Thule to Sell and Distribute Direct to Canadian Dealers in Spring 2007

After over 25 years of working exclusively with Canadian distributor Sport Dinaco, Thule, the world leader in Sport Utility Transportation, will assume all distribution and sales of Thule products in Canada starting in the spring of 2007.
Author:
Updated:
Original:

After over 25 years of working exclusively with Canadian distributor Sport Dinaco, Thule, the world leader in Sport Utility Transportation, will assume all distribution and sales of Thule products in Canada starting in the spring of 2007. The change is a result of Thule's recent acquisition of SportRack, which included warehouse and distribution facilities and staff in Granby, QC, Canada. Thule will introduce its Canadian dealer direct sales program at the National Snow Industries Association (NSIA) Snow Show February 11-13 in Montreal, QC, Canada, and will begin distributing Thule products from its Granby facility on April 1, 2007.

“We have had a long and prosperous relationship with Sport Dinaco, but with the distribution facility, sales team, and customer service staff we gained with the SportRack acquisition, we have all the assets in place to serve the Canadian market ourselves,” said Fred Clark, President of Thule Inc. “Larry and the Sport Dinaco team have done a tremendous job representing Thule in Canada, and we appreciate all of their hard work over the years and through this transition period.”

“We are proud of the role Sport Dinaco has played in making Thule the market leader in Canada, and I wish to personally thank our loyal dealer base for their partnership in this success story,” said Larry Nardone, President of Sport Dinaco. “Thule is one of the few brands in our industry that has maintained its number one position so consistently over so many years and we offer Thule our best wishes for continued success.”

Sport Dinaco will continue to exclusively supply Thule products to Canadian retailers until March 31, 2007. However, at the NSIA Snow Show in February, Canadian dealers will have the opportunity to pre-book Fall 2007 orders with Thule's Canadian sales representatives.
Beginning April 1, 2007 Thule will assume all sales, distribution, and service responsibilities for the Thule brand in Canada. Taking over sales responsibilities in Canada will be SportRack's current sales team, led by sales veterans Andre Clement, Director of Sales & Service, and Martin Cardinal, National Sales Manager.

Additionally, SportRack's current warehouse, distribution, and customer service staff based in Granby, QC, will support the Thule and SportRack brands.

Thule Inc. is a wholly owned subsidiary within the Thule Group. It is the leading US manufacturer of car rack products, with production sites in Seymour, Connecticut and Chicago, Illinois. Thule's product line features multi-purpose roof racks, roof top boxes, rear mount racks, and accessories for outdoor equipment including bikes, skis, snowboards, kayaks, canoes, and surfboards. For more information visit www.thule.com.

Related

Thule completes acquisition of Brink, Valley Industries & SportRack

Malmö, September 7, 2006 - Thule, the world leader in Sports Utility Transportation, announces the successful completion of the acquisition of Brink International BV, Valley Industries and Sport­Rack Accessories. The acquisition was announced on May 18 and has been thereafter ...read more

Thule to Recognize its Ultimate Dealers

Thule is introducing the Ultimate Thule Dealer program that recognizes dealers that “go beyond the borders”, and provide consumers with the ultimate in product selection, services, and support. The program is being introduced at the 2007 Outdoor Retailer Summer Market in Salt ...read more

Thule acquires Case Logic Inc.

Malmö, April 30, 2007 - Thule AB, the world leader in Sports Utility Transportation, acquires Case Logic, Inc. and all subsidiaries of the US based storage and organization solutions company. Case Logic is a leading player of storage solutions and lifestyle accessories in both ...read more

Thule Recognizes Sales and Service Excellence

Thule, the world leader in sports utility transportation, recently recognized Y.P.S. Inc. of Seattle, WA with Agency of the Year honors. The Y.P.S. team of Ned Johnson, Kathy Southard, Steve Plass, and Rob Scott were recognized for the strong sales and service they demonstrated ...read more

Wiedemann Joins Thule as Product Manager

Thule, the world leader in Sport Utility Transportation, announced today the hiring of Karl Wiedemann as Product Manger. Wiedemann will be responsible for the development of fit kits and load carriers, as well as the introduction of Thule snow chains in the North American market. ...read more

Thule Revamps Sales & Service Organization

Thule, Inc. announced today that it is restructuring its sales and service organization to help meet Thule's worldwide growth objective, set in 2004, to double the company size to over US$ 875 million by 2007. As part of the restructuring, the company also announced the hiring of ...read more

Thule Hits the Road with a Road Trip Integrated Marketing Campaign

Thule, the world leader in sports utility transportation, is launching an integrated marketing campaign this spring that focuses on the Road Trip. The theme will run through a print and outdoor advertising campaign, a dedicated website, www.thuleroadtrip.com, and all of Thule's ...read more

Thule closes the acquisition of Case Logic after anti trust approval

Thule, the world leader in Sports Utility Transportation, announces the closing of the Case Logic acquisition after approval of relevant anti-trust authorities. The transaction was originally announced on April 30th, 2007.“The Case Logic acquisition adds a highly complementary ...read more

Winner of the 2006 Tour de Thule to head to the 2007 Tour de France

This spring, Thule, the world leader in sports utility transportation, will be tracking the progress of sales associates across the country in the inaugural Tour de Thule sales race, as associates vie for a chance to win a trip for two to the 2007 Tour de France and other great ...read more