SmartWool has Spring Fever – Introducing the 2010 Lifestyle Line - SNEWS

SmartWool has Spring Fever – Introducing the 2010 Lifestyle Line

SmartWool celebrates spring and the active mountain lifestyle with its new Sport Style line
Author:
Updated:
Original:

STEAMBOAT SPRINGS, Colo – SmartWool celebrates spring and the active mountain lifestyle with its new Sport Style line. Offering authentic tops and bottoms inspired by our mountain lives and new fabric, SmartWool® material keeps you cool and comfortable year round. The ideal keep you cool when it's warm SmartWool® fiber is a natural ventilator. It breathes and circulates air next to your skin so it's like you have your own personal air conditioner.

SmartWool's newest fabric introduction within the Sport Style line is Casuwool delivering the softest Merino knit we've ever made. The Women's S/S Graphic Tee features our new Casuwool fabric, truly the most luxurious fabric we offer. This super soft 17.5-micron yarn feels like butter next to your skin. The Straightline is a Bermuda length short ideal for cruising around town. A mid-rise fit, it has a zip front fly, button waistband closure, herringbone tape detail, slash front pockets, back welt pockets and pocket flaps with decorative topstitch detail.

The Men's SW S/S Tee has all the benefits of Merino wool boasting our new super light and soft Casuwool fabric. This Tee is sure to deliver indispensible, comfort that'll make a day on the trail or hitting the town that much better.

SmartWool's lifestyle sock collection has built in comfort, all-day support without forgetting the flare. We have added a Men's Lightweight category to the lifestyle sock line. Available in three styles: simple stripe, simple plaid or tequila stripe and tons of color combinations this sock is a perfect warm weather option for casual outings. And finally within our performance sock line we've added a new 200-point needle count PhD® Ultra Light cycling sock. Making this the thinnest cycling sock we offer, in both men's and women's options.

SmartWool Benefits
The new line is made of all-natural, itch-free SmartWool® Merino wool and offers all the performance attributes SmartWool enthusiasts have come to know and love…but in a collection with enough style for the adventures of everyday life. The Spring 2010 Collection goes beyond the performance attributes of its synthetic rivals to provide improved comfort with maximum breathability and superior thermoregulation, and best of all, thanks to the natural antimicrobial attributes of SmartWool® fiber, our socks and apparel remains stink-free mile after mile. In the usual SmartWool spirit of easy care, all items are machine washable and dryable.

ABOUT SMARTWOOL: SmartWool® is a leading performance brand offering wool-based apparel, socks and accessories. Nothing can compare to SmartWool® products for the ultimate in performance, comfort and easy care. SmartWool® fiber is superior at vaporizing moisture, controlling temperature and order and is guaranteed not to shrink. It's also a renewable resource that illustrates the design genius of evolution. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool's award winning website: www.SmartWool.com. SmartWool Corporation is a wholly owned subsidiary of The Timberland Company.

Related

SmartWool 2010 Spring Collections are Draped in New Fabrics

Steamboat Springs, Colo, – SmartWool's Spring 2010 collections are designed to maximize comfort and performance with a bevy of new fabrics complemented by all the benefits of the highest-grade SmartWool® fibers. An ideal year round fiber, SmartWool® fiber is a natural ...read more

SmartWool Bridges the Season Gap with Smart Socks and Accessories

Steamboat Springs, Colo, SmartWool helps to smooth the transition between blustery winter days and the first signs of spring with accessories and socks to encourage getting outside to start training for the next sport. Lifestyle accessories provide style and warmth when it is not ...read more

Introducing the 2012 SmartWool Athlete Ambassadors

SmartWool LLC recently announced the launch of its athlete-ambassador program. Fourteen ambassadors from across the United States were selected from more than 800 applicants in the company's inaugural ambassador program that launched in Fall 2011. “We wanted to support people ...read more

SmartWool announces restructuring of leadership team

SmartWool Corporation, a mountain based apparel brand, today announced it has restructured its Leadership Team in an effort to better position the company for increased global growth. In doing so, three internal candidates have been promoted to fill the newly created positions of ...read more

SmartWool Announces Changes in Leadership Team

(Steamboat Springs, Colo), SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories today announced Mark Bryden will be leaving his role as President and General Manager of SmartWool to become Vice President and General ...read more

SmartWool & New Zealand Merino to Host First of Its Kind, Wool Week To

SmartWool LLC, a leading outdoor performance brand offering technical apparel, socks and accessories, is partnering with the New Zealand Merino Company and the New Zealand Merino Growers to host the Outdoor Industry's own version of a Wool Week tour complete with associate ...read more

Sherpa Adventure Gear Spring '12 Line Focuses on Travel and Lifestyle

Travelers to Nepal find a place rich with co-mingled cultures in an unparalleled high mountain setting. Sherpa Adventure Gear captures the spirit in its Spring '12 line -- versatile for travel, hiking and any outdoor use, as well as for everyday wear. The company exhibits in ...read more

SmartWool® Announces North American Sales Team Restructuring

SmartWool Corporation, a leading outdoor performance brand offering Merino wool-based apparel, socks and accessories will restructure the North America sales department. Amy Beck, will move into the role of Director of Sales-North America, Kelly Gorder will take over as the ...read more

Eider to introduce new lifestyle line at Outdoor Retailer

(Lafayette, CO) - Eider, the French based manufacturer of ski and mountain apparel, will launch its new lifestyle line, ANNECY LIVING, at ORWM 13.Traditionally focused on the ski market, this will be the brand’s first time exhibiting at OR, and the organization is excited to ...read more