Jaclyn Bailey, CGPR

W. L. Gore & Associates (Gore), the makers of products sold under the GORE-TEX®, WINDSTOPPER®, GORE BIKE WEAR® and GORE RUNNING WEAR™ brands, and Japan Gore-Tex Inc. (JGI) are pleased to announce that JGI has become a wholly owned subsidiary of Gore.JGI was originally ...read more

W.L. Gore and Associates, inventor of durably waterproof, breathable GORE-TEX® apparel and footwear technologies, announces the Team GORE-TEX® Adventure Racing Team for 2009-2010 (www.nextepicadventure.com). The team is comprised of four working professionals from Portland, ...read more

Surprisingly, six of the seven continents are not represented in this year's Shipton-Tilman team destinations. This should not be seen as a sign that there are no new challenges within those borders. Instead, the Asian focus stands as proof to the increased opportunities and ...read more

Dedicated to providing its retail partners with best in class customer service and retail training, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear and cargo solutions, today announced its partnership with online retail training resource, ...read more

Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear and cargo solutions, has been recognized by Subaru of America with its 2008 Subaru “Supplier Excellence Award,” for overall excellence in product development, marketing, quality, sourcing, supply, ...read more

Patrick Deneen, US Ski Team athlete, 180s (www.180s.com) sponsored athlete, and recently crowned 2009 FIS World Freestyle Ski Champion, today was ranked number one for USSA Mogul Skiing for the second year in a row. Deneen attained first place status after coming off of his last ...read more

In a continued effort to enable consumers to streamline their packing for outdoor adventures, Yakima, an innovator in vehicle racks for boats, bikes, winter sports gear, camping, cargo and trailer solutions, today launched a national marketing campaign focused on overcoming ...read more

W. L. Gore & Associates, Inc., maker of GORE-TEX® fabric and thousands of other market-leading products, has earned a spot on Fast Company magazine's 2009 “Fast 50” list of the world's most innovative companies. Gore is ranked No. 30. The complete list is available at ...read more

Burton today announced that it will once again provide the official snowboard outerwear for the U.S. Snowboarding Team at the Vancouver 2010 Olympics as it did for the Torino 2006 Olympics. In addition, Burton will build on its long-standing relationship with W. L. Gore & ...read more

W. L. Gore & Associates, Inc., maker of GORE-TEX® fabric and thousands of other innovative products, today announced it has earned a position on FORTUNE magazine's annual list of the “100 Best Companies to Work For” for the 12th consecutive year. Gore is ranked No. 15. The ...read more

Reaffirming its commitment to expand customer service initiatives to all U.S. regions, Yakima today named two new distributors, The Hawley Company (www.hawleyusa.com), a leading bicycle parts and accessories distributor in Lexington, South Carolina and Liberty Mountain ...read more

Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates, respected worldwide for its GORE-TEX® fabric technologies, announced today it is donating $30,000 to three respected outdoor charities as a result of its “Give a Warm Fuzzy, Get a Warm ...read more

Reinforcing its commitment to enable more consumers to experience the Yakima brand of innovative cargo management solutions, Yakima Products Inc. today announced its acquisition of RACKandROLLâ„¢, LLC (www.rackandroll.com), a manufacturer of high performance multi-sport trailers ...read more

Reinforcing its connection to the winter sports community, W.L. Gore & Associates, inventor of the GORE-TEX® Brand, today announced it will sponsor Jackson Hole Mountain Resort during the 2008-2009 ski season. In addition, Gore will sponsor Dick's Ditch Classic Bank Slalom race ...read more

The National Ski Patrol (NSP) announced that it has entered a sponsorship agreement with Yakima, a leader in vehicle rack and top of car cargo solutions. Through the agreement Yakima becomes a partner and Official Supplier to the NSP.“Yakima has a great reputation as a premium, ...read more

Eastern Mountain Sports, one of the nation's largest outdoor retailers, today announced it will introduce the industry's first sleeping bag line this spring featuring PrimaLoft Infinity (www.primaloft.com); a fine denier continuous filament synthetic insulation, that provides ...read more

