Hydrapak Purchases Gel-Bot Product Line from vDw - SNEWS

Hydrapak Purchases Gel-Bot Product Line from vDw

Hydrapak LLC, creators of innovative and advanced fluid delivery, has entered into an agreement with Venture Design Works to purchase their GEL-BOT and SoftFlask product line.
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Hydrapak LLC, creators of innovative and advanced fluid delivery, has entered into an agreement with Venture Design Works to purchase their GEL-BOT and SoftFlask product line. The main offering of the line is the patented GEL-BOT bottle, a water bottle that incorporates a separate nutritional gel chamber for a product that uniquely combines hydration with nutrition. The new offerings provide Hydrapak the opportunity to address athletes' total nutritional and hydration needs.

“We are excited to bring these new products from Venture Design Works on board and enhance the distribution of these already well received products,” remarks Matt Lyon, President of Hydrapak. “We have acquired these products specifically because they target both hydration and nutrition. We have been searching for more venues in market where we are recognized for hydration innovations, and the GEL-BOT and Soft Flask give us immediate product offerings as well as some great technology to build from in the future.”

GEL-BOT is a water bottle with an integrated gel flask. Using patented ENERGY-CORE technology, GEL-BOT allows consumption of energy gel or water from one bottle. GEL-BOT is easy to use, even while riding or running. Just squeeze the bottle with the valve pushed in to get gel or pull the valve out and squeeze to get water, just like a regular water bottle.

SoftFlask is a gel flask designed for optimal performance. Made of medical grade urethane, SoftFlask is soft and flexible which allows you to squeeze out every drop of gel that you put in. Unlike traditional gel flasks, SoftFlask works equally well whether it is filled with one serving of gel or six.

Venture Design Works (vDw) is a product design firm. Started by a few designers who split their time evenly between designing bleeding edge consumer products (for companies such as Nike, Eli Lilly, Proctor&Gamble, Pepsi, McDonald's, Giro, BE Aerospace and Pfizer) and playing outdoors, vDw is a way for the founders to pursue passions, outdoors and design. “At Venture Design Works, we search out like-minded innovative brands to augment our company's mission and Hydrapak does just that, “ states vDw product manager Anthony Pigliocampo.

Launched in 2001, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity and encourages athletes to get off the bottle! For an overview of Hydrapak's technology, visit www.hydrationist.com. To view all packs and accessories visit www.hydrapak.com or call 510.595.8318.

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