Hydrapak Expands Distribution With Canadian Wholesaler Norco

Hydrapak, creators of innovative and advanced hands-free fluid delivery, has partnered with cycling distributor Norco Products to take over Hydrapak’s distribution across Canada.
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(Berkeley, Calif.)—Hydrapak, creators of innovative and advanced hands-free fluid delivery, has partnered with cycling distributor Norco Products to take over Hydrapak's distribution across Canada. Both parties are excited about the opportunity to offer high-performance hydration systems coast to coast.

“We feel fortunate about this new partnership and Norco's reputation as the most highly regarded Canadian cycling and accessory distribution company,” remarks Matt Patterson, Sales Director of Hydrapak. “Hydrapak continues to present innovations and solutions that Norco has recognized as stand-outs in the hydration system market.”

A 44-year-old company, Norco continues to expand and provide national distribution to over 1,100 independent bicycle dealers across Canada. Norco offers distribution through two warehouses and customer service centers in Eastern (Toronto) and Western (Vancouver) Canada. The dual coast locations offer next day service to most shops.

“At Norco, we are selective about the products and brands we distribute. We focus on long-term relationships with brands that we deem market leaders and that are focused on Canadian independent bicycle dealers, “ states Norco product manager Andrew Belson. “Distribution launch is set for the ExpoCycle show in early September.”


Launched in 1996, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity and encourages athletes to get off the bottle! For an overview of Hydrapak's technology, visit www.hydrationist.com. To view all packs and accessories visit www.hydrapak.com or call 510.595.8318.

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