Chaco Footwear Partners with Backbone Media for Public Relations


November 21, 2013 (Rockford, Mich.) – Outdoor footwear brand Chaco has appointed Backbone Media to handle its public relations. Chaco has chosen, Backbone for its deep outdoor industry roots – the company is headquartered in Colorado and currently represents more than 50 brands in the outdoor and lifestyle marketplace.

“Next year is Chaco’s 25th anniversary and we’ve got a lot to celebrate,” saidColin Butts, marketing manager at Chaco. “We’re excited to team up with an agency that has the experience and enthusiasm to help us continue our company’s growth while remaining true to our brand heritage and ‘Chaconians’ – our loyal customers.”

Chaco has an impressive history of building premium footwear for the outdoor-minded. What started as performance sandals made for river guides has evolved into multiple styles of sandals, shoes, and boots. All Chaco footwear features the LUVSEAT™, a uniquely contoured footbed platform that comfortably aligns and supports your entire foot and body. Additionally, the brand recently launched MyChacos, a one-of-a-kind "Made in the USA" custom sandal program that reinforces the brand’s ability to stand apart from the crowd in the outdoor space.

According to Backbone’s director of public relations, Ian Anderson, “Chaco has all the elements of a great PR partner for us –an authentic brand story paired with innovative, premium products. Many of us at Backbone have spent time living and working on the river, and our passion for the brand runs deep.”

About Chaco:

Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at, Facebook: Chacos, Twitter: Chacousa.

Chaco is a part of Wolverine Worldwide's Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, Cushe, and Patagonia Footwear.

About Backbone Media

Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 16 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.

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