Hydrapak Purchases Gel-Bot Product Line from vDw

Hydrapak LLC, creators of innovative and advanced fluid delivery, has entered into an agreement with Venture Design Works to purchase their GEL-BOT and SoftFlask product line.
Author:
Updated:
Original:

Hydrapak LLC, creators of innovative and advanced fluid delivery, has entered into an agreement with Venture Design Works to purchase their GEL-BOT and SoftFlask product line. The main offering of the line is the patented GEL-BOT bottle, a water bottle that incorporates a separate nutritional gel chamber for a product that uniquely combines hydration with nutrition. The new offerings provide Hydrapak the opportunity to address athletes' total nutritional and hydration needs.

“We are excited to bring these new products from Venture Design Works on board and enhance the distribution of these already well received products,” remarks Matt Lyon, President of Hydrapak. “We have acquired these products specifically because they target both hydration and nutrition. We have been searching for more venues in market where we are recognized for hydration innovations, and the GEL-BOT and Soft Flask give us immediate product offerings as well as some great technology to build from in the future.”

GEL-BOT is a water bottle with an integrated gel flask. Using patented ENERGY-CORE technology, GEL-BOT allows consumption of energy gel or water from one bottle. GEL-BOT is easy to use, even while riding or running. Just squeeze the bottle with the valve pushed in to get gel or pull the valve out and squeeze to get water, just like a regular water bottle.

SoftFlask is a gel flask designed for optimal performance. Made of medical grade urethane, SoftFlask is soft and flexible which allows you to squeeze out every drop of gel that you put in. Unlike traditional gel flasks, SoftFlask works equally well whether it is filled with one serving of gel or six.

Venture Design Works (vDw) is a product design firm. Started by a few designers who split their time evenly between designing bleeding edge consumer products (for companies such as Nike, Eli Lilly, Proctor&Gamble, Pepsi, McDonald's, Giro, BE Aerospace and Pfizer) and playing outdoors, vDw is a way for the founders to pursue passions, outdoors and design. “At Venture Design Works, we search out like-minded innovative brands to augment our company's mission and Hydrapak does just that, “ states vDw product manager Anthony Pigliocampo.

Launched in 2001, Hydrapak was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak creates the best hydration systems available for any activity and encourages athletes to get off the bottle! For an overview of Hydrapak's technology, visit www.hydrationist.com. To view all packs and accessories visit www.hydrapak.com or call 510.595.8318.

Related

Hydrapak’s Gel-Bot Wins Health Magazine's 2008 Fitness Award

Hydrapak, creators of innovative and advanced fluid delivery is honored with one of Health Magazine Fitness Awards in the gear category. The new GEL-BOT line provides Hydrapak the opportunity to address athletes' total nutritional and hydration needs. “We are truly excited ...read more

Hydrapak Expands Distribution With Canadian Wholesaler Norco

(Berkeley, Calif.)—Hydrapak, creators of innovative and advanced hands-free fluid delivery, has partnered with cycling distributor Norco Products to take over Hydrapak's distribution across Canada. Both parties are excited about the opportunity to offer high-performance ...read more

Hydrapak Introduces a New Hydration System

Hydrapak, creators of innovative and advanced hands-free fluid delivery, unveils its new Reversible Reservoir II. This faster to use, more intuitive reservoir includes an updated closure debuting in its 2008 pack line. Hydrapak's unique Reversible Reservoir II drink system ...read more

Hydrapak Introduces Two New Winter Hydration Packs

Hydrapak, creators of innovative and advanced hands-free fluid delivery, unveils two new packs, the Tortuga and the Borracho. Ideal for all winter activities, both packs feature ample space for tools, extra layers and gear. Both offer a unique integrated shoulder strap design, ...read more

Hydrapak Hires New Sales and Service Coordinators

Hydrapak, creators of innovative and advanced Hydration Systems, announces the appointment of Jim Vernon as its new Sales Coordinator and David Kim the new Service Coordinator. Together they will help assist with the increased sales and communication activity created by the rapid ...read more

Gel-BotRunBottle.gif

Gel-Bot bottles

No, not like Ro-bot, but like Gel-bottle. The Gel-Bot is truly one-of-a-kind: A bottle that has an internal flask, which holds close to two packets of sports gel, and a mechanism that allows one nozzle on the bottle to deliver either gel or water on demand. This is the kind of ...read more

Hydrapak Introduces the Purebot™

(Oakland, Calif.) Hydrapak in partnership with PlastiPure announces the safest plastic water bottle on the market today* - Purebotâ„¢. Creators of inventive hydration systems, Hydrapak has developed a safe plastic bottle line by partnering with PlastiPure - proprietors of the ...read more

Hydrapak_Logo1

Hydrapak Develops Running Specific Line of Collapsible Hydration Products

Oakland, CA (June 18th, 2015) – From the experts in portable hydration solution comes a new line of thoughtfully-designed running products built to go the distance without weighing you down. The Collapsible Run collection from Hydrapak is built for speed, versatility and is ...read more

Hydrapak Launches New Website

Hydrapak is proud to announce the launch of its newly redesigned website, Hydrapak.com, illustrating a revamped brand image that reflects the recent accolades bestowed on its 2010 product range. Focusing on its innovative technologies with multimedia tools and interactive social ...read more