Building upon its consistent sales momentum, Perfect Pushup, LLC, a fitness and lifestyle solutions company known for its popular product of the same name, today announced the appointment of three new managers: Lori Dubois, director of operations, Dave Hollister, director of ...read more

7EYE, an established performance eyewear brand in the motor, optical, marine and sports channels, today unveiled its new Active Lifestyle Collection that expands its presence in the fashion category. The six-model collection features four full-frame wrap sunglasses: two for men ...read more

MILL VALLEY, California (October 8, 2008) -- Perfect Pushup LLC, designer and distributor of the well-known Perfect Pushup and Perfect Pullup fitness products (www.perfectpullup.com), announced that it has filed suit against Ontel Products Corporation (www.ontelproducts.com) for ...read more

Reinforcing its commitment to position Yakima as the preferred consumer brand and the brand dealers want to sell, Yakima today announced a relationship with GE Money (www.gemoney.com), a unit of General Electric Company, and its GE Money Sport consumer financing program ...read more

W.L. Gore & Associates, inventor of GORE-TEX® and WINDSTOPPER® fabrics, announces today it's teaming up with REI and many of their premiere outdoor partner brands to deliver a fun and informative Dressing for the Outdoors Workshop Series at twenty REI stores across the country ...read more

Staying true to its heritage of climbing and reinforcing its commitment to conservation, Eastern Mountain Sports, one of the nation's largest outdoor retailers, today announced the Nor'easter powered by Eastern Mountain Sports®(www.noreaster.ems.com), the first festival in New ...read more

Reinforcing its goal to provide consumers with lifestyle fitness solutions, Perfect Pushup, well known for the product of the same name, is extending its product line with the launch this month of the enhanced Perfect Pullup, a complete system for working over 600 muscles, now ...read more

Continuing the successful rollout of its new store format and expansion in New England, Eastern Mountain Sports, one of the nation's largest outdoor retailers, will host a grand opening of its new location Oct. 3, at Patriot Place, adjacent to Gillette Stadium in Foxborough, ...read more

Perfect Pushup LLC, designer and distributor of the well-known Perfect Pushup fitness solution (www.perfectpushup.com), today announced that Federal Court Judge Howard Matz of Los Angeles granted a permanent injunction against sellers of counterfeit Perfect Pushup merchandise on ...read more

Expanding its unique customer service initiative targeted at the growth of its independent bike dealer channel, Yakima today announced its partnership with Hans Johnsen Company (www.hjc.com), a respected bike part distributor in Dallas, Texas. This is the second partnership with ...read more

BEAVERTON, Ore. (August 25, 2008) – Reinforcing its commitment to provide first-class customer service, Yakima, manufacturer of vehicle rack solutions for boats, bikes, camping, winter sports gear, and cargo options, today hired Dan LeRose as regional sales director for the ...read more

Despite a challenging economy, the Outdoor Retailer Summer Market (ORSM) opened today in Salt Lake City with the largest number of exhibitors in the history of the show for the $46 billion outdoor industry, with over 100 new exhibitors. ORSM '08, taking place August 8 – August ...read more

Reinforcing its commitment to provide “sweet and easy” vehicle fit solutions for consumers and retailers, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear, and cargo boxes has refined its multi-sport base system solutions, providing ...read more

Addressing a runner's comfort, both real and perceived, for spring '09, W. L. Gore & Associates, the inventor of GORE-TEX® Products with the GUARANTEED TO KEEP YOU DRY® promise, is giving runners the technology they need for a strong performance and the best mental state by ...read more

Building upon the success of its re-designed bike hitch line, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear, and cargo boxes, will introduce two new bike mounts for spring '09, including the ForkLift, its first fork mount product that fits ...read more

Expanding upon its company-wide sustainability initiatives and Planet Payback program, Yakima, an innovator in vehicle racks for boats, bikes, camping, winter sports gear, and cargo boxes, will introduce the Yakima LoPro, a premium low profile SkyBox made of 80% recycled plastic ...read more

