SmartWool has Spring Fever – Introducing the 2010 Lifestyle Line

SmartWool celebrates spring and the active mountain lifestyle with its new Sport Style line

STEAMBOAT SPRINGS, Colo – SmartWool celebrates spring and the active mountain lifestyle with its new Sport Style line. Offering authentic tops and bottoms inspired by our mountain lives and new fabric, SmartWool® material keeps you cool and comfortable year round. The ideal keep you cool when it's warm SmartWool® fiber is a natural ventilator. It breathes and circulates air next to your skin so it's like you have your own personal air conditioner.

SmartWool's newest fabric introduction within the Sport Style line is Casuwool delivering the softest Merino knit we've ever made. The Women's S/S Graphic Tee features our new Casuwool fabric, truly the most luxurious fabric we offer. This super soft 17.5-micron yarn feels like butter next to your skin. The Straightline is a Bermuda length short ideal for cruising around town. A mid-rise fit, it has a zip front fly, button waistband closure, herringbone tape detail, slash front pockets, back welt pockets and pocket flaps with decorative topstitch detail.

The Men's SW S/S Tee has all the benefits of Merino wool boasting our new super light and soft Casuwool fabric. This Tee is sure to deliver indispensible, comfort that'll make a day on the trail or hitting the town that much better.

SmartWool's lifestyle sock collection has built in comfort, all-day support without forgetting the flare. We have added a Men's Lightweight category to the lifestyle sock line. Available in three styles: simple stripe, simple plaid or tequila stripe and tons of color combinations this sock is a perfect warm weather option for casual outings. And finally within our performance sock line we've added a new 200-point needle count PhD® Ultra Light cycling sock. Making this the thinnest cycling sock we offer, in both men's and women's options.

SmartWool Benefits
The new line is made of all-natural, itch-free SmartWool® Merino wool and offers all the performance attributes SmartWool enthusiasts have come to know and love…but in a collection with enough style for the adventures of everyday life. The Spring 2010 Collection goes beyond the performance attributes of its synthetic rivals to provide improved comfort with maximum breathability and superior thermoregulation, and best of all, thanks to the natural antimicrobial attributes of SmartWool® fiber, our socks and apparel remains stink-free mile after mile. In the usual SmartWool spirit of easy care, all items are machine washable and dryable.

ABOUT SMARTWOOL: SmartWool® is a leading performance brand offering wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and order and is guaranteed not to shrink. It's also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool's award winning website: SmartWool Corporation is a wholly owned subsidiary of The Timberland Company.