Author:
Updated:
Original:

April 30, 2014 (Rockford, Mich.) –To commemorate its 25th anniversary and engage with consumers in a fun and memorable way, Chaco is hitting the road for a summer-long, nationwide journey dubbed the ‘Fit For Adventure’ Tour. Beginning in May and finishing in September, a specially designed Chaco truck and trailer will make stops at seven major music festivals and whitewater events, three Southeastern Conference (SEC) football games, and over 20 key retailers across the country.

“The Tour is an opportunity to thank our fans, and meet a few new ones, face to face,” notes Chaco marketing manager Colin Butts. “Event attendees will have lots of fun opportunities to interact with the brand at our mobile station, from selecting customized webbing wrist wraps, to taking and printing photo booth pictures, to entering a daily footwear giveaway. One lucky person will even win our grand prize giveaway—a $5,000 credit to use towards a trip of a lifetime.”

For attendees less familiar with the footwear brand, Chaco will offer product try-on stations and professional fitting sessions for its most popular styles. During the 4-month tour, Chaco will donate $2.00 for every pair tried on to the Big City Mountaineers organization, which serves urban youth through wilderness mentoring expeditions.

The Fit For Adventure Tour kicks off at the Houston Free Press Summer Festival music event. The Tour then continues on to the Wakarusa Music Festival in Ozark, AR, the Telluride Bluegrass Festival in Telluride, CO, the Stars & Stripes River Festival in Oklahoma City, OK, the Bunbury Music Festival in Cincinnati, OH, the Forecastle Festival in Louisville, KY and then the FloydFest in Floyd, VA.

The Tour will then head to SEC territory for some college football tailgate action. Auburn, AL is the first stop for tailgating at the Auburn vs. Arkansas game. The crew will then travel to Columbia, SC for the South Carolina vs. Georgia matchup and then will hold the last tailgate at the Alabama vs. Florida game in Tuscaloosa, AL.

To cap off the Tour, Chaco will return to its roots on the river and join the Nantahala Outdoor Center Guest Appreciation Festival in Fontana Dam, NC from September 26-28.

Information about the Tour, including live-streaming tweets, photos, and blog posts, can be found at www.chacos.com/US/en/25Anniversary.

About Chaco:

Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.

Chaco is a part of Wolverine Worldwide's Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, Cushe, and Patagonia Footwear.

###

A1_Chaco render 23b
Chaco_fitforadventure tourdates_v3

Related

Chaco Wraps Up 2014 Fit For Adventure Tour and Sees Impressive Engagement

Rockford, Mich. (November 4, 2014) – This summer, Chaco hit the road to celebrate its 25th anniversary and connect with fans on a four-month, cross-country road trip dubbed the “Fit for Adventure Tour.” Eight music festivals, three college football games, two whitewater events, ...read more

A of rafters enjoy off river activites on the Rogue River, OR

Chaco Partners with Conservationists, Outfitters, and Brands to Celebrate Rivers in April

ROCKFORD, Mich. (March 31, 2015) – Born on the water, adventure footwear brand Chaco partners with a variety of conservation organizations, outfitters, and brands to celebrate rivers in April. Chaco, the official footwear sponsor of O.A.R.S. outdoor adventure guides, is ...read more

Screen Shot 2014-03-25 at 8.49.55 AM

Chaco Celebrates 25th Anniversary with its Friends

March 25, 2014 (Rockford, Mich.) – In April 1989, in a small town in the mountains of Colorado, a whitewater rafting guide who was fed up with his soggy sneakers began selling his homemade sport sandals to some of his clients and fellow guides. Twenty-five years later, Chaco ...read more

ChacoSalesAgencyOfTheYear2014

Chaco Names Agency of the Year for 2014

Rockford, Mich. (January 13, 2015) – In what has become an annual tradition, Chaco named its sales agency of the year at its recent sales meeting with the donning of the official gecko green jacket in a nod to golf’s ultimate award at The Masters. Chaco selected Outdoor Sports ...read more

3748CHA Outdoor Mag Ad FNL-LO

ENO Hosts Chaco for the Penultimate Stop of Chaco’s Fit for Adventure Tour

Two brands known for their synergy join forces to host an evening of hammock and sandal fun Eagles Nest Outfitters (ENO), the industry leading parachute hammock company, and Chaco, the market leader in performance sandals, continue to evolve their brand friendship by partying ...read more

HPW-U-041810 104

Chaco's Spring 2015 Collection Exhibits the Indelible Marks of Chaco

Rockford, Mich. (June 24, 2014) – Chaco,the market leader inperformance sandals, continues to evolve its product mix to include more closed-toe shoes for both water and trail, as well as expand its collection of premium leather and casual lifestyle sandals. For Spring 2015, Chaco ...read more

GreenJkt_PearlFrog Image2

Sullivan-Bishop Named Agency of the Year for Chaco

January 6, 2013 (Rockford, Mich.) – In the world of golf, the green jacket is a time-honored tradition and one of the sport’s most prized trophies. Just as greats like Jack Nicklaus, Arnold Palmer, and Tiger Woods have proudly worn the green jacket, so did the Sullivan - Bishop ...read more

JoshWeichhand

Chaco Bolsters Marketing Team with New Hire

January 8, 2014 (Rockford, Mich.) – Outdoor and lifestyle footwear brand Chaco is pleased to welcome Josh Weichhand into the new role of product marketing associate. Weichhand will manage product marketing initiatives and strengthen the overall marketing team. Weichhand comes to ...read more

Todd Gordon Promoted to VP Sales at Chaco

Rockford, Mich. (April 7, 2015) – Chaco has once again experienced record year over year sales growth, thanks in large part to director of sales Todd Gordon. In recognition of this success, Todd has been promoted to vice president of sales for the brand. In this role, Todd will ...read more