Bringing the thrill of outdoor adventure closer to home, Eastern Mountain Sports, one of the nation's largest outdoor retailers, today announced its partnership with White Mountain Exploration (www.whitemountainexploration.com), a ”base camp” for outdoor pursuits located at ...read more

Eastern Mountain Sports, a leading outdoor retailer, today announced its full support of the Recreational Performance Outerwear Act (H.R. 6483), the first trade legislation providing relief for outdoor performance apparel manufacturers who presently are governed by antiquated ...read more

Addressing a runner's comfort, both real and perceived, for spring '09, W. L. Gore & Associates, the inventor of GORE-TEX® Products with the GUARANTEED TO KEEP YOU DRY® promise, is giving runners the technology they need for a strong performance and the best mental state by ...read more

BEAVERTON, ORE. (May 1, 2008) – Yakima, an innovator in vehicle rack solutions for boats, bikes, winter sports gear, and cargo options, today named Mike Steck, formerly senior marketing director, to the new position of senior director for customer marketing and sustainability. ...read more

Reinforcing its commitment to be the leading outdoor retailer in the northeast, Eastern Mountain Sports today announced three new store openings this spring: Moorestown, N.J. on May 2; Dulles, Va., a new market on June 20; and North Conway, N.H. on June 27. With four additional ...read more

Reinforcing its commitment to provide first class customer service, Yakima, manufacturer of vehicle rack solutions for boats, bikes, winter sports gear, and cargo options, today promoted Liz Szulczewski to regional sales director for the Western territory and hired Ross Gilsrud ...read more

Taking advantage of an energetic political environment, Yakima, a leading vehicle rack innovator in the outdoor industry, today is appealing to presidential candidates and business leaders with “Make Monday the New Sunday,” a national marketing campaign, created by Yakima's ...read more

Defying a rocky stock market, the twice yearly showcase for the $289 billion outdoor industry opened on a note of high optimism with over 200 new exhibitors and buyers from around the world gathering to preview the latest in footwear, gear, apparel and accessories for next ...read more

SALT LAKE CITY, UTAH (January 24, 2008) – A spirit of celebration filled day two of Outdoor Retailer Winter Market (ORWM), the industry's leading trade show, as outdoor brands such as La Sportiva, Leki and Gore showed off their longevity and latest products. Attendees ...read more

Expanding on its promise to deliver the best products in the most effective manner, Yakima today announced its first partnership with a U.S. distributor, Quality Bicycle Products (QBP), located in Bloomington, Minn. This partnership enables Yakima's specialty retail accounts to ...read more

BEAVERTON, Ore. (January 17, 2008) – Reinforcing its commitment to establish a first class customer service experience, Yakima today unveiled www.Yakimadealer.com, its enhanced dealer website enabling retailers greater accessibility to check inventory, place orders and track ...read more

PETERBOROUGH, N.H. (January 14, 2008) – Reinforcing its commitment to reestablish its New England roots and to become the community outdoor retailer of choice, Eastern Mountain Sports announces the promotion of Ted Manning to vice president, general merchandise manager. ...read more

Macedon—December 26, 2007—What's good for the bird is good for the biker.That's the spirit behind the Wild Goose Chase, a new women-only cycling event that's taking place on Sunday, April 27, 2008 to benefit the Blackwater National Wildlife Refuge in Cambridge, MD.The Wild ...read more

Red Wing, MN (November 26, 2007) – With the widely acclaimed 2007 Vasque North American Trail Tour rapidly drawing to a close, lead sponsor Vasque Footwear today announces an exciting new partnership for the upcoming season. Joining Vasque as a supporting sponsor for the 2008 ...read more

SAN JUAN CAPISTRANO, Calif. and MUNICH, Germany – November 14, 2007 – Nielsen Business Media, parent company of the Action Sports Retailer (ASR), Health+Fitness Business (HFB) and Outdoor Retailer (OR) trade shows, today announced that it has signed an exclusive multi-year ...read more

MARBLEHEAD, Mass. (November 14, 2007) – CGPR, a public relations firm with strong roots in the outdoor community and broad experience in the consumer category, today was named public relations agency of record for the Outdoor Retailer Winter and Summer Markets. Working closely ...read more