H. Mavis Fitzgerald

Effective January 1, 2015, SmartWool LLC – a wholly owned subsidiary of VF Corporation (NYSE: VFC) – will begin operating in Canada through VF Corp’s Canadian platform, VF Outdoor Canada. SmartWool will join The North Face, Vans, Reef and Jansport to take advantage of the ...read more

Less than a year afterlaunching its community-driven ambassador initiative, the Fan Field Tester program, SmartWool is adding elite athletes to its roster. “Fan Field Tester has been a homerun,” says SmartWool president, Mark Satkiewicz. “We have engaged the most passionate part ...read more

SmartWool is excited to announce its 20th year in business and will celebrate this milestone at the upcoming Outdoor Retailer and SIA tradeshows as well as throughout 2014. Born in the Rocky Mountains in 1994, SmartWool was founded upon a passion for the active mountain lifestyle ...read more

On October 4, 2013 exactly one year since releasing his first video on YouTube, internet sensation, Kid President (10-year-old Robby Novak) joined SmartWool in declaring the month of October, Socktober. Simultaneously SmartWool announced the partnership with Kid President via its ...read more

Unveils Nationwide Retail Socktober Program September 23, 2013 (Steamboat Springs, Colo.) – SmartWool, the category leader in outdoor and snowsports socks, has declared October as National Sock Month and will launch a month-long retail engagement campaign known as Socktober. “In ...read more

SmartWool’s president, Mark Satkiewicz, announced in a memo to staff this morning that the company would immediately contribute toward the flood relief efforts underway in and around Boulder, CO, where the company’s design center is based. Specifically, SmartWool will donate ...read more

SmartWool LLC, a leading outdoor performance brand offering technical apparel, socks and accessories, is partnering with the New Zealand Merino Company and the New Zealand Merino Growers to host the Outdoor Industry's own version of a Wool Week tour complete with associate ...read more

Kästle's updated website aims to give users a visual brand experience with intuitive, quick product overviews, that navigate easily accessed in-depth supporting details. The site features the same quality innovation that the Kästle brand is known for by combining the latest in ...read more

SmartWool LLC recently announced the launch of its athlete-ambassador program. Fourteen ambassadors from across the United States were selected from more than 800 applicants in the company's inaugural ambassador program that launched in Fall 2011. “We wanted to support people ...read more

Serotta Sport, the manufacturer of premium custom bicycles and exclusive distributor of Catlike helmets and ETXEONDO cycling apparel, announces the appointment of Steve Fairchild as Director of Dealer Sales. Fairchild, who worked as a Regional Business Manager from 2003 to 2009 ...read more

SmartWool Corporation, a mountain based apparel brand, today announced it has restructured its Leadership Team in an effort to better position the company for increased global growth. In doing so, three internal candidates have been promoted to fill the newly created positions of ...read more

SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories today named Mike Lynskey as SmartWool European General Manager.Lynskey will fill the role vacated by the promotion of Chris Hahn to Chief Administrative Officer.He ...read more

SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories will restructure the North America sales department. Amy Beck, will move into the role of Director of Sales-North America, Kelly Gorder will take over as the ...read more

(Steamboat Springs, Colo), SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories today announced Mark Bryden will be leaving his role as President and General Manager of SmartWool to become Vice President and General ...read more

Steamboat Springs, Colo, – SmartWool's Spring 2010 collections are designed to maximize comfort and performance with a bevy of new fabrics complemented by all the benefits of the highest-grade SmartWool® fibers. An ideal year round fiber, SmartWool® fiber is a natural ...read more

Steamboat Springs, Colo, SmartWool helps to smooth the transition between blustery winter days and the first signs of spring with accessories and socks to encourage getting outside to start training for the next sport. Lifestyle accessories provide style and warmth when it is not ...read more

STEAMBOAT SPRINGS, Colo – SmartWool celebrates spring and the active mountain lifestyle with its new Sport Style line. Offering authentic tops and bottoms inspired by our mountain lives and new fabric, SmartWool® material keeps you cool and comfortable year round. The ideal ...read more

(Oakland, Calif.) Hydrapak in partnership with PlastiPure announces the safest plastic water bottle on the market today* - Purebotâ„¢. Creators of inventive hydration systems, Hydrapak has developed a safe plastic bottle line by partnering with PlastiPure - proprietors of the ...read more

Underscoring the American Alpine Club's commitment to building and supporting the climbing community, the organization is hosting a foursome of major international events this season: an historic Chinese-American Ladies' Climbing Exchange, the country's first ever International ...read more

Hydrapak, creators of innovative and advanced fluid delivery is honored with one of Health Magazine Fitness Awards in the gear category. The new GEL-BOT line provides Hydrapak the opportunity to address athletes' total nutritional and hydration needs. “We are truly excited ...read more

Hydrapak, creators of innovative and advanced Hydration Systems, announces the appointment of Jim Vernon as its new Sales Coordinator and David Kim the new Service Coordinator. Together they will help assist with the increased sales and communication activity created by the rapid ...read more

Hydrapak LLC, creators of innovative and advanced fluid delivery, has entered into an agreement with Venture Design Works to purchase their GEL-BOT and SoftFlask product line. The main offering of the line is the patented GEL-BOT bottle, a water bottle that incorporates a ...read more

September 21, 2007 (Burlington, Vt.)— Orage, known for its ski apparel Innovation Through Style, expands its sales department announcing Beth Steele as the new U.S. Sales Manager. Steele's extensive sales experience makes her equipped to meet the needs of Orage as its parent ...read more

A triad of comfort, sport and versatility, the Tensai is the latest performance eyewear released by Zeal Optics. This new style features Zeal's exclusive ZB-13 polarized lens, “one lens maximum versatility,” offering the clearest vision available, eliminating the need for ...read more

Shred Alert, Inc., award-winning designer of unique headwear and accessories, announces Tripp Frey to head its sales team as vice president of the company. With extensive financial analyst and management experience, Frey will lend his business expertise directing the sales force ...read more

Hydrapak, creators of innovative and advanced hands-free fluid delivery, unveils its new Reversible Reservoir II. This faster to use, more intuitive reservoir includes an updated closure debuting in its 2008 pack line. Hydrapak's unique Reversible Reservoir II drink system ...read more

(Burlington, Vt.) Orage, known for their ski apparel innovation through style, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts. Orage will partner with Backbone to oversee media communications and promotion of its current and future ...read more

(Moab, Utah)— Zeal Optics, award-winning innovators in sport eyewear, announces the addition of Andy Palmer as Global Sales Director. Palmer has extensive sales and marketing experience in the many channels of sport and action lifestyle markets. His 18 years of international ...read more

(Berkeley, Calif.)—Hydrapak, creators of innovative and advanced hands-free fluid delivery, has partnered with cycling distributor Norco Products to take over Hydrapak's distribution across Canada. Both parties are excited about the opportunity to offer high-performance ...read more

March 8, 2007 (Moab, Utah)— Zeal Optics, award-winning innovators in sport eyewear, announces the establishment of a Boulder CO area sales office. The new sales office and showroom is the first step of a multi-year growth plan to support Zeal's expanding sales and network of ...read more

Ruff Wear announces a new partnership with the Conservation Alliance furthering their commitment of giving back to the outdoors, the source for the inspiration behind their gear for dogs on the go®. The Conservation Alliance ¬– a non-profit – and Ruff Wear's shared goals, ...read more

Ruff Wear, the leading designer and manufacturer of gear For Dogs On The Go, ® has announced Gary Fleshman as their new Director of Sales.Gary's extensive sales experience makes him equipped to achieve the needs of Ruff Wear's growth in the outdoor retail, specialty and pet ...read more

(Moab, Utah) – Zeal Optics, a performance eyewear company named after a passion for life, understands the demand of creating innovative frames to fit female faces, and is thrilled to introduce the latest women's specific sunglass, the AIRESTREAM. Featuring fashion forward ...read more

(Moab, Utah)—Zeal Optics, creating the finest and latest in eyewear innovations over the past 10 years, introduces the PPX; the world's best all conditions, all day goggle. Featuring a photochromatic lens and polarization, the PPX auto-adjusts to light levels, offering optimal ...read more

Hydrapak, creators of innovative and advanced hands-free fluid delivery, unveils two new packs, the Tortuga and the Borracho. Ideal for all winter activities, both packs feature ample space for tools, extra layers and gear. Both offer a unique integrated shoulder strap design, ...